Can Yahoo improve advertising sales and create innovative content and services enough to make its new search pact with Microsoft profitable? The jury is still out on whether Yahoo will sell better than it could search.
The tactical maneuvers Jonathan Miller must make to get MySpace on the exploding online gaming map cannot be underestimated. It will require MySpace to make acquisitions or strategic investments, and engage in even more aggressive rebranding.
A stalled TV advertising upfront could lead to a selling arrangement that makes more sense: a perpetual scatter market in which ad time is continually bought and sold as needed.
Finding a formula for making money on Twitter and other social networks would jump-start an economic media recovery. Satisfy the information and functionality users want and need at any given moment, and the revenues will follow.
Broadcast TV stations' best days are behind them unless they can reinvent themselves. Surviving broadcasters will have to create and mine digital wireless connections between local consumers, marketers and content.