Real-Time Daily Editions for April 2017
Real-Time Daily - Friday, April 28, 2017
Will Brands Restore Spending On YouTube But At Lower Levels?
Google Parent Alphabet Hits $21B In Q1 With Little Impact From YouTube Snafu
Ad-Tech Product And Partnership News: Week Of April 24
Microsoft Q3 Earnings Beat Expectations, Boosted By Cloud Services
What Advertisers Should Take Away From Google Parent Alphabet's Earnings
Jivox Names Execs In Engineering, Customer Innovation
Mobile-First Is No Longer A Term, It's An Ad Spend Fact
FTC's Ohlhausen Praises Plan To Reverse Net Neutrality Rules
Study: Gap Found Between Customer Expectations And Reality
P&G Unveils Strategy To Reduce Cost With Longer-Lasting Campaigns
Real-Time Daily - Thursday, April 27, 2017
ComScore Makes Viewablity Data Free For All
AppNexus Launches Multimedia Auction Technology, Video Ad Format
The Connected Garden: Cleaning Up Our Digital Ad Mess
NLogic Announces First Clients Of Lens For Radio Ad Product
More Than Half Of All Digital Ad Spending Is Mobile
Programmatic TV Will Evolve More Slowly, Requires Testing
Google Fiber Readies Louisville Rollout
The Golden Age Of Retargeting?
Broadband Providers Cheer Proposed Net Neutrality Reversal
Real-Time Daily - Wednesday, April 26, 2017
Understanding Return On Ad Spend Is Key To Attribution
Study Finds Most Marketers Don't Consider Data Their Responsibility
Viewers Pay More Attention To Connected TV Ads, Study Finds
AT&T's AdWorks Unveils Media Lab, Touts Cross-Screen Addressable Advertising
comScore Antes 'Table Stakes,' Provides Viewability Data Free
IPG Mediabrands' Ansible Partners with Celtra On Mobile Creative
Facebook Gears Up To Fight Fake News
HuffPost Pares Ad Tech Vendors, Dives Into New Ad Formats
AdRoll And Marketo Partner For Account-Based Marketing
Facebook Takes On Fake News
FCC Chair To Unveil Plan For Net Neutrality Rollback
Real-Time Daily - Tuesday, April 25, 2017
Brand Safety Begins And Ends With Advertisers
How IAMS Developed Programmatic Strategy To Market Pet Products
Google: TV Inventory On DBM Provides Data-Driven Approach To Planning, Buying
LinkedIn Launches Tools For Audience Targeting
Protect Your Biggest Investment: Customer Data
Twitter's Really Excited About New In-Stream Video Ads
Can Google Answer TV Advertisers' Real Needs?
Mondelez: Two Marketing Execs Hired as CMO Dana Anderson Exits
Real-Time Daily - Monday, April 24, 2017
Embracing A More Open Approach Is Critical To Fostering Brand Safety
Google Makes TV Ad Inventory Available To Buy In DoubleClick Bid Manager
Eyeota, Dun & Bradstreet Partner To Serve B2B Audience Segments
FTC Finalizes Privacy Settlement With Turn
Big Digital Publishers Pass On NewFronts This Year
Advanced TV Priorities: Workflow Solutions, Mentality Shift
Advice On Cross-Device: Email, Attribution And The DMA's New RFI
How Google Cashes In On The Space Below The Search Bar
Facebook Takes Fake News 'Very Seriously'
Real-Time Daily - Friday, April 21, 2017
Blocking Poor Web Ad Experiences: What's In It For Google?
IAB Makes TAG Registration Mandatory For Members
Performance Is New Programmatic In TV Advertising
Ad-Tech Product And Partner News: Week Of April 17
Why Media Companies Are Pulling Back On The NewFronts
Social Users Turn Away From 'Interruptive' Ads
Marketers Losing Millions From Slow-Loading Web Site Pages
Oracle's Aggressive Move Into TV Based On Data Targeting History
Top 4 Marketing AI Startups
EU Takes Note Of Google Ad Blocker
Will Advertisers Return To Fox With O'Reilly's Exit?
Real-Time Daily - Thursday, April 20, 2017
Automated Media Buying Isn't Going Anywhere Despite Potential For Fraud
SITO Mobile Enhances Attribution Solution For Cross-Platform
The Weather Company Partners With LiveRamp To Combine Real-Time Data
Merging Digital, TV Ad Tech: Q&A With TiVo's Joan FitzGerald
Is Programmatic Causing A NewFronts Rethink?
Digital Ads Going Self-Serve?
Nielsen Takes Firmer Hold On Digital, Cites Google Partnership
Google Plans Ad-Blocking Feature In Chrome Browser
Digital Video Is UK's 'Rising Star,' eMarketer Claims
Real-Time Daily - Wednesday, April 19, 2017
Netflix Will Spend $1B In Acquisition Marketing, With A Good Bit On Programmatic
Oracle Will Acquire Moat, Ups Targeting Options
WideOrbit Partners With Dentsu Aegis To Extend Programmatic Direct TV Capabilities
Study: Nearly Half Of All TV Buying Will Be Programmatic Within 3 To 5 Years
Kargo Appoints Ed Carey To Lead U.S. Sales Team
Yahoo Search Revs Jump, Display Dips, As Co. Approaches Verizon Takeover
Where Are The New Linear TV Ad Categories?
Is Fake News Done?
Real-Time Daily - Tuesday, April 18, 2017
How Can Marketers Avoid The Messy Supply Chain?
Forecast: Nearly 80% Of U.S. Display Spending Will Be Programmatic
Programmatic Native Advertising Drives In-Store Traffic More Efficiently Than Display
Amid Uproar, Facebook Promises Faster Response
The Importance Of Context In Reporting Ad Fraud
Sling TV Touts Success After Programmatic Integration
Pandora Launches Brand Campaign, Makes Premium Available To All
BrandTech Helps Put Brands First on Digital Platforms
Real-Time Daily - Monday, April 17, 2017
Programmatic Hasn't Lived Up To Its Promise, Yet
How To Keep Brands Safe In An Online World
The Future Of Ad Blocking
Form Follows Function: The DMA's New Cross-Device RFI
Facebook's Instant Articles Fails To Live Up To Its Promise
Facebook Cracks Down On Fake Profiles
Marketers Need Cohesion In Understanding Customer Journey
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