Real-Time Daily Editions for September 2014
Real-Time Daily - Tuesday, Sept. 30, 2014
Video Dominates Talk At AOL's Programmatic Upfront
AOL Launches A Data Management Platform, Unveils TV Ad Targeting Tech
Magna's Programmatic Forecast Defines Digital Ad Opportunity
Havas Claims New 'Meta DSP' Is World's First, Calls It A 'Programmatic Pure Player'
Why Every Ad Can't Be Data-Driven
Sonobi Unveils 'Reactive Segmenting,' Enables Demand-Side To Deal Direct With Supply-Side
Hyperbabble Of The Day
DigitasLBi Taps Rubicon For Programmatic Buying
'(Programmatic) Advertising Week'
The Ad Sentiment Index
Setty Joins Sociomantic As Commercial Director
Undertone Launches Ad Tech Platform
Tremor Video Adds 7 Demand Side Partners
Altitude Digital Names 2 To Exec Team, Appoints 3 Directors
BloomReach Develops Predictive Content Analysis, Expands Into United Kingdom
Most CMOs Do Not Know They Are Using Programmatic
Real-Time Daily - Monday, Sept. 29, 2014
Programmatic Beating Its Already Lofty Spend Estimates
Magna: Programmatic Now Nearly Half Of All Digital Buys, RTB Will Dominate The Mix
Eric Schmidt-Backed Datorama Wants To Make Madison Avenue More Agile, Less Tied Up In Infrastructure
Publicis Groupe, AOL Expand Ad Partnership To Include Programmatic Video And Linear TV
NBCUx Extends Programmatic Digital Ad Sales Tech
Google Intros Ad Formats, Tools Automating Cross-Screen Mobile Display Advertising
The Ad Sentiment Index
Setting The Industry's Sights On Viewability
The Audience Day Part
The Problem With Digital Media: It's Cheap
Real-Time Daily - Friday, Sept. 26, 2014
The Ad Sentiment Index
Attribution For RTB Marketers: Why Should I Care?
Native Ad Company Vibrant Enters Programmatic Space
Revenge Of The Ad Blockers
VivaKi Launches 'Quality Index' To Tune Up Programmatic Inventory
Premium Ad Video Racing To Programmatic
Turn Strikes 2 Partnerships; Exchange Lab Launches Platform Modeled After Wall Street
Agencies Can Improve Client Spend To Counter 'In-House' Trend
Integral Launches Tool To Measure Impact Of Viewability Rates
Kinetic Shakes Up Global Organization: Splits Europe In Thirds, Names Payne CEO Of World Markets
Clearstream Acquires EngageHD, Appoints Bennett As CTO
Okay, So I'm No Programmatic Genius, How About You?
Real-Time Daily - Thursday, Sept. 25, 2014
Here's The Ad Sentiment Index, What's Yours?
The Ad Sentiment Index
Attribution For RTB Marketers: Why Should I Care?
AOL Canada Goes Full Programmatic
Premium Ad Video Racing To Programmatic
Wenner Media Taps iSocket For 'Programmatic Direct' Tech
Will The 'In-House' Trend Last?
Turn Strikes 2 Partnerships; Exchange Lab Launches Platform Modeled After Wall Street
First PeopleFront Puts People, Not Demos, In Front Of Ad Execs
Real-Time Daily - Wednesday, Sept. 24, 2014
Political Programmatic
Beachfront Launches Programmatic Platform For Mobile In-App Video
The Programmatic Obesity Problem
Millennial To Buy Nexage For $108M, Bolsters Programmatic
Size DOES Matter -- We Like BIG Trends
ExtendTV Extends Programmatic Video To Local Advertisers
Putting Context In Context
TBR Initiates Ad Tech Coverage, Taps Ulinski To Lead Charge
Facebook 'Likes' Really Could Be As Worthless As You Were Fearing, MIT Scientists Reveal
SocialFlow Updates Publisher Platform, Emphasizes 'Real-Time' Aspect Of Social
Winning With 'Viewing Moment' Targeting
Facebook Readies Ad Network Built On Atlas
Real-Time Daily - Tuesday, Sept. 23, 2014
Millennial Acquires Nexage: What's Next For The 2 Exchanges?
