The Out-of-Home Advertising Association of America (OAAA) this morning announced a new “Brand Council” comprised of consumer marketing executives and said the goal of the council is to help “advise and shape the future” of the medium by collaborating with suppliers on issues and developing trends influencing the use of out-of-home media.
The association described the council’s process as a series of “closed-door sessions to facilitate candidate dialogues,” as well as projects including “exclusive access to beta testing on” new and emerging out-of-home media platforms.
The nine charter members of the new council include:
Maria Givens, global head of media and digital, Logitech
Cheryl Gresham, CMO, Visible
Todd Kaplan, CMO, Pepsi
Greg Hamilton, vice president of media, insights and content strategy, Little Caesars
Sophie Kelly, senior vice president of whiskeys portfolio in North America, Diageo
Keith Lusby, vice president connections & partnerships, Inspire Brands
Dave Marsey, senior vice president-media & commerce, Allstate
Catherine Schenquerman, senior director of brand marketing & comms, GoPuff
Randi Stipes, CMO, The Weather Company; IBM Watson Advertising.