MAD Agency Daily Editions for July 2022
MAD Agency Daily - Friday, July 15, 2022
Forrester: OMG Has Best Offering, Publicis Wins On Strategy, GroupM In Market Presence
SCC Agency Helps 'USA Today' Get To 'The Point'
Philo Pushes 'Channel Comfort' Spot, Easy TV Watching
Ad Council To Honor Walmart CEO McMillon With Public Service Award
Management Shakeup At Havas Creative Group: Murphy Replaces Hirst As CEO
She Runs It Names Coca-Cola's Perez, Amex's Rutledge And NBCU's Yaccarino Women Of The Year
Six Commercials Nominated For 2022 Emmys This Week
Watson Upped To EVP Marketing At Active International
MAD Agency Daily - Thursday, July 14, 2022
PHD Wins Global Media Account For Tea Maker Ekaterra
Truth Well Gaslighted
Poll: All But One Agency Agree To Honor Their Own Embargoes
Olmer Named Across The Pond's Account Director-U.S. Diversity Lead
Microsoft Wins Netflix Business For Ad-Supported Streaming
Periscope Debuts New Design Practice: Favorite Child
Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign
GroupM Taps Dashew As NA Head Of Learning & Development
Everyone Wins When Agencies Put Skin In The Game
Dentsu Also Revises Outlook Downward, Cites Same Reasons: Inflation, Global Unrest
Accenture Agrees To Acquire Minneapolis-based The Stable
Mediabrands Unveils DE&I-Focused Recruitment Campaign
MAD Agency Daily - Wednesday, July 13, 2022
Sarah Fay On Ad Industry AI: 'Don't Do Nothing'
Consumers Tend To Trust Brands With Clear Data Policies
Council Finds New Phase Of 'High-Velocity' Data, Most Brands Still Not Using AI Pervasively
Disney, The Trade Desk Expand Deal, Matching Audience, Identity Graphs For Media Buys
Junoco's New Work Celebrates Human Imperfections As Beautiful
Atlantic Selects Barbosa As First Managing Director
Marketing Veteran Sweeny Joins Prenuvo As Chief Business Officer
Study: Visitors Find The Metaverse More Inclusive Than Real Life
Banking Platform Dave Launches New Campaign
MAD Agency Daily - Tuesday, July 12, 2022
InnoVision Espanol Debuts, Expands Services To Hispanic Market
Burberry Puts Global Media Assignment In Review
Terri & Sandy Named Strategic-Creative AOR For JBSS
For Influencers/Creators It's More About Passion Than Money, New Study Finds
American Express Encourages Consumers To 'Shop Small' WIth QR Codes
Cadillac Highlights Lyriq's Emotional Driving Experience
Penn Predicts Solid Year For Advertising Boosted By Strong Holiday Season
MAD Agency Daily - Monday, July 11, 2022
Report: In-House Creative Teams To Up Involvement In Strategy, Increase Digital Capabilities
Allen & Gerritsen Wins Boston Tourism Account
Longchamp Continues 'Le Pliage' Campaign With New Playful Spots
'New Economy' Brands First To Cut Back Due To Headwinds In Actual Economy
Meta Goes Full Bore On Rebranding
Tall Tales: BK, BBH Have Fun At Former UK Prime Minister's Expense
Amazon Prime Days Could Break Records
Razorfish Promotes Three To Senior Strategy Roles
Nobox Wins AOR Remit From Slimfast Parent Glanbia Performance Nutrition
MAD Agency Daily - Friday, July 8, 2022
BBH Fires Up 'Grill Lines' For Burger King's OOH Campaign
WPP Combines Design Agencies Superunion and Design Bridge
Tierney Taps Trubowitz To Lead Media Efforts
Grey's Global Creative Chairman To Depart At The End Of The Month
Creators Will Play Crucial Role In The Metaverse, New Study Suggests
Wake Up And Smell The Bacon! Oscar Mayer Launches Scratch-And-Sniff Ads
A Fresh Take On Agency Return-To-Office Plans: Think Like A Travel Marketer
The Shipyard Wins AOR Duties For T. Marzetti Co.
MAD Agency Daily - Thursday, July 7, 2022
Uniball No Longer: Just Call It Uni
DaSilva Named Executive Director, VMLY&R West
Havas Media Taps Long-Time Media Exec -- And Former Mayor -- As Head Of Growth
Havas Media Group Means Business, Literally
Know What You Are Buying With Programmatic Out Of Home
A Mere 20% Of Americans Trust TikTok With Their Data
Influencers Not As Trusted As Ordinary Consumers, Study Finds
Joe Anthony Forms Hero Media To Empower New Generation Of Black Creators
Innocean Wins UMass Global Creative, Media AOR
MAD Agency Daily - Wednesday, July 6, 2022
Horizon Acquires Revenue Enablement Institute, Launches Data-Driven B2B Unit
The Growing Need For A Chief Media Officer Role At Brands
S4 Capital Strikes M&A Deal With LA's XX Artists
Ourselves Wins Pure Electric E-Bike Business
Taste Sensation: Perrier Adds Splash To Global 'Flavor' Campaign
In Sparks & Honey's World, Nothing Is Certain Except Death, Taxes And This New Report
Merkle Cookie Crumbs: What Marketers Need To Know
Advantage Solutions Unveils New Commerce Agency, Taps Digitas Veteran To Run It
Ogilvy NY Taps Dentsu's Kluin For CCO Duties
MAD Agency Daily - Tuesday, July 5, 2022
WPP Acquires Bower House Digital, Aligns It With Ogilvy
Omnicom Media Group Expands Cloud Consultancy Trkkn
Prudential Selects McCann As Its New Creative Agency
Captain D's Gets Spicy For Summer
Attribution Is Killing Your Strategy
Viamedia Ups O'Neill Upped To SVP, Ad Operations
MAD Agency Daily - Friday, July 1, 2022
Havas Media To Oversee Media For British Red Cross
Betway Names Deutsch NY As Lead AOR In U.S.
Horizon Diversifies Again, Moves Into 'Experiential Transformation Space'
DCMN Eyes NA Expansion, Appoints Figueroa Head Of U.S. Operations
Dentsu International Taps Bronson To Lead 'Brand Assurance' Expansion, Is Ambiguous About How It's Expanding It
Some Women's Healthcare Brands Market Differently Now
Audience Precision Unveils New 'Media Strategy Guidance System'
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