by Diane Mermigas on Jul 30, 4:25 PM
While acknowledging the robust advertising recovery, Wall Street is looking for -- but not finding -- many signs of sustainable long-term growth in national and local broadcast television. This year's 5% rebound in total ad revenues to $155 billion is roughly equivalent to 2000 spending levels -- even though there are more media platforms.
by Diane Mermigas on Jul 23, 4:39 PM
The major disconnect between the explosive adoption of Apple's iPad by consumers and businesses, and the fumbled, reticent response from so many media and advertising players could quickly become a lost cause -- literally.
by Diane Mermigas on Jul 16, 4:37 PM
There's more to the new Google and Omnicom Group alliance than meets the eye. This formal collaboration in will have significant consumer privacy, mobile and social media implications -- areas in which both companies have seemed intent to push the envelope.
by Diane Mermigas on Jul 9, 4:24 PM
Media moguls at Allen & Co.'s annual summit appear chronically stumped about how to radically transform or purge their legacy assets, while effectively integrating new digital businesses.
by Diane Mermigas on Jul 2, 5:18 PM
Apple, Hulu and Google are intensifying the race for a share of the $65 billion in broadcast TV advertising gradually shifting to online and mobile. Duccess depends on grasping consumers' changing digital behaviors; so far, they've missed the mark.
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