MAD Agency Daily Editions for April 2017
- MAD Agency Daily - Friday, April 14, 2017
- Former TBWA/Chiat/Day ECD Adam Wohl Heads to Boulder As ECD For Sterling-Rice Group
- Mediabrands Veteran Peter Mears Departs For Havas Media COO Role
- Marriott Rewards Campaign Creates A 'TV Show On Snapchat'
- Like A Good Neighbor: New Smart Harbor Provides Marketing Services To Insurance Industry
- Barker Named Branding, Media AOR For WaffleWaffle
- Duncan Channon Adds New Social Purpose Practice
- Chipotle Launches Its First TV-Focused Campaign
- Audi Finds Wild Success With Airbnb Promotion
- If Content Remains King Of TV Advertising, Will Audience Or Performance Be Queen?
- NEW! Johnsonsville Employees Launch Latest Round Of Company Ads
- REVOLVING DOOR: Denetrias Charlemange Joins Joan Creative As Director Of Client Partnerships
- BIZ DEV: BooneOakley Named AOR For North Carolina Craft Brewers Guild
- MAD Agency Daily - Thursday, April 13, 2017
- Programmatic Creative Agency Launches, Bills Itself As 'Bulk Store of Creative'
- 'Nivea Doll' Tops 'Good Report' List Of Cause-Related Campaigns
- Snap-To-Shop Ads Hope To Drive Retail Sales
- Burger King TV Spot Triggers Google Home Voice Searches
- Traction Gives Employees Paid Leave For Activism
- The One Club For Creativity Appoints New Executive Director
- Biggest Wine Distributor In Heavy-Drinking Russia Launches Moderation Campaign
- Pennzoil Gives 'The Last Viper' A Proper Sendoff
- High-Level Respect For Past Good For Start-Ups
- NEW! The Movies Running On National Canadian Film Day Are Great -- Says Woman Who Never Lies
- REVOLVING DOOR: Vin Farrell Rejoins R/GA New York
- BIZ DEV: 5WPR Awarded Work For RxAdvance
- MAD Agency Daily - Wednesday, April 12, 2017
- United Airlines Is Making It Really Hard For Me to Write About Advertising This Week
- Carmichael Lynch Elevates Its Top PR Exec To President
- Chicago Agency HY Connect Acquires Merge Design + Interactive
- Danny Trejo Stars In Funny, Poignant Campaign Celebrating Male Caregivers
- Iron Hill Brewery & Restaurant Group Names Its First AOR
- Is United Airlines (Expletive Deleted)? TV, Social Media Think So
- The Anti-Segmentation Approach To Developing Brand Love
- PETA Billboards Promote Taco Bell's Vegan Options
- Publicis, Forensiq Among Firms To Earn Certified Against Fraud Seal
- NEW! Nobleman Mistakes Afghan Hound For Woman In Southwest Airlines Ad
- REVOLVING DOOR: Harold Geller Promoted To Executive Director Of Ad-ID
- BIZ DEV: Kodiak Cakes Awards Struck Branding Work
- MAD Agency Daily - Tuesday, April 11, 2017
- Toronto Agency Art Director Wins Dead Radio Contest
- Empower MediaMarketing Wins $175 Million Ashley HomeStore Media AOR
- Fly To London: Happy Hour Is Getting Happier With Pound's Decline
- Good Food Made Simple Deploys 'Mommy Bloggers' In New Campaign
- Serving 360, VR Ads Programmatically
- Advertiser Perceptions Launches Portal: Expands Into General Ad Issues, Trends, Big Picture
- Nielsen Launches National Out-Of-Home Reporting Service
- Let's Play Ball: Sports Sponsorship Hits And Misses
- NEW! Agency Copywriter Lands Starring Role In NSFW Female Condom Ad
- REVOLVING DOOR: VML Promotes 2, Hires 1 In Channel Activation Department
- BIZ DEV: Rainguard Water Sealers Names DRIVEN Public Relations As AOR
- MAD Agency Daily - Monday, April 10, 2017
- The Martin Agency is Shuttering Its New York Office
- Report: Publicis Media Top New Business Winner In Q1
- Gecko Meets Groot In Geico, Marvel Ad Tie-In
- Omnicom's Red Urban Appointed Digital And Social AOR For Heineken USA
- Super-Size Me: D&G's New Campaign For An Abnormally Large Scratch-Off Game
- Poland Spring Declares 'Greatness Springs from Here'
- No Longer Scary, Watson Becomes A Coworker
- Part 6, Puzzler
- Aspartaming History: Pepsi, The 'Un-Woke' Cola
- On Sarin And Cyberwar
- NEW! Snickers Launches Canadian Version Of 'You're Not You When You're Hungry'
- REVOLVING DOOR: Start-up Madras Hires Strategy Head
- BIZ DEV: Crossmedia Picks Up Jagermeister Media Work
- MAD Agency Daily - Friday, April 7, 2017
- 4As Announces Winners of Its ReSolve Competition
