It was a no-brainer for Ross Levinsohn to grab the opportunity to lift Yahoo out of its chronic doldrums and off the interactive sidelines. The man is a builder.
Mobile ad spending is ramping faster than predicted, growing more than six-fold from 2009 to nearly $2.55 billion in 2014. But the changing dynamics driving it will have a more profound impact on marketing and media business models
If you don't have a mobile strategy, you don't have a growth plan. The number of people accessing the Internet from mobile devices will outpace the PC within five years.
The content conundrum would be less of an albatross for all traditional media seeking digital footing if the players reconciled a few basic truths.
To make the most of combined assets, Steve Burke will need to reinvent -- not simply integrate -- portions of NBC Universal and Comcast when the entities merge. He also has a chance to rejuvenate the content and ad businesses.
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