• by Steve McClellan  @mp_mcclellan, December 11, 2022

Campbell Soup Co. subsidiary Pacific Foods has named Minneapolis-based agency Little & Company as its lead strategy and creative agency.

Pacific Foods sells soups, chilis, broths and other staples. Campbell bought the company in 2017 for $700 million.

Stagwell’s 72andSunny was the incumbent agency on the assignment.

Little & Company said it would deliver audience and brand strategy as well as creative via video, audio, out of home, digital, social media assets and for the company’s website.

Little & Company started working with Pacific Foods as lead website agency in 2019. The relationship evolved to include ongoing email and search engine optimization strategy and management.

“Our brand is focused on helping consumers fill their pantries with wellness staples,” stated Tim Goldsmid, Vice President of Marketing at Pacific Foods. “We believe that Little & Company understands our philosophy of nourishing everybody and are equally dedicated to helping families and individuals live healthier, more vital and rewarding lives within the communities and the planet we all share.”

New work will break at the beginning of Pacific Foods’ fiscal year in August 2023.

Little & Company’s client roster also includes Lowe’s, Gap, Buffalo Wild Wings, Securian Financial and Land O’Lakes.