Search & Performance Marketing Daily Editions for August 2023
- Search & Performance Marketing Daily - Friday, Aug. 25, 2023
- Meta Rolls Out Search Tool To Track Branded Content
- Instacart Files For IPO, Lists On Nasdaq Under CART
- Konnecto Created AI Model To Manage KPI Uplift
- New Platform Offers Podcast Advertising Order Management
- Judge Throws Out RNC Suit Against Google Over Spam Filters
- YouTube Shorts Product Lead Offers Insights For Creators And Brands
- The End Of Advertising, Or A New Beginning?
- Popular Uses For Generative AI Give Early Signal To Marketers
- A Jolly Holiday For Retailers Previously Anticipating Q4 Recession
- Google, Meta, Microsoft Try - But Next Steps In Protecting Online Privacy Won't Work
- Search & Performance Marketing Daily - Thursday, Aug. 24, 2023
- Reddit Introduces First-Party Measurement Tools
- Google To Comply With The Digital Services Act
- Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact
- Advocacy Groups Press FTC