To get the digital dollars, media companies must learn to view connectivity through consumers' eyes: It's all about personal relevance.
Comcast's challenge to unlock the value of non-core or declining assets has been thrown into high gear by The Blackstone Group's move to sell its 50% interest in Universal Orlando or flip full ownership of the theme parks and resort to a third party.
The threat of the first NFL lockout since 1987 would be an opportunity for innovative minds to create novel and compelling new pastimes to partially fill the void left by an aborted pro football season.
The introduction of Apple's iPad ignited the vibrant new platform of e-tablets, which promises to reinvent advertising on interactive devices. It will not only siphon ad dollars away from other media, but will work as a catalyst for new spending.