OMMA Today Editions for October 2016
- OMMA Today - Monday, Oct. 31, 2016
- Google To Get $5B Of WPP Clients' Budgets This Year, Says Sorrell
- Hearst, A+E Team For Branded Video Across Broadcast, Digital Properties
- Emarsys Recruits $22.3M Investment From TSLE
- Big Clients Big On Data To Manage Agencies, Media Metrics Rank Highest
- Exploiting Samsung Woes, Motorola Reintroduces Moto Phone
- Agency Sees Samsung Gear VR As Sweet Spot For Clients
- Adelphic Partners With TripleLift On Self-Serve Native Workflow
- Pros Assess PTV Data, Sales, Pricing Issues
- Horizon Launches In-House Multicultural Social Practice
- 'Politico' Drills Deeper Into Washington With Playbook Plus
- FTC Presses Court To Reconsider Ruling In Broadband Throttling Battle
- OMMA Today - Friday, Oct. 28, 2016
- DPAA's Barry Frey Makes Case For Digital Media
- Brand Web Sites Still Lack Mobile Readiness
- Google Reports Record Quarter, Majority Of Revenue Still From Advertising
- 'Stranger Things' Happening Through Google Allo
- Google Offers Update On Its Shift To Dynamic Allocation Exchange Bidding
- Evergage Expands To Mobile, Taps Into Android
- SendGrid Adds Consulting To Email Services
- Do Not Read This Column Without A Credit Card In Your Hand
- 'New Yorker' Reboots "Goings On About Town"
- Report: Facebook Lets Advertisers Prevent Minorities From Seeing Ads
- OMMA Today - Thursday, Oct. 27, 2016
- Twitter: Users Up, Revenue Down, Staff Reduced 9%
- Wall Street Eyes Positive Programmatic Growth For 2017
- Twitter Pulls The Plug On Vine
- AppNexus Makes C-Suite Appointments
- Local Ads Up Single Digits In 2017, Digital Gains Sharper
- SITO Mobile Bows Partnership With Ayuda[x] to Enable Real-time DOOH, Mobile Ad Delivery
- Quartz Launches 2 Email Newsletters For Lifestyle, Spanish Speakers
- FCC Passes Broad Privacy Rules, Limits Behavioral Advertising By Broadband Providers
- Evergage Expands To Mobile, Taps Into Android
- Facebook Messenger Makes 'Secret Conversations' Standard
- OMMA Today - Wednesday, Oct. 26, 2016
- Social Media Scores For Brands, Ad Spend Upped
- Digital Trends Invests $10M To Expand Video, Branded Content
- Mobile Research Starts The Purchase Cycle; 78% Buy Within The Day
- Streaming Content Soars: TV Sets Remain Top Device
- Google Suspends Fiber Rollout
- Horizon Takes A Stake In Startup It Incubated
- Rocket Fuel Reports Q3 Results, Names New CFO
- Vudu's New Ad-Supported Side Gets Ooyala Assist
- VOD Watchers View TV Shows Longer
- BloomReach Acquires Hippo, Creates Content Management Business Unit
- Choozle White Paper Explores Agencies' Programmatic Adoption
- OMMA Today - Tuesday, Oct. 25, 2016
- Hootsuite Partners With Social Ad Networks, Ups Engagement
- Wavefront Raises $52M For Cloud Analytics
- Publishers Can Conquer AdBlock With Email Marketing
- UPDATE: Far From Netflix, But Amazon On A Roll
- Ecommerce Steps Into The Real World
- Google Acquires Eyefluence, Ramps Up Daydream VR Efforts
- Twitter Planning Layoffs
- Google Sees Lift From Maps Ads, Local Mobile Clicks
- Senator, FCC And Others Support FTC In Battle Over AT&T Data Throttling
- Rocket Fuel Reports Q3 Results, Names New CFO
- OMMA Today - Monday, Oct. 24, 2016
- Google's Enhanced Ad Targeting Reignites Privacy Concerns
- Marketers Initiate Exodus From Facebook's Programmatic Exchange Ahead Of Shutdown
- WPP Invests In ScrollMotion
- Email Marketers Need To Stand Out From An Ever-Growing Crowd
- Go-Go Times For Ad Tech, Martech Job Opps
- British Martech Firm BlueVenn Launches U.S. Operations
- Smartwatches Won't Replace Smartphones Anytime Soon
- Optimizing Ad-tech And Mar-tech Channels: Near-Term Trends
- Bing Ads Reorganizes Workflow, Adds Intelligence To Recommend Bids, Keywords
- OMMA Today - Thursday, Oct. 20, 2016
- DoubleVerify Expands Mobile In-App Viewability, Adds New Partners
- USA Today Network Debuts 'VRtually There'
- Facebook Repositions App As Recommendation Engine, Key Commerce Channel
- Ad Industry: Tough Privacy Rules Will 'Undercut' Internet Marketplace
- Videology Releases New Installment Of Series On Advanced Linear TV Advertising
- Let The Skinny Wars Commence!
- Tesla Sticks With Self-Driving Technology
- Mags, Online Publications Now Eligible For Pulitzer Prizes
- Google Drives In-Store Foot Traffic Through Online Affiliate Location Extensions
- OMMA Today - Wednesday, Oct. 19, 2016
- Google Starts New TV Service Unplugged, CBS Signs On
- adMarketplace Partnerships Widen Search Network
- IAB Tech Lab Releases Dynamic Content Ad Standard
- Pinterest Playing Matchmaker With 'The Pin Collective'
- The Power Of Playable Ads
- Google Pulls Online, Offline Survey Data Into Analytics 360
- Campaign Monitor Partners With Microsoft, Launches Dynamics Integration
- SpotX Partners With BrightLine To Automate Interactive Video Ad Sales For Connected TV
- That Whole Salesforce Twitter Thing Was A Lark
- OMMA Today - Tuesday, Oct. 18, 2016
- Instagram Brings Stories To Explore Tab
- Bloomberg Media Signs Distribution Deals With Trade Pubs
- Facebook Will Rank Ad Placements On Audience Network
- Advertisers Spent $5.8 Million On Cyber Monday Search Keyword Groups
- AR Market Projected To Reach $1.3 Trillion, 25% Of Online Commerce By 2035
- SparkPost Capitalizes On Mandrill Exodus, Reports Strong Growth
- This Is What Content Needs To Look Like In The Millennial-driven Chatbot Age
- Consumers Think Additional Game Content Too Expensive
- Walmart Expands Vudu, Free Ad-Supported Movie Service
- Xbox One Gains An Email Application
- OMMA Today - Monday, Oct. 17, 2016
- Facebook, Google Digital Growth Steady
- Yahoo Loses Search Engine Partner, First Since Data Breach Reveal
- Purcell Heads Video For Vox Media
- eBay Collective Launches, Curates Images From Visual Search Engine
- Nielsen's Social Content Ratings Debut
- Teams Mock NFL's Social Media Policy
- Sizmek Launches Ad Builder 2.0
- Quantcast Expands Programmatic Education Offerings With ANA Partnership
- 'The Atlantic' Adds Pay Wall For Ad-Block Users