- Unilever To Produce 30% Fewer Ads, Trim Agency Roster
- Bugaboo Launches First Global Campaign For New 'Boxer' Luggage
- Walking The Walk: 72andSunny's Next 100 Staffers Will Be 'Diverse Hires'
- 'Math And Magic' Define Target/GroupM Agency Team Arrow
- IPG Mediabrands Acquires Majority Stake in Finland's Virta
- Google Inks Deal With comScore To Improve Brand Safety
- Gen Z Favors Humor In Ads, Big On Cinema Ads
- Getting Next To Adjacency
- NEW! Fictional Harlequin Hunks Take Women On Real-Life Dates
- REVOLVING DOOR: Singleton Beato Named Chief Diversity, Engagement Officer For McCann Worldgroup
- BIZ DEV: Frost Miller To Handle Content Marketing For CORFAC International
- MAD Agency Daily - Thursday, April 6, 2017
- This Week It's All About Pepsi, Nivea, O'Reilly, Trump...Oh and An Agency Added to the Roundup Lawsuit
- Havas Strikes Alliance With China's Largest Agency Group
- Are You Biased? (It's A Rhetorical Question)
- The World's Best Ad Campaign According To WARC: 'Share The Load'
- Update: Pepsi Pulls Controversial Kendall Jenner Ad
- Audience Measurement Struggles To Keep Up With Changing Viewing Behavior
- NBC Depends On Scale, Partnerships To Navigate Media Landscape
- Programmatic: We Aren't The Bad Guys
- I Mean, The Death Of Proper Storytelling Is Upon Us
- NEW! Fruit Of The Loom To Men: You Can Wear A Soft Tee Without Being A Softie
- REVOLVING DOOR: Andrew Kasprzycki Joins DDB Chicago As EVP, Global Client Lead
- BIZ DEV: TARA, Ink. Adds 4 Culinary Clients
- MAD Agency Daily - Wednesday, April 5, 2017
- 42% of Consumers Believe Brands and Agencies Are 'Fake News-ing' Them
- Is The Future Of Advertising The Six-Second Spot?
- Doner Gets Behind Equal Pay Movement, Conducts Audit Of Its Pay Practices
- KSL Trustee: District Court Erred In Tossing Suit Against Liebowitz, Other Officers
- Beats By Dr. Dre Blasts Lack Of Agency Diversity
- Do Consultancy-Backed And Other Non-Traditional Agencies Lack Creativity?
- Agency of the Future: Is There A Winning Formula?
- 3 Big Auto Brands Pull Ads From 'O'Reilly Factor'
- Minute Media, Horizon Team To Share Content Platform
- Nearly Half Of Ad Execs Don't Know Or Care About Using 'Fake News,' Big Brands Most Prone
- Searching For Leadership
- Agency Compensation: Toward A Deliverables-Driven Project Model
- NEW! Nissan Europe Updates Micra With 'Meet The Accomplice'
- REVOLVING DOOR: Kevin Drew Davis Named CCO Of Blast Radius
- BIZ DEV: ECHOS Communications Named AOR For Adidas Sport Eyewear
- MAD Agency Daily - Tuesday, April 4, 2017
- Incoming 4As CEO Marla Kaplowitz Outlines Priorities, Challenges
- GroupM Execs Start One2One, Addressable TV Company
- Former DigitasLBi Exec Butler Named CEO, The Barbarian Group
- MullenLowe Wins E*Trade Strategy And Creative AOR
- McCann Uncovers 'Truth In America'
- More Creative Executions Needed To Boost Ad Quality
- Dentsu Aegis Network US Acquires Leapfrog Online, Joins iProspect
- Y&R Wants To 'Inspire Change' With New Cause-Related Practice
- Like Father, like Son: Safe At Home Foundation's Visceral New Campaign Against Domestic Violence
- The Healthcare System Is Broken And NMH 'Gets It'
- Pavlov's Digital Dogs: How Bell-Ringing Buyers Trained Themselves
- Agencies Bear Responsibility For Brand Safety
- Dentsu's iProspect Adds Landing Page Performance Marketing Capabilities With LeapFrog Acquisition
- NEW! 'Teddy Gun' Draws Attention To Gun Safety Regulations
- REVOLVING DOOR: Anomaly Los Angeles Adds To Creative Dept.
- BIZ DEV: The Shop Opens In Dallas, With Tiff's Treats As Biggest Client
- MAD Agency Daily - Monday, April 3, 2017
- Advertising Creatives Team with Comedians For Documentary About Entertaining American Troops Overseas
- Effie Worldwide CEO Neal Davies Is Departing
- Meet The New Avnet: 'Sherpa' To IoT Innovators
- 'Twitchy' Planit Rejiggers Its Operating Model
- You Don't Have To Be Jewish To Like A Nice Kosher All-Beef Hot Dog
- Graybeard Distillery Selects The Republik As AOR
- Under Armour Expands PGA Tour Superstore Campaign
- Agencies Bear Responsibility For Brand Safety
- Part 5, Malcode
