Search & Performance Marketing Daily Editions for May 2022
Search & Performance Marketing Daily - Monday, May 16, 2022
Why Marketers Are Misinformed About What Consumers Want
Vimeo Changes How Videos Are Optimized For Google Search
YouTube Releases Data -- Story Makes The Content
Ocean Spray Focuses Data, Message On Cranberry Health Benefits In Latest Campaign
Yahoo Exclusively Supports Rollout Of Marriott Media Network To Help Brands Reach Travelers
Dstillery Introduces Cookieless Alternative
Viewability Of Digital Ads Rises As Tracking Improves
Opendoor Aims To Disrupt Real Estate Market
Global CTV Fraud Climbs 70%
Marketing Is A System
Search & Performance Marketing Daily - Friday, May 13, 2022
Google Takes Another Look At Smart Glasses, Focuses On Translation
Simpli.fi Improves Connection Between Search Data And Connected TV
Microsoft Bing Stops Accepting Anonymous Sitemap Submissions
A Third Of Apps Last Updated 2+ Years Ago Have Been 'Abandoned'
Kitchen Remodeling SEO Starts Offering Classes To Remodelers
Social Media And The Butterfly Effect
LEGOLAND Builds a Bridge To Cognitive Diversity
How To Keep Pace With Inflation's Major Impact On U.S. Hispanics
Search & Performance Marketing Daily - Thursday, May 12, 2022
Google New Ranking Signal To Support Skin Tones In Image Search
Tripadvisor Rebrands, Relaunches Self-Serve Ad Platform As Consumers Rethink Travel Plans
Peloton Spends On YouTube, Facebook, Surpasses National TV Networks As Top Media Outlets
Why Mobile Advertising Is Becoming More Like TV's
Global CTV Advertising Impressions Now Outpace Mobile
Brands Get Pulled Into Politics
What Facebook's Move To Meta Reveals About Rebranding
Homegrown Content: Local Firms Are Publishing More And Boosting Their Spend
Prepare For Web 3.0: Q&A With SCS' Sean MacPhedran
Google Fails To Enforce Ban On Spyware Ads, Per Report
Search & Performance Marketing Daily - Wednesday, May 11, 2022
DuckDuckGo Adds Feature To Block Google Topics And Fledge
Google To Give Users Control Of Ad Content They See Across Its Properties
Google Multisearch To Gain Near Me, Scene Exploration Support
Match Serves Google With Temporary Restraining Order
TikTok Forges Partnership With Foursquare For In-Store Visit Data
NAI Raises Concerns About 'Dark Patterns,' Issues Best Practices Guide
New Study Reveals Best Ad Practices On Snapchat
New Attribution Platform Offered By Media Culture
mParticle Unveils Tools Designed To Help Brands Build Customer Journeys
UScellular Taps Harmelin For Brand Media, Ovative For Performance
The Benefits Of Authenticity
Search & Performance Marketing Daily - Tuesday, May 10, 2022
Search Offsets 'Low Stock' And 'Out Of Stock' Ecommerce Messages, Study Shows
Match Group Sues Google For Allegations Including Anticompetitive App Store Behavior
NP Digital COO Talks About Explosive Growth, Agency Hires 125 In 3 Months
NBCU Embraces 'That Metaverse Thing,' Touts It As A Commercial Innovation
Hugs And Kisses: Buyers Now More Trusting Of Brands, Salesforce Reports
Gaming Needs To Close The Ad Experience Gap (But First Developers Need To Honor It)
Apple Restructuring To Double Down On Services, Advertising
God Save The Queen, She Ain't No Algorithm
It's Time To Come Full Circle: Re-Commerce And The Circular Economy
Driving Privacy-Centered Growth
Cross-Device Updates Top Possible Android Changes
Search & Performance Marketing Daily - Monday, May 9, 2022
Google Still Serves More Than Half Of UK Shopping Ads
Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds
Google Responsive Display Ads Go Vertical Automatically
Vibrant Media Develops Custom Contextual Targeting Technique Using Search Data
Podcast Ad Spending To Rise 47% To $2.1B This Year
Pesky Ads: Consumers Will Pay To Avoid Targeted Advertising In Social
TikTok And The Growth Of Unfiltered UGC
The 4 Types Of Everyday Influencers That Consumers Trust
4A's Call For Transparency In Measurement Currency Methodologies
CMOs' Average Tenure Drops To Lowest In Decade
Search & Performance Marketing Daily - Friday, May 6, 2022
Apple, Google, Microsoft Join Forces To Support Passwordless Logins
Pinterest Testing TV Studio App, Clues Indicate Global Expansion
LinkedIn To Show Less Low-Quality Content, Polls Used As Bait In Feed
ANA, 4As, CIMM Probe Industry Transition To 'Multi-Currency' Marketplace
Havas Media Group Becomes First Global Media Network To Offer Ethical Certification
The 5 Things That Will Save LinkedIn From Social Ruin
Build Or Buy: Examples Of 2 B2B Growth Strategies
Brands, Get Ready To Meet Your Consumers In The Metaverse
The Case Against Personalization
Search & Performance Marketing Daily - Thursday, May 5, 2022
Automation Adoption For Google Ads Higher Than Many Marketers Realize, Study Finds
Nextdoor Influencers: 71% Of Users Have Shared A Business Recommendation
DISQO Acquires Feedback Loop, Accelerates Understanding Of Customer Experience
KERV Interactive Sees A New Way To Trade Media
'We're Having Triplets!' -- And Other Reasons To Check Out Apartments.Com
TikTok Outperforms Facebook, Twitter in Advertiser Interest, Web Traffic, Study Shows
'Effective' CPMs Climb As Prime-Time Ad Spending Declines
Time To Rethink Ad Industry Compliance Programs
Search & Performance Marketing Daily - Wednesday, May 4, 2022
Mother's Day Performance Lifts All Boats, Including CPCs, Conversion Rates
Google Blocked 3.4B Ads, Suspended 5.6M Accounts In 2021
Google Analyzes NBA-Related Searches For Marketers
TikTok Unveils Contextual Ad Placement Option, Guarantees They Will Be Among Top 4% Of All Videos
Roku To Serve Up Ad Data Via Microsoft, Shoppable Ads, New Ad Integration Opp
A Move Back -- Or Forward? Trad Ad Spend Forecast To Increase
OAAA Forms 'Brand Council,' Will Advise, Shape, Beta Test Emerging Out-of-Home Media
How Can Brands Respond To Political And Social Issues Responsibly?
Search & Performance Marketing Daily - Tuesday, May 3, 2022
Overlay Ads On CTV Increase Search Intent, Study Finds
Amazon Introduces Virtual Product Placement, Plugs 'Freevee' At NewFronts
Microsoft Edge Surpasses Apple Safari As World's Second-Most Popular Browser On Desktops
Lotame Sees 25% Jump In Global High-Quality Data Investments
Ad Execs: CTV Biggest Beneficiary From Cookie/Mobile ID Fallout
Digital Advertising Alliance To Certify Providers Of Addressable Identifiers
Vizio Bows Advertising Analytics Platform
NBCU Starts New Streaming Advertising Innovations For Peacock
On Eve Of Twitter's NewFront, Coalition Calls On Advertisers To Back Musk Pledge
The Brand Illusion: Senior Marketers See No Differences In Customer Value
Surprise! All Brands Are Now Health And Wellness Brands
T-Mobile Now Says It Doesn't Target Subscribers Based On Web Browsing
How Marketers Should Navigate Privacy Shifts
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