The first major test of the economic resilience and potency of digital interactivity comes as media executives budget for 2008. They are mulling ways to financially offset the pullback in consumer and ad spending, strained deal financing and credit, and the shifting business models and values reshaping both traditional and Internet-related companies. It's not clear that the lucrative new devices and platforms of the digital revolution will pass the test.

The first major test of the economic resilience and potency of digital interactivity comes as media executives budget for 2008. They are mulling ways to financially offset the pullback in consumer and ad spending, strained deal financing and credit, and the shifting business models and values reshaping both traditional and Internet-related companies. It's not clear that the lucrative new devices and platforms of the digital revolution will pass the test.