Anyone expecting television advertising--including network upfront spending that could decline more than 15%--to rebound to former levels is in serious denial of the deep-set economic changes underway. Advertising is not going away, but its economics are changing. Networks need new value-creating options.
All video-related media players should be scrutinizing the sustainability of their business models painfully challenged by digital and economic retrenchment. It's time to take stock: You know your business model is in trouble when ...
The explosion of Netflix's unlimited, flat-fee instant home video demonstrates how rapidly a recession can transform a living room TV into a digital hub that threatens big guns like Blockbuster, cable and other pay services. Conventional distributors, it's time to worry.
A jaw-dropping plunge in 2009 revenue and earnings forecasts is prompting television broadcasters to brace for the permanent loss of business to digital and economic change. It's time to get pro-active.
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