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More Than Half Of All Digital Ad Spending Is Mobile

The Interactive Advertising Bureau (IAB) said that mobile advertising represented more than half of all digital ad spending in the U.S. in 2016. The IAB and PwC reported that mobile ad spending accounted for 51% of $72.5 billion in total digital ad spending in the U.S. last year. Mobile advertising increased 77% to $36.6 billion last year, while digital ad spending overall rose 22% in the U.S. from the prior year. Where video advertising is concerned, spending rose 53% to $9.1 billion, while mobile video spending increased by 145% year-over-year to nearly $4.2 billion, the IAB reported.

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