Search & Performance Marketing Daily Editions for June 2023
Search & Performance Marketing Daily - Friday, June 30, 2023
Amazon Still Overpowers Google, TikTok Declines, Study Finds
Why Google's Automated Move To GA4 May Not Be A Reliable Migration For Audiences
Collective Community Recommendations Drive Influence, Build Brand Loyalty
Google, Facebook, Microsoft Partially To Blame For Water Deficits
YouTube Tests Crackdown On Ad Blockers
YouTube Debacle Tip of the Industry Iceberg
3 Barriers Holding Back Your Performance Marketing Strategy
Brand Messaging On Sustainability Has Biggest Effect On Younger Consumers
DE&I Isn't Just A U.S. Problem To Solve
It's Doable: Disabled Marketing Veterans Launch Creative Agency
FTC Updates Guidance For Influencer Marketing
Anyone Know How To Install A 30-Foot TV Antenna Tower?
Salesforce Debuts Generative AI Tools To Help Sales Teams
Google Fact Checking Tool Now Works With Images
Search & Performance Marketing Daily - Thursday, June 29, 2023
Google Pulls Its News Service From Canada
Search Under Fire: Publishers Eye Coalition To Address Generative AI
Search's Influence Demonstrated In Total Economic Impact Study
Google, Microsoft Create More Ways To Let Consumers Shop
Adobe 'I Love You, Acrobat' Launches With Its 'Own Kind Of Music'
M&C Saatchi Performance Elevates Chaudhary To Global CEO
Q&A: Clean Rooms Aren't A Magic Solution For Addressability
Don't Back Off LGBTQIA+ Ads - Get Them Right
That Tok Keeps Ticking: Marketers Continue With App Promos
Dentsu Launches Global Anime Unit
Podcast Audiences Think AI Will Improve The Experience
Cacique: Mexican Food Now Outsells Italian
New Gmail Feature Allows Spreadsheet Data Capture And Email Sends
Search & Performance Marketing Daily - Wednesday, June 28, 2023
Selling On Amazon? NP Digital Shares Tactics To Succeed
Google Perspectives 'Fixes' Search To Yield More Relevant Content From Reddit, Other Platforms
Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds
Google Study Finds 75% Of Consumers Are 'A Little Upset' When Having Buyers' Remorse
Google Disputes Report It Violates Its TrueView Ad Placement Standards 80% Of The Time
The (Evolution Of) Search Is On
Google Disregarded Own Rules On Ad Placements, Research Says
BIA Lowers Local Outlook, CTV Still Leads Growth
Kroger Precision Marketing Launches In-House Self-Serve Advertising Platform
Search & Performance Marketing Daily - Tuesday, June 27, 2023
Google Rolls Out Support For AMP In GA4 For All Publishers
Google's Gaming Love Affair - From Niantic To Stadia To Search To Playables
Basis Automates TikTok Ads Performance Reporting
Picky, Picky: Rockstar Energy Rocks Consumer Quiz As Research Tool
DirecTV Adds 605 For Measurement, Analytics
SodaStream: Making Your Own Pepsi Is Creative, Earth-Friendly Act
Gmail's Dynamic Color Could Cause Problems For Some Android Users
Who Had Marjorie Taylor Greene On Their 'TV Watch' Bingo Card?
