Created by adam&eveNYC, the spot lets viewers feel they are participating in an exciting NBA game, simulating the immersive action on the PS5 console. Read the whole story
The client, part of Campbell Soup Co., first began working with the agency in 2019 and has gradually added work to the agency's remit. Read the whole story
"It's strings-attached sponsorship," Ben Franta, an expert on greenwashing litigation, explained during a webinar hosted by the Institute for Advertising Ethics Thursday. Read the whole story
The feed, customized with users' direct input and through tracking their behavior, also allows for Instagram-like "liking" of content. Read the whole story
The platform will also reportedly introduce another revamp of its Twitter Blue verified checkmarks program today, and is considering bringing content moderators in-house. Read the whole story
Marketers also face uncertainties as consumer privacy becomes a bigger issue, leading to an eventual disappearance of tracking cookies. Read the whole story
The Montreal-based commerce agency will join the holding company's Wunderman Thompson global network. Read the whole story
Kyl Metcalf has a background in audience insights, digital and CRM. Read the whole story
A Place for Mom (APFM), the online platform and senior living advisory service, has awarded Horizon Media direct marketing subsidiary Horizon Next its digital media business across … Read the whole story