MediaPost Agency Daily Editions for December 2022
MediaPost Agency Daily - Thursday, Dec. 15, 2022
Tim Hortons' 'Nest' Campaign Highlights Importance Of Kindness
Dept Acquires U.S. Commerce Agency Melon
Cabral Heads Strategy For David&Goliath
Brunet|Garcia Announces Management Reorganization
ANA Finds Commissions Persist, More For Media Than Other Services
Kendra Scott Helps Hapless Men Buy Better Gifts
Siemens Taps Mediaplus For Global Media Assignment
MediaPost Agency Daily - Wednesday, Dec. 14, 2022
L'Oreal Awards U.S. Media Assignment To Omnicom Media Group
Agency Ad Consensus Falls Again On Dentsu Year-End Update
Innocean Retains Havas Media Following Global Review Covering Hyundai Brands
Woodbridge Enhances 'Your Way' Wine Enjoyment
Chandler Upped To Vault49 ECD, Oversees NY And London Studios
ANA Finds Performance Incentive Compensation Models Continue To Recede, Fall To 41% Of Advertisers
NBA Entertainment Hires Horizon Sports & Experiences, Led By David Levy, Chris Weil
Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
Report: NA Video Ad Content Getting Whiter, Not More Diverse
Marcus Thomas Wins Festival Foods Creative, Media Account
MediaPost Agency Daily - Tuesday, Dec. 13, 2022
IPG's Huge Creates New Editorial Platform, Hires Veteran Journalist To Run It
MMGY Global Acquires Origin Agency To Strengthen Outdoor Expertise
Hormel Bacon Spot Unites Families During Christmas 'Fight'
Agencies Give Back While Showing Off Their Creative Chops
Google Apologizes For Ad Manager Outage, Raising Questions On Dependency
Media Now Represent A Fifth Of Americans' Most Indispensable Brands
Google Sends 'Love Letter To World' Centered On Year In Search
Heineken Develops Attention Measurement Campaign With Teads And Dentsu
How Marketers Should Handle 2023
MediaPost Agency Daily - Monday, Dec. 12, 2022
PlayStation 5 Takes A 'Shot' In Latest Ad Iteration
Icon Commerce Taps Metcalf To Lead Strategy
WPP Acquires Shopify Commerce Specialist Diff
Pacific Foods Names Little & Company As Lead Strategy, Creative Agency
When Is A Media Buy A Greenwashing Liability? When It's A Fossil Fuel Brand Sponsoring Climate Coverage
Amazon Launches TikTok-Like Ecommerce Feed, Inspire
Twitter To Add Advertising Controls Based On Keywords
Marketers Say Performance-Driven Media Are Vital For 2023
Horizon Next Wins Expanded Remit From A Place For Mom
MediaPost Agency Daily - Friday, Dec. 9, 2022
Social Agency The Fifth Adds Two Senior Executives In U.S. Expansion Bid
'Response Time Matters' Campaign Acts As Health Alert For Firefighters
SOCi Creates Marketing Platform For Motto Franchising
ANA Word Of The Year: Inclusion
Twitter Rival Mastodon Sees Traffic Skyrocket 588%, With 9.5M Visits
Ryan Reynolds And The Talking Ugly Sweater
Not Just A Marketing Word: Brands Need To Walk The Walk On Inclusion
Painful Adjustments As Cash (Not Market Cap) Becomes King Again For Media Companies
Mother Taps Davis-Lyons For NY CCO Post
MediaPost Agency Daily - Thursday, Dec. 8, 2022
'Inclusion' Is The ANA's Marketing Word Of The Year
Cannes Festival Reboots Media Lions: Adds Metaverse For 'New Realities,' 'Emerging Tech'
Nature's Bounty Selects Terri & Sandy As AOR
Constant Contact Works With Media Consultants And ShipStation To Drive Email
Talkwalker Names Low Global CMO
'Dreamer Of The Year' Focus Of New Broadcast, Online Campaign
How Brands Can Find Metaverse Success On Roblox
Big Agency Ad Outlooks For Mobile: There Are None
Ford Announces Abrupt Departure Of CMO Suzy Deering
Crowley Webb Wins AOR Duties For Regional AAA Group
MediaPost Agency Daily - Wednesday, Dec. 7, 2022
Stagwell Brings The NFL's Rams ARound
Q4 Scatter Pacing Down 39%
Shoppers Expecting More From Online Product Imagery, Study Shows
Americans Are Most Likely To Say Social Media Hurts Democracy
Deutsche Telekom Launches Pan-European Holiday Campaign With A Simple Question
Worldcom Appoints Flood As Managing Director For U.S., Canada
Bending The Rules In A New Business Pitch Without Being Disqualified (Part II)
Huge Co-Founder Shapiro Unveils New Agency Focused On Sustainability
Digitas Ups Barnes To Head Of Design
Boathouse Wins Cronin Group Social, PR Remit
MediaPost Agency Daily - Tuesday, Dec. 6, 2022
mSix&Partners Lands China's OnePlus For North America
Fogaca Joins Dentsu Creative As U.S. CEO
Reach Agency Adds 2 Executives To Meet Client Demands
Samsung: Users 'On The Fence' Will Love Galaxy 4 Phones
Financial Brands Ramp Up Advertising
Apple, Amazon Resume Advertising On Twitter
Nine Revisions Later, 2022 Global Ad Consensus Ends Close To Where It Began
Michael Douglas Appears In Publicis Groupe Holiday Video, Which Takes A Serious Pivot
MediaPost Agency Daily - Monday, Dec. 5, 2022
Agency Forecasters See 'Resilient' Ad Economy Next Year
U.S. Ad Consensus Falls Below +10% On GroupM, Magna Downgrades
Surprising Beneficiaries Of Ad Slowdown: Small Publishers, Traditional Media
AbelsonTaylor Taps Rebecca Visconti As VP, Marketing Intelligence
2022 MediaPost 'All Stars' Inducted
Cameron's Coffee Pours 'Never Bitter' Ad, Pushes Simple Goodness
Wren, McCann Others Inducted Into AAF Hall Of Fame
Amazon Surpasses Netflix To Become #1 In U.S. Subs, According To New Ranking
Domino's Electrifies Pizza Delivery With Chevy Bolt EVs
Your Brain On Addressable: More Engagement, Emotion, Recall
One Hitler Wonders
Ad Council Raises Record $7 Million At Annual Public Service Award Dinner
MediaPost Agency Daily - Friday, Dec. 2, 2022
Why People Watch The Super Bowl: It's The 'Experience'
WFA Agencies Comfortable Pushing Back On Performance Evaluations
Two By Four Illustrates 'Gift' Of Ronald McDonald House Charities
Wunderman Thompson, HSBC UK Extend Reach For Financial-Abuse Campaign
Orci Joins The Ant Society As Managing Partner
Carbon Offsetter Good-Loop Taps London-Based Ad Vet Thomas As CMO
Consumers Spend 6 Hours Per Week Watching Video On Phones, AVOD Dominates
VideoAmp Inks 'Clean Room' Deal With Disney Advertising, Touts Better Cross-Screen Measurement
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