Real-Time Daily Editions for September 2014
- Real-Time Daily - Tuesday, Sept. 30, 2014
- Video Dominates Talk At AOL's Programmatic Upfront
- AOL Launches A Data Management Platform, Unveils TV Ad Targeting Tech
- Magna's Programmatic Forecast Defines Digital Ad Opportunity
- Havas Claims New 'Meta DSP' Is World's First, Calls It A 'Programmatic Pure Player'
- Why Every Ad Can't Be Data-Driven
- Sonobi Unveils 'Reactive Segmenting,' Enables Demand-Side To Deal Direct With Supply-Side
- Hyperbabble Of The Day
- DigitasLBi Taps Rubicon For Programmatic Buying
- '(Programmatic) Advertising Week'
- The Ad Sentiment Index
- Setty Joins Sociomantic As Commercial Director
- Undertone Launches Ad Tech Platform
- Tremor Video Adds 7 Demand Side Partners
- Altitude Digital Names 2 To Exec Team, Appoints 3 Directors
- BloomReach Develops Predictive Content Analysis, Expands Into United Kingdom
- Most CMOs Do Not Know They Are Using Programmatic
- Real-Time Daily - Monday, Sept. 29, 2014
- Programmatic Beating Its Already Lofty Spend Estimates
- Magna: Programmatic Now Nearly Half Of All Digital Buys, RTB Will Dominate The Mix
- Eric Schmidt-Backed Datorama Wants To Make Madison Avenue More Agile, Less Tied Up In Infrastructure
- Publicis Groupe, AOL Expand Ad Partnership To Include Programmatic Video And Linear TV
- NBCUx Extends Programmatic Digital Ad Sales Tech
- Google Intros Ad Formats, Tools Automating Cross-Screen Mobile Display Advertising
- The Ad Sentiment Index
- Setting The Industry's Sights On Viewability
- The Audience Day Part
- The Problem With Digital Media: It's Cheap
- Real-Time Daily - Friday, Sept. 26, 2014
- The Ad Sentiment Index
- Attribution For RTB Marketers: Why Should I Care?
- Native Ad Company Vibrant Enters Programmatic Space
- Revenge Of The Ad Blockers
- VivaKi Launches 'Quality Index' To Tune Up Programmatic Inventory
- Premium Ad Video Racing To Programmatic
- Turn Strikes 2 Partnerships; Exchange Lab Launches Platform Modeled After Wall Street
- Agencies Can Improve Client Spend To Counter 'In-House' Trend
- Integral Launches Tool To Measure Impact Of Viewability Rates
- Kinetic Shakes Up Global Organization: Splits Europe In Thirds, Names Payne CEO Of World Markets
- Clearstream Acquires EngageHD, Appoints Bennett As CTO
- Okay, So I'm No Programmatic Genius, How About You?
- Real-Time Daily - Thursday, Sept. 25, 2014
- Here's The Ad Sentiment Index, What's Yours?
- The Ad Sentiment Index
- Attribution For RTB Marketers: Why Should I Care?
- AOL Canada Goes Full Programmatic
- Premium Ad Video Racing To Programmatic
- Wenner Media Taps iSocket For 'Programmatic Direct' Tech
- Will The 'In-House' Trend Last?
- Turn Strikes 2 Partnerships; Exchange Lab Launches Platform Modeled After Wall Street
- First PeopleFront Puts People, Not Demos, In Front Of Ad Execs
- Real-Time Daily - Wednesday, Sept. 24, 2014
- Political Programmatic
- Beachfront Launches Programmatic Platform For Mobile In-App Video
- The Programmatic Obesity Problem
- Millennial To Buy Nexage For $108M, Bolsters Programmatic
- Size DOES Matter -- We Like BIG Trends
- ExtendTV Extends Programmatic Video To Local Advertisers
- Putting Context In Context
- TBR Initiates Ad Tech Coverage, Taps Ulinski To Lead Charge
- Facebook 'Likes' Really Could Be As Worthless As You Were Fearing, MIT Scientists Reveal
- SocialFlow Updates Publisher Platform, Emphasizes 'Real-Time' Aspect Of Social
- Winning With 'Viewing Moment' Targeting
- Facebook Readies Ad Network Built On Atlas
- Real-Time Daily - Tuesday, Sept. 23, 2014
- Millennial Acquires Nexage: What's Next For The 2 Exchanges?