Varick Aims To Use Viewability Measurement In All Campaigns, Partners With Integral
Why Consumer Life Stages Matter to Marketers
MediaLink 'Demonstrates Focus' On Programmatic, Hires Former Omnicom Exec Spiegel
Will Native Advertising Kill Blogging's Young Dream?
Retargeting Derailed By Faulty Attribution, Viewability, Click Fraud
Can We Still Tawk? Joan Rivers Endorses iPhone 6...From Beyond
Ubimo Expands Into US With New York Office
CMOs Just Aren't That Social -- And Who Cares?
Yieldex Integrates With AppNexus For Publisher Analytics
Correction: AT&T AdWorks/comScore Data Only For Post-Buy Evaluation, Not Targeting
Updated: Now TV Campaigns Can Be Measured Based On Clicks, Or Mortar
Real-Time Daily - Monday, Sept. 22, 2014
We're No Longer Waiting To See Ad Tech's Impact
WPP Divests Ad Servers, Invests In AppNexus: Will Focus On Data And Software
Real-Time Automation, In-App Tracking Comes To Affiliate Marketing
Brand-Agency Relationships Headline Topics From AdExchanger's Programmatic I/O
Martin Sorrell Thinks The Shift Of Programmatic Buying From Agency To Client Is A Short-Term Trend
DoubleClick, Zedo Found Serving Malware:, Other Publishers Infected
Programmatic Video '2 To 3 Years Behind' Display
Triggit Taps TripleLift Exchange For 'Native Retargeting'
Updated: Now TV Campaigns Can Be Measured Based On Clicks, Or Mortar
Digital Fueling Global Ad Expansion, Traditional Media Continue To Erode
Shopzilla Rebrands, Takes Connexity As Corporate Name
WPP's Sorrell Says In-House Programmatic Buying A 'Temporary Phenomenon'
Real-Time Daily - Friday, Sept. 19, 2014
Quitting Cold Traffic In RTB's 'Wild West'
Nexage Sees Mobile Programmatic Spend Increase 227% YoY
GumGum, Xaxis Partner For Programmatic Trading Of In-Image Ads
Programmatic Concerns Are Real -- So Too Is The Virtuous Circle It Creates For Customer Data
PubMatic Names Bergman VP Of Customer Success
Programmatic Essential For Mondelez in 'Data Arms Race'
The New Currencies For 21st Century Media
Simmons Loses MRC Accreditation, 'Declines' Cited
Royal Philips Says It Is Time To Change The Light Bulb
Are You Afraid Technology Will Make You Obsolete? You're Not Alone
Real-Time Daily - Thursday, Sept. 18, 2014
Twitter Focused On Audience-Targeting, Better Creative
Native Exchange Sharethrough Acquires UK-Based Content Platform VAN
Programmatic Brand Advertising: Measurement's Perfect Storm
Targeted Victory Partners With Lotame For Cross-Device Audience Targeting
AudienceScience Opens New Office In India
Adaptive Media Launches Video Ad Management Platform
Dentsu's iProspect Grabs Covario, Looks To Strengthen Search
Attention: Nothing Else Matters
More Travel Booking Going Mobile
Real-Time Daily - Wednesday, Sept. 17, 2014
Real-Time With New Chango CRO Lorizio On Branding Via Programmatic
CPG Brands Adopting Programmatic, Now Second Behind Retail
Technology And The Media Planner
TV Still Dominates, But Most Political Agencies Will Use Programmatic With 2014 Midterms On Horizon
From Search To Programmatic: In-House Programmatic Capabilities Will Start With Paid-Search Teams
IAB Unveils Anti-Fraud Effort, Forms Working Group
Agencies Paying The Price For Programmatic Shortsightedness
Videology To Near $300M Revenue In 2014
IAB's Anti-Fraud Principles Call Out Adware, 'Incentivized' Browsing
Kenshoo Buys Adquant To Boost Social, Mobile Ad Tools
The Psychological Makeup of Women You Target With Search Ads, Organic Listings
Google Reports Government Data Requests Rising
How Brands Should Measure In Programmatic
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