Search & Performance Marketing Daily - Monday, June 26, 2023
YouTube Test And Compare Feature For Creators Aims To Drive Performance
Amazon Prime Day Ad Messages Muddled On Economic Challenges
Cruises, Related Bookings Rebound: Celebrity Web Traffic Rose Over 36%, Norwegian Rose 33%
Sonic Branding From WPP Company Comes With Performance Benefits
The Medium Is The Synthesis
CIMM Study Finds Passive TV Measurement More Accurate Than Active Methods
Study Finds AI News Sites Proliferating, Underwritten By Blue-Chip Advertisers
Cannes Social Buzz Mostly About Creativity, AI Was An Also-Ran
Fragmented To Cohesive: Unifying Creative, Media, Content For Optimal Campaigns
How Multicultural Data Can Transform Global Programmatic Media Buying
Addressable TV Advertising Forecast To Grow 50%, Hit $87B By 2027, But Challenges Remain
Meta Must Face Discrimination Claims Over Former Ad-Targeting Options
Google To Deprecate Sitemaps 'Ping' Endpoint Later This Year
Search & Performance Marketing Daily - Friday, June 23, 2023
Longer Ad View Times Emit Less Emissions, Study By Magna And Oracle Finds
Google: Thin Content Does Not Mean Less Words In Copy
Pinterest Ad Loads Rise, Prompting Wall Street Firm To Raise Estimates
Meta, Ireland's Tyndall Institute Start $5.4M Semiconductor Project To Advance AR, Displays
BFFs: Old & New Google Pixel Phones Hang Out
How Brands Should Approach The Marketing Support Gap Left By Tech Layoffs
Bev Marketers Innovate To Quench Summer Thirst Trends
Wham-O's "Champagne Problem": An Embarrassment of Iconic Riches
AI Is The Top Spending Priority For Almost Half Of Technology Officers: Study
Post From The Future: AI Comes To Cannes
CTV, Streamer Ads See 20% Slowdown For The First Half Of 2023
Canada Passes Online News Act, Meta Confirms It's Pulling The Plug On News Content
Gmail Launches Dynamic Color For Icon In Android
Search & Performance Marketing Daily - Thursday, June 22, 2023
MNTN Creates Viva, Adds Gen AI Tool To Enhance Performance Of CTV Campaigns
Cannes: Gen AI And Inside Baseball Stuff
Google Makes Friends With Apple iPhone In Global Campaign
Dropbox Adds AI-Powered Universal Search
AWS Invests $100M To Build Gen AI Innovation Center, Omnicom Collaborates To Reimagine Creativity
Advertising Will Be Biggest Source Of Media Industry Revenue As Growth Slows
U.S. Ad Index Expands For First Time In 11 Months In May
DoubleVerify Extends Media Quality Authentication To Facebook, Instagram Reels
U.S. JIC Launches 'Scoring Rubric,' Examines Third-Party Data Submissions
Flatlining: Consumers Are Spending Less Or The Same In Q2 As They Did In Q1
Microsoft Launches Predictive Targeting For All Advertisers
Search & Performance Marketing Daily - Wednesday, June 21, 2023
Analysis Compares Results To Find The Best Generative AI Model
YouTube To Launch First Official Shopping Channel, In South Korea: Report
The Context In Contextual For Targeting Cookieless Advertising Is 'Misunderstood'
Will The EU Break Up Google's Ad Business?
How ChatGPT Factored Human Judgment Into Algorithms
IBM Leverages Adobe Services To Help Brands Build Content Supply-Chain Ecosystem
The AI In Yahoo: CEO Jim Lanzone Says Firm Is Leaning In
Wearables Track Growth, Brand Targets Self-Improvement 'Obsessives'
Search & Performance Marketing Daily - Tuesday, June 20, 2023
Pinterest At Cannes Calls On Companies To Make The Internet Safer
NCM Takes Historic Step To Bring Attention Metrics To Cinema Ads
What AI Means To SEO, Search Advertising
Lytics, LiveRamp Collaborate On Identity Marketing, Kraft Pilots Program
Searches Rise For A Reddit Alternative Since API Charges Increased
Latest Google Cloud Alliance Bolsters Omnicom's Image Creating Capabilities
COMvergence: OMD Top-Ranked Media Agency For US Billings In 2022
Gannett Files Antitrust Lawsuit Against Google
Nielsen Inks Business Outcome Data Deal With EDO
NBCU Expands One Platform's Reach To 190+ Countries
LG Ad Solutions Integrates Acxiom Marketing Data For CTV Campaigns
Meta Expands IAS Partnership With Ad Measurement Tools For Reels
Our TV Business Numbers Are Better Than Yours: Volatility Index's New Meaning
Google Searchers Can Get Paid For Pilfered Privacy
Search & Performance Marketing Daily - Monday, June 19, 2023
Amazon Strengthens Gen AI: Now Execs At Cannes Are Talking About It
American Express Looks To Expand Program With Seasonal Offers
Google SGE 'Experiment' Gives SEO Professionals A Critical Role
Shopping Trends Report Shows Change In Spending Behavior In 2023
DoubleVerify, Scibids Unveil AI-Powered Attention Metrics
Microsoft Advertising Brings Ad Sales, Technology In-House Through Xandr Acquisition
Yahoo Backstage To Give Advertisers A Direct Connection To Publishers' Inventory
ANA Finds As Much As $20B Wasted On Programmatic Ad Buys
Masters Of The Fine Art Of Programmatic Exploitation
CTV's 'Future Is Now,' With 21% 2023 Ad Growth Projected
Why Marketers Should Court Black Creators On Social Media
New AI-Based Tool Would Help Advertisers Place Personalized Ads In Audio Content
Targeted Campaign Helped Eye Pharma Firm Alimera Grow Enough To Invest In New Product
Where Does AI Fit Into The Planning Process?
Magna Also Revises Outlook Downward
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