Search & Performance Marketing Daily Editions for June 2023
- Search & Performance Marketing Daily - Friday, June 30, 2023
- Amazon Still Overpowers Google, TikTok Declines, Study Finds
- Why Google's Automated Move To GA4 May Not Be A Reliable Migration For Audiences
- Collective Community Recommendations Drive Influence, Build Brand Loyalty
- Google, Facebook, Microsoft Partially To Blame For Water Deficits
- YouTube Tests Crackdown On Ad Blockers
- YouTube Debacle Tip of the Industry Iceberg
- 3 Barriers Holding Back Your Performance Marketing Strategy
- Brand Messaging On Sustainability Has Biggest Effect On Younger Consumers
- DE&I Isn't Just A U.S. Problem To Solve
- It's Doable: Disabled Marketing Veterans Launch Creative Agency
- FTC Updates Guidance For Influencer Marketing
- Anyone Know How To Install A 30-Foot TV Antenna Tower?
- Salesforce Debuts Generative AI Tools To Help Sales Teams
- Google Fact Checking Tool Now Works With Images
- Search & Performance Marketing Daily - Thursday, June 29, 2023
- Google Pulls Its News Service From Canada
- Search Under Fire: Publishers Eye Coalition To Address Generative AI
- Search's Influence Demonstrated In Total Economic Impact Study
- Google, Microsoft Create More Ways To Let Consumers Shop
- Adobe 'I Love You, Acrobat' Launches With Its 'Own Kind Of Music'
- M&C Saatchi Performance Elevates Chaudhary To Global CEO
- Q&A: Clean Rooms Aren't A Magic Solution For Addressability
- Don't Back Off LGBTQIA+ Ads - Get Them Right
- That Tok Keeps Ticking: Marketers Continue With App Promos
- Dentsu Launches Global Anime Unit
- Podcast Audiences Think AI Will Improve The Experience
- Cacique: Mexican Food Now Outsells Italian
- New Gmail Feature Allows Spreadsheet Data Capture And Email Sends
- Search & Performance Marketing Daily - Wednesday, June 28, 2023
- Selling On Amazon? NP Digital Shares Tactics To Succeed
- Google Perspectives 'Fixes' Search To Yield More Relevant Content From Reddit, Other Platforms
- Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds
- Google Study Finds 75% Of Consumers Are 'A Little Upset' When Having Buyers' Remorse
- Google Disputes Report It Violates Its TrueView Ad Placement Standards 80% Of The Time
- The (Evolution Of) Search Is On
- Google Disregarded Own Rules On Ad Placements, Research Says
- BIA Lowers Local Outlook, CTV Still Leads Growth
- Kroger Precision Marketing Launches In-House Self-Serve Advertising Platform
- Search & Performance Marketing Daily - Tuesday, June 27, 2023
- Google Rolls Out Support For AMP In GA4 For All Publishers
- Google's Gaming Love Affair - From Niantic To Stadia To Search To Playables
- Basis Automates TikTok Ads Performance Reporting
- Picky, Picky: Rockstar Energy Rocks Consumer Quiz As Research Tool
- DirecTV Adds 605 For Measurement, Analytics
- SodaStream: Making Your Own Pepsi Is Creative, Earth-Friendly Act
- Gmail's Dynamic Color Could Cause Problems For Some Android Users
- Who Had Marjorie Taylor Greene On Their 'TV Watch' Bingo Card?
