RTBlog
Ad-tech providers and agency partners should embrace a more open approach with respect to brand safety, says Tim Mahlman, president of AOL Platforms. The "walled garden" approach doesn't foster the … Read the whole story
As more marketers look to reach their audiences across screens and devices, Google said it's making traditional TV advertising inventory available to buy in … Read the whole story
Dun & Bradstreet is offering Eyeota clients 350 of its own audience segments, particularly focused on B2B verticals like finance, insurance, telecommunications and technology. Read the whole story
The FTC has finalized a settlement with ad company Turn over allegations that it used "supercookies" to track Verizon users. Read the whole story
Warner Bros. Digital Networks, which acquired Machinima last fall, made it known today that it will not participate in the NewFronts this year, joining … Read the whole story
- COMMENTARY
Amid the progress toward wider adoption of audience-based buying, some crucial pieces of the puzzle have yet to fall into place. Read the whole story
- COMMENTARY
Brands and vendors had a problem: Nobody knew what anyone else was talking about when it came to cross-device attribution. The DMA's new RFI … Read the whole story
