OMMA Today Editions for August 2015
OMMA Today - Monday, Aug. 17, 2015
Advertisers Need Cogent Strategy To Attract Mobile Multicultural Millennials
Ad Spend On Mobile Video Soars
Twitter Exec With Search Expertise Heads To Pinterest
Telegram Handles 10 Billion Messages Per Day
Auto Be In Pictures: 'Motor Trend' Launches Video Platform
CraveOnline Overhauls Site, Adds New Verticals
Facebook Plans To Revamp Notes For Long-Form Content
OMMA Today - Friday, Aug. 14, 2015
Advertising Industry Losing Billions To Ad-Blocking Software
Google's Niantic Labs Spins Off Mobile Game From Mother Ship
Ad Blocking As A National Sport
Advertisers Need Cogent Strategy To Attract Mobile Multicultural Millennials
FilmOn Wants Appeals Court To Uphold Surprise Victory Over Broadcasters
Programmatic Pain Points And The Measurement Cure-All
Verizon Stops Throttling Wireless Users With 'Unlimited' Data
Target Tiptoes Into Grocery Delivery
Wireless Customers Liking Online Experience
OMMA Today - Thursday, Aug. 13, 2015
Google Makes Changes To Mobile Search To Lure Back Advertisers
Executive Shuffle: Rad Returns To Tinder As CEO
Time For Advertisers To Really Know What They're Getting Online
BMW's Alphabet.com Site Traffic Soars After Google Announces Holding Co
Viewability Crashes, Drops To 44%
Likqid Launches LKQD For Mobile, Video
Video Viewability Dips On Exchanges As Measurability Increases
Mobile Ad Revs Soar Globally
Wireless Customers Liking Online Experience
OMMA Today - Wednesday, Aug. 12, 2015
Viacom Launches Velocity For Social Sales
Paywall Tech Firms Tinypass, Piano Media Merge
Buy Button Gains Support From Major Commerce Tech Companies
PCH's Liquid Acquires CommandIQ To Build On Predictive CRM
Vivala Targets Millennial Latinas
Social Networking Preferred On Mobile, Tablets Favored For TV
Appeals Court Turns Away Yahoo In Email Privacy Battle
Opera Mediaworks Revs Hit $92M
Time For Advertisers To Really Know What They're Getting Online
Parents Give Preferential Tech Treatment To Boys
Mobile App Or Mobile Web?
OMMA Today - Tuesday, Aug. 11, 2015
Facebook Ups Ad Features, More Controls For Advertisers
Facebook Expands Native Video Ads, Interstitials
Google, Facebook And Others Fight Request For 'Broad-Based Blocking Orders'
A Bit Of Alphabet Foolery: abc.wtf Redirects To Bing
Appeals Court To Decide Whether FTC Can Sue AT&T Over Throttling Policy
Epsilon, Klout Bring Social Data to Email Marketing
Millennial TV Viewing Strong, Says CBS
Dentsu Reports 8.1% Q1 Organic Growth
YuMe Stock Dives As Company Loses Direct Clients Following Programmatic Launch
OMMA Today - Monday, Aug. 10, 2015
CPG, Food Brands Partner With OneSpot To Automate Content Marketing
Programmatic Mobile Video Booms In 1H 2015
M-Commerce Registers Uptick As App Usage Rises
Most Social Media Users are Depressed, Ugly Failures
Google Gives Hangouts A Boost With Android App Redesign
Amid Media Market Correction, Analyst Ups Nielsen To 'Outperform,' Cites Changing 'Tone'
Headway Digital Adds Native Support To DSP
FilmOn Draws On Surprise California Win To Combat Contempt Finding
Binge Watchers Fickle, Abandon Series If They Can't Find An Episode
Red-State Algorithm Vs. Blue-State Algorithm
Web Users Embracing Ad Blockers
OMMA Today - Friday, Aug. 7, 2015
FCC To Consider Whether Data Caps, Privacy Practices Affect Broadband Adoption
Trump Leads Searches, Social Interest Following Debates
Twitter Preps Buy Button Rollout
Beyond Partnerships, Brands Should Build 'Ecosystems'
How To Engage Millennials On Mobile Devices
Guess I Will Never Know If You Can Hear Me Now
Dentsu Places $3 Million Bet On Jibo The Robot
Arby's Capitalizes On End Of 'Daily Show'
Google 'Viewable' Patent Verifies Ads, Content In View
OMMA Today - Friday, Aug. 7, 2015
Trump Leads Searches, Social Interest Following Debates
FCC To Consider Whether Data Caps, Privacy Practices Affect Broadband Adoption
Twitter Preps Buy Button Rollout
Beyond Partnerships, Brands Should Build 'Ecosystems'
How To Engage Millennials On Mobile Devices
Dentsu Places $3 Million Bet On Jibo The Robot
Arby's Capitalizes On End Of 'Daily Show'
Google 'Viewable' Patent Verifies Ads, Content In View
OMMA Today - Thursday, Aug. 6, 2015
Marketers, Agencies Split On Impact Of 'IoT,' Feel Equally Ignorant About What It Actually Is
To Grow Up, Ad Tech Must Learn To Rethink Viewability
Former Spotify Exec To Huffington Post CEO
Chamber Of Commerce Asks Court To Nix Net Neutrality Rules
IPG's FutureBrand Buys Digital Agency Hugo & Cat
Are Publishers Trying To Juggle Too Much Ad Tech?
Forbes Taps Tinder To Launch 'Under 30' Network
Highest Cost Per Click For Search Keywords This Year
RadiumOne Adds To Its 'C-Suite,' Promotes Baird To President
Tremor Buys Australian TV Ad Tech Firm TVN; Programmatic Now 30% Of Revenue
Programmatic Adoption Continues As Industry Shifts Attention To Quality
OMMA Today - Wednesday, Aug. 5, 2015
Facebook's Page Creates New Ways To Communicate
Google Makes Search Analytics Data Available Through API
Tech Companies Back Amazon In Fight Over Search Results
Gen Xers Do Not Give Away Brand Loyalty
Moving Advertising Beyond Beacons
Foursquare Names Rosen, Krasniqi As Key Execs
To Grow Up, Ad Tech Must Learn To Rethink Viewability
Content Personalization: A Secret Driver of the Over-The-Top Revolution
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