- Varick Aims To Use Viewability Measurement In All Campaigns, Partners With Integral
- Why Consumer Life Stages Matter to Marketers
- MediaLink 'Demonstrates Focus' On Programmatic, Hires Former Omnicom Exec Spiegel
- Will Native Advertising Kill Blogging's Young Dream?
- Retargeting Derailed By Faulty Attribution, Viewability, Click Fraud
- Can We Still Tawk? Joan Rivers Endorses iPhone 6...From Beyond
- Ubimo Expands Into US With New York Office
- CMOs Just Aren't That Social -- And Who Cares?
- Yieldex Integrates With AppNexus For Publisher Analytics
- Correction: AT&T AdWorks/comScore Data Only For Post-Buy Evaluation, Not Targeting
- Updated: Now TV Campaigns Can Be Measured Based On Clicks, Or Mortar
- Real-Time Daily - Monday, Sept. 22, 2014
- We're No Longer Waiting To See Ad Tech's Impact
- WPP Divests Ad Servers, Invests In AppNexus: Will Focus On Data And Software
- Real-Time Automation, In-App Tracking Comes To Affiliate Marketing
- Brand-Agency Relationships Headline Topics From AdExchanger's Programmatic I/O
- Martin Sorrell Thinks The Shift Of Programmatic Buying From Agency To Client Is A Short-Term Trend
- DoubleClick, Zedo Found Serving Malware: Last.fm, Other Publishers Infected
- Programmatic Video '2 To 3 Years Behind' Display
- Triggit Taps TripleLift Exchange For 'Native Retargeting'
- Updated: Now TV Campaigns Can Be Measured Based On Clicks, Or Mortar
- Digital Fueling Global Ad Expansion, Traditional Media Continue To Erode
- Shopzilla Rebrands, Takes Connexity As Corporate Name
- WPP's Sorrell Says In-House Programmatic Buying A 'Temporary Phenomenon'
- Real-Time Daily - Friday, Sept. 19, 2014
- Quitting Cold Traffic In RTB's 'Wild West'
- Nexage Sees Mobile Programmatic Spend Increase 227% YoY
- GumGum, Xaxis Partner For Programmatic Trading Of In-Image Ads
- Programmatic Concerns Are Real -- So Too Is The Virtuous Circle It Creates For Customer Data
- PubMatic Names Bergman VP Of Customer Success
- Programmatic Essential For Mondelez in 'Data Arms Race'
- The New Currencies For 21st Century Media
- Simmons Loses MRC Accreditation, 'Declines' Cited
- Royal Philips Says It Is Time To Change The Light Bulb
- Are You Afraid Technology Will Make You Obsolete? You're Not Alone
- Real-Time Daily - Thursday, Sept. 18, 2014
- Twitter Focused On Audience-Targeting, Better Creative
- Native Exchange Sharethrough Acquires UK-Based Content Platform VAN
- Programmatic Brand Advertising: Measurement's Perfect Storm
- Targeted Victory Partners With Lotame For Cross-Device Audience Targeting
- AudienceScience Opens New Office In India
- Adaptive Media Launches Video Ad Management Platform
- Dentsu's iProspect Grabs Covario, Looks To Strengthen Search
- Attention: Nothing Else Matters
- More Travel Booking Going Mobile
- Real-Time Daily - Wednesday, Sept. 17, 2014
- Real-Time With New Chango CRO Lorizio On Branding Via Programmatic
- CPG Brands Adopting Programmatic, Now Second Behind Retail
- Technology And The Media Planner
- TV Still Dominates, But Most Political Agencies Will Use Programmatic With 2014 Midterms On Horizon
- From Search To Programmatic: In-House Programmatic Capabilities Will Start With Paid-Search Teams
- IAB Unveils Anti-Fraud Effort, Forms Working Group
- Agencies Paying The Price For Programmatic Shortsightedness
- Videology To Near $300M Revenue In 2014
- IAB's Anti-Fraud Principles Call Out Adware, 'Incentivized' Browsing
- Kenshoo Buys Adquant To Boost Social, Mobile Ad Tools
- The Psychological Makeup of Women You Target With Search Ads, Organic Listings
- Google Reports Government Data Requests Rising
- How Brands Should Measure In Programmatic
