Real-Time Daily Editions for April 2017
- Real-Time Daily - Friday, April 28, 2017
- Will Brands Restore Spending On YouTube But At Lower Levels?
- Google Parent Alphabet Hits $21B In Q1 With Little Impact From YouTube Snafu
- Ad-Tech Product And Partnership News: Week Of April 24
- Microsoft Q3 Earnings Beat Expectations, Boosted By Cloud Services
- What Advertisers Should Take Away From Google Parent Alphabet's Earnings
- Jivox Names Execs In Engineering, Customer Innovation
- Mobile-First Is No Longer A Term, It's An Ad Spend Fact
- FTC's Ohlhausen Praises Plan To Reverse Net Neutrality Rules
- Study: Gap Found Between Customer Expectations And Reality
- P&G Unveils Strategy To Reduce Cost With Longer-Lasting Campaigns
- Real-Time Daily - Thursday, April 27, 2017
- ComScore Makes Viewablity Data Free For All
- AppNexus Launches Multimedia Auction Technology, Video Ad Format
- The Connected Garden: Cleaning Up Our Digital Ad Mess
- NLogic Announces First Clients Of Lens For Radio Ad Product
- More Than Half Of All Digital Ad Spending Is Mobile
- Programmatic TV Will Evolve More Slowly, Requires Testing
- Google Fiber Readies Louisville Rollout
- The Golden Age Of Retargeting?
- Broadband Providers Cheer Proposed Net Neutrality Reversal
- Real-Time Daily - Wednesday, April 26, 2017
- Understanding Return On Ad Spend Is Key To Attribution
- Study Finds Most Marketers Don't Consider Data Their Responsibility
- Viewers Pay More Attention To Connected TV Ads, Study Finds
- AT&T's AdWorks Unveils Media Lab, Touts Cross-Screen Addressable Advertising
- comScore Antes 'Table Stakes,' Provides Viewability Data Free
- IPG Mediabrands' Ansible Partners with Celtra On Mobile Creative
- Facebook Gears Up To Fight Fake News
- HuffPost Pares Ad Tech Vendors, Dives Into New Ad Formats
- AdRoll And Marketo Partner For Account-Based Marketing
- Facebook Takes On Fake News
- FCC Chair To Unveil Plan For Net Neutrality Rollback
- Real-Time Daily - Tuesday, April 25, 2017
- Brand Safety Begins And Ends With Advertisers
- How IAMS Developed Programmatic Strategy To Market Pet Products
- Google: TV Inventory On DBM Provides Data-Driven Approach To Planning, Buying
- LinkedIn Launches Tools For Audience Targeting
- Protect Your Biggest Investment: Customer Data
- Twitter's Really Excited About New In-Stream Video Ads
- Can Google Answer TV Advertisers' Real Needs?
- Mondelez: Two Marketing Execs Hired as CMO Dana Anderson Exits
- Real-Time Daily - Monday, April 24, 2017
- Embracing A More Open Approach Is Critical To Fostering Brand Safety
- Google Makes TV Ad Inventory Available To Buy In DoubleClick Bid Manager
- Eyeota, Dun & Bradstreet Partner To Serve B2B Audience Segments
- FTC Finalizes Privacy Settlement With Turn
- Big Digital Publishers Pass On NewFronts This Year
- Advanced TV Priorities: Workflow Solutions, Mentality Shift
- Advice On Cross-Device: Email, Attribution And The DMA's New RFI
- How Google Cashes In On The Space Below The Search Bar
- Facebook Takes Fake News 'Very Seriously'
- Real-Time Daily - Friday, April 21, 2017
- Blocking Poor Web Ad Experiences: What's In It For Google?
- IAB Makes TAG Registration Mandatory For Members
- Performance Is New Programmatic In TV Advertising
- Ad-Tech Product And Partner News: Week Of April 17
- Why Media Companies Are Pulling Back On The NewFronts
- Social Users Turn Away From 'Interruptive' Ads
- Marketers Losing Millions From Slow-Loading Web Site Pages
- Oracle's Aggressive Move Into TV Based On Data Targeting History
- Top 4 Marketing AI Startups
- EU Takes Note Of Google Ad Blocker
- Will Advertisers Return To Fox With O'Reilly's Exit?
- Real-Time Daily - Thursday, April 20, 2017
- Automated Media Buying Isn't Going Anywhere Despite Potential For Fraud
- SITO Mobile Enhances Attribution Solution For Cross-Platform
- The Weather Company Partners With LiveRamp To Combine Real-Time Data
- Merging Digital, TV Ad Tech: Q&A With TiVo's Joan FitzGerald
- Is Programmatic Causing A NewFronts Rethink?
- Digital Ads Going Self-Serve?
- Nielsen Takes Firmer Hold On Digital, Cites Google Partnership
- Google Plans Ad-Blocking Feature In Chrome Browser
- Digital Video Is UK's 'Rising Star,' eMarketer Claims
- Real-Time Daily - Wednesday, April 19, 2017
- Netflix Will Spend $1B In Acquisition Marketing, With A Good Bit On Programmatic
- Oracle Will Acquire Moat, Ups Targeting Options
- WideOrbit Partners With Dentsu Aegis To Extend Programmatic Direct TV Capabilities
- Study: Nearly Half Of All TV Buying Will Be Programmatic Within 3 To 5 Years
- Kargo Appoints Ed Carey To Lead U.S. Sales Team
- Yahoo Search Revs Jump, Display Dips, As Co. Approaches Verizon Takeover
- Where Are The New Linear TV Ad Categories?
- Is Fake News Done?
- Real-Time Daily - Tuesday, April 18, 2017
- How Can Marketers Avoid The Messy Supply Chain?
- Forecast: Nearly 80% Of U.S. Display Spending Will Be Programmatic
- Programmatic Native Advertising Drives In-Store Traffic More Efficiently Than Display
- Amid Uproar, Facebook Promises Faster Response
- The Importance Of Context In Reporting Ad Fraud
- Sling TV Touts Success After Programmatic Integration
- Pandora Launches Brand Campaign, Makes Premium Available To All
- BrandTech Helps Put Brands First on Digital Platforms
- Real-Time Daily - Monday, April 17, 2017
- Programmatic Hasn't Lived Up To Its Promise, Yet
- How To Keep Brands Safe In An Online World
- The Future Of Ad Blocking
- Form Follows Function: The DMA's New Cross-Device RFI
- Facebook's Instant Articles Fails To Live Up To Its Promise
- Facebook Cracks Down On Fake Profiles
- Marketers Need Cohesion In Understanding Customer Journey