- Search & Performance Marketing Daily - Monday, June 26, 2023
- YouTube Test And Compare Feature For Creators Aims To Drive Performance
- Amazon Prime Day Ad Messages Muddled On Economic Challenges
- Cruises, Related Bookings Rebound: Celebrity Web Traffic Rose Over 36%, Norwegian Rose 33%
- Sonic Branding From WPP Company Comes With Performance Benefits
- The Medium Is The Synthesis
- CIMM Study Finds Passive TV Measurement More Accurate Than Active Methods
- Study Finds AI News Sites Proliferating, Underwritten By Blue-Chip Advertisers
- Cannes Social Buzz Mostly About Creativity, AI Was An Also-Ran
- Fragmented To Cohesive: Unifying Creative, Media, Content For Optimal Campaigns
- How Multicultural Data Can Transform Global Programmatic Media Buying
- Addressable TV Advertising Forecast To Grow 50%, Hit $87B By 2027, But Challenges Remain
- Meta Must Face Discrimination Claims Over Former Ad-Targeting Options
- Google To Deprecate Sitemaps 'Ping' Endpoint Later This Year
- Search & Performance Marketing Daily - Friday, June 23, 2023
- Longer Ad View Times Emit Less Emissions, Study By Magna And Oracle Finds
- Google: Thin Content Does Not Mean Less Words In Copy
- Pinterest Ad Loads Rise, Prompting Wall Street Firm To Raise Estimates
- Meta, Ireland's Tyndall Institute Start $5.4M Semiconductor Project To Advance AR, Displays
- BFFs: Old & New Google Pixel Phones Hang Out
- How Brands Should Approach The Marketing Support Gap Left By Tech Layoffs
- Bev Marketers Innovate To Quench Summer Thirst Trends
- Wham-O's "Champagne Problem": An Embarrassment of Iconic Riches
- AI Is The Top Spending Priority For Almost Half Of Technology Officers: Study
- Post From The Future: AI Comes To Cannes
- CTV, Streamer Ads See 20% Slowdown For The First Half Of 2023
- Canada Passes Online News Act, Meta Confirms It's Pulling The Plug On News Content
- Gmail Launches Dynamic Color For Icon In Android
- Search & Performance Marketing Daily - Thursday, June 22, 2023
- MNTN Creates Viva, Adds Gen AI Tool To Enhance Performance Of CTV Campaigns
- Cannes: Gen AI And Inside Baseball Stuff
- Google Makes Friends With Apple iPhone In Global Campaign
- Dropbox Adds AI-Powered Universal Search
- AWS Invests $100M To Build Gen AI Innovation Center, Omnicom Collaborates To Reimagine Creativity
- Advertising Will Be Biggest Source Of Media Industry Revenue As Growth Slows
- U.S. Ad Index Expands For First Time In 11 Months In May
- DoubleVerify Extends Media Quality Authentication To Facebook, Instagram Reels
- U.S. JIC Launches 'Scoring Rubric,' Examines Third-Party Data Submissions
- Flatlining: Consumers Are Spending Less Or The Same In Q2 As They Did In Q1
- Microsoft Launches Predictive Targeting For All Advertisers
- Search & Performance Marketing Daily - Wednesday, June 21, 2023
- Analysis Compares Results To Find The Best Generative AI Model
- YouTube To Launch First Official Shopping Channel, In South Korea: Report
- The Context In Contextual For Targeting Cookieless Advertising Is 'Misunderstood'
- Will The EU Break Up Google's Ad Business?
- How ChatGPT Factored Human Judgment Into Algorithms
- IBM Leverages Adobe Services To Help Brands Build Content Supply-Chain Ecosystem
- The AI In Yahoo: CEO Jim Lanzone Says Firm Is Leaning In
- Wearables Track Growth, Brand Targets Self-Improvement 'Obsessives'
- Search & Performance Marketing Daily - Tuesday, June 20, 2023
- Pinterest At Cannes Calls On Companies To Make The Internet Safer
- NCM Takes Historic Step To Bring Attention Metrics To Cinema Ads
- What AI Means To SEO, Search Advertising
- Lytics, LiveRamp Collaborate On Identity Marketing, Kraft Pilots Program
- Searches Rise For A Reddit Alternative Since API Charges Increased
- Latest Google Cloud Alliance Bolsters Omnicom's Image Creating Capabilities
- COMvergence: OMD Top-Ranked Media Agency For US Billings In 2022
- Gannett Files Antitrust Lawsuit Against Google
- Nielsen Inks Business Outcome Data Deal With EDO
- NBCU Expands One Platform's Reach To 190+ Countries
- LG Ad Solutions Integrates Acxiom Marketing Data For CTV Campaigns
- Meta Expands IAS Partnership With Ad Measurement Tools For Reels
- Our TV Business Numbers Are Better Than Yours: Volatility Index's New Meaning
- Google Searchers Can Get Paid For Pilfered Privacy
- Search & Performance Marketing Daily - Monday, June 19, 2023
- Amazon Strengthens Gen AI: Now Execs At Cannes Are Talking About It
- American Express Looks To Expand Program With Seasonal Offers
- Google SGE 'Experiment' Gives SEO Professionals A Critical Role
- Shopping Trends Report Shows Change In Spending Behavior In 2023
- DoubleVerify, Scibids Unveil AI-Powered Attention Metrics
- Microsoft Advertising Brings Ad Sales, Technology In-House Through Xandr Acquisition
- Yahoo Backstage To Give Advertisers A Direct Connection To Publishers' Inventory
- ANA Finds As Much As $20B Wasted On Programmatic Ad Buys
- Masters Of The Fine Art Of Programmatic Exploitation
- CTV's 'Future Is Now,' With 21% 2023 Ad Growth Projected
- Why Marketers Should Court Black Creators On Social Media
- New AI-Based Tool Would Help Advertisers Place Personalized Ads In Audio Content
- Targeted Campaign Helped Eye Pharma Firm Alimera Grow Enough To Invest In New Product
- Where Does AI Fit Into The Planning Process?
- Magna Also Revises Outlook Downward
