MAD Agency Daily Editions for April 2017
MAD Agency Daily - Friday, April 14, 2017
Former TBWA/Chiat/Day ECD Adam Wohl Heads to Boulder As ECD For Sterling-Rice Group
Mediabrands Veteran Peter Mears Departs For Havas Media COO Role
Marriott Rewards Campaign Creates A 'TV Show On Snapchat'
Like A Good Neighbor: New Smart Harbor Provides Marketing Services To Insurance Industry
Barker Named Branding, Media AOR For WaffleWaffle
Duncan Channon Adds New Social Purpose Practice
Chipotle Launches Its First TV-Focused Campaign
Audi Finds Wild Success With Airbnb Promotion
If Content Remains King Of TV Advertising, Will Audience Or Performance Be Queen?
NEW! Johnsonsville Employees Launch Latest Round Of Company Ads
REVOLVING DOOR: Denetrias Charlemange Joins Joan Creative As Director Of Client Partnerships
BIZ DEV: BooneOakley Named AOR For North Carolina Craft Brewers Guild
MAD Agency Daily - Thursday, April 13, 2017
Programmatic Creative Agency Launches, Bills Itself As 'Bulk Store of Creative'
'Nivea Doll' Tops 'Good Report' List Of Cause-Related Campaigns
Snap-To-Shop Ads Hope To Drive Retail Sales
Burger King TV Spot Triggers Google Home Voice Searches
Traction Gives Employees Paid Leave For Activism
The One Club For Creativity Appoints New Executive Director
Biggest Wine Distributor In Heavy-Drinking Russia Launches Moderation Campaign
Pennzoil Gives 'The Last Viper' A Proper Sendoff
High-Level Respect For Past Good For Start-Ups
NEW! The Movies Running On National Canadian Film Day Are Great -- Says Woman Who Never Lies
REVOLVING DOOR: Vin Farrell Rejoins R/GA New York
BIZ DEV: 5WPR Awarded Work For RxAdvance
MAD Agency Daily - Wednesday, April 12, 2017
United Airlines Is Making It Really Hard For Me to Write About Advertising This Week
Carmichael Lynch Elevates Its Top PR Exec To President
Chicago Agency HY Connect Acquires Merge Design + Interactive
Danny Trejo Stars In Funny, Poignant Campaign Celebrating Male Caregivers
Iron Hill Brewery & Restaurant Group Names Its First AOR
Is United Airlines (Expletive Deleted)? TV, Social Media Think So
The Anti-Segmentation Approach To Developing Brand Love
PETA Billboards Promote Taco Bell's Vegan Options
Publicis, Forensiq Among Firms To Earn Certified Against Fraud Seal
NEW! Nobleman Mistakes Afghan Hound For Woman In Southwest Airlines Ad
REVOLVING DOOR: Harold Geller Promoted To Executive Director Of Ad-ID
BIZ DEV: Kodiak Cakes Awards Struck Branding Work
MAD Agency Daily - Tuesday, April 11, 2017
Toronto Agency Art Director Wins Dead Radio Contest
Empower MediaMarketing Wins $175 Million Ashley HomeStore Media AOR
Fly To London: Happy Hour Is Getting Happier With Pound's Decline
Good Food Made Simple Deploys 'Mommy Bloggers' In New Campaign
Serving 360, VR Ads Programmatically
Advertiser Perceptions Launches Portal: Expands Into General Ad Issues, Trends, Big Picture
Nielsen Launches National Out-Of-Home Reporting Service
Let's Play Ball: Sports Sponsorship Hits And Misses
NEW! Agency Copywriter Lands Starring Role In NSFW Female Condom Ad
REVOLVING DOOR: VML Promotes 2, Hires 1 In Channel Activation Department
BIZ DEV: Rainguard Water Sealers Names DRIVEN Public Relations As AOR
MAD Agency Daily - Monday, April 10, 2017
The Martin Agency is Shuttering Its New York Office
Report: Publicis Media Top New Business Winner In Q1
Gecko Meets Groot In Geico, Marvel Ad Tie-In
Omnicom's Red Urban Appointed Digital And Social AOR For Heineken USA
Super-Size Me: D&G's New Campaign For An Abnormally Large Scratch-Off Game
Poland Spring Declares 'Greatness Springs from Here'
No Longer Scary, Watson Becomes A Coworker
Part 6, Puzzler
Aspartaming History: Pepsi, The 'Un-Woke' Cola
On Sarin And Cyberwar
NEW! Snickers Launches Canadian Version Of 'You're Not You When You're Hungry'
REVOLVING DOOR: Start-up Madras Hires Strategy Head
BIZ DEV: Crossmedia Picks Up Jagermeister Media Work
MAD Agency Daily - Friday, April 7, 2017
4As Announces Winners of Its ReSolve Competition
Unilever To Produce 30% Fewer Ads, Trim Agency Roster
Bugaboo Launches First Global Campaign For New 'Boxer' Luggage
Walking The Walk: 72andSunny's Next 100 Staffers Will Be 'Diverse Hires'
'Math And Magic' Define Target/GroupM Agency Team Arrow
IPG Mediabrands Acquires Majority Stake in Finland's Virta
Google Inks Deal With comScore To Improve Brand Safety
Gen Z Favors Humor In Ads, Big On Cinema Ads
Getting Next To Adjacency
NEW! Fictional Harlequin Hunks Take Women On Real-Life Dates
REVOLVING DOOR: Singleton Beato Named Chief Diversity, Engagement Officer For McCann Worldgroup
BIZ DEV: Frost Miller To Handle Content Marketing For CORFAC International
MAD Agency Daily - Thursday, April 6, 2017
This Week It's All About Pepsi, Nivea, O'Reilly, Trump...Oh and An Agency Added to the Roundup Lawsuit
Havas Strikes Alliance With China's Largest Agency Group
Are You Biased? (It's A Rhetorical Question)
The World's Best Ad Campaign According To WARC: 'Share The Load'
Update: Pepsi Pulls Controversial Kendall Jenner Ad
Audience Measurement Struggles To Keep Up With Changing Viewing Behavior
NBC Depends On Scale, Partnerships To Navigate Media Landscape
Programmatic: We Aren't The Bad Guys
I Mean, The Death Of Proper Storytelling Is Upon Us
NEW! Fruit Of The Loom To Men: You Can Wear A Soft Tee Without Being A Softie
REVOLVING DOOR: Andrew Kasprzycki Joins DDB Chicago As EVP, Global Client Lead
BIZ DEV: TARA, Ink. Adds 4 Culinary Clients
MAD Agency Daily - Wednesday, April 5, 2017
42% of Consumers Believe Brands and Agencies Are 'Fake News-ing' Them
Is The Future Of Advertising The Six-Second Spot?
Doner Gets Behind Equal Pay Movement, Conducts Audit Of Its Pay Practices
KSL Trustee: District Court Erred In Tossing Suit Against Liebowitz, Other Officers
Beats By Dr. Dre Blasts Lack Of Agency Diversity
Do Consultancy-Backed And Other Non-Traditional Agencies Lack Creativity?
Agency of the Future: Is There A Winning Formula?
3 Big Auto Brands Pull Ads From 'O'Reilly Factor'
Minute Media, Horizon Team To Share Content Platform
Nearly Half Of Ad Execs Don't Know Or Care About Using 'Fake News,' Big Brands Most Prone
Searching For Leadership
Agency Compensation: Toward A Deliverables-Driven Project Model
NEW! Nissan Europe Updates Micra With 'Meet The Accomplice'
REVOLVING DOOR: Kevin Drew Davis Named CCO Of Blast Radius
BIZ DEV: ECHOS Communications Named AOR For Adidas Sport Eyewear
MAD Agency Daily - Tuesday, April 4, 2017
Incoming 4As CEO Marla Kaplowitz Outlines Priorities, Challenges
GroupM Execs Start One2One, Addressable TV Company
Former DigitasLBi Exec Butler Named CEO, The Barbarian Group
MullenLowe Wins E*Trade Strategy And Creative AOR
McCann Uncovers 'Truth In America'
More Creative Executions Needed To Boost Ad Quality
Dentsu Aegis Network US Acquires Leapfrog Online, Joins iProspect
Y&R Wants To 'Inspire Change' With New Cause-Related Practice
Like Father, like Son: Safe At Home Foundation's Visceral New Campaign Against Domestic Violence
The Healthcare System Is Broken And NMH 'Gets It'
Pavlov's Digital Dogs: How Bell-Ringing Buyers Trained Themselves
Agencies Bear Responsibility For Brand Safety
Dentsu's iProspect Adds Landing Page Performance Marketing Capabilities With LeapFrog Acquisition
NEW! 'Teddy Gun' Draws Attention To Gun Safety Regulations
REVOLVING DOOR: Anomaly Los Angeles Adds To Creative Dept.
BIZ DEV: The Shop Opens In Dallas, With Tiff's Treats As Biggest Client
MAD Agency Daily - Monday, April 3, 2017
Advertising Creatives Team with Comedians For Documentary About Entertaining American Troops Overseas
Effie Worldwide CEO Neal Davies Is Departing
Meet The New Avnet: 'Sherpa' To IoT Innovators
'Twitchy' Planit Rejiggers Its Operating Model
You Don't Have To Be Jewish To Like A Nice Kosher All-Beef Hot Dog
Graybeard Distillery Selects The Republik As AOR
Under Armour Expands PGA Tour Superstore Campaign
Agencies Bear Responsibility For Brand Safety
Part 5, Malcode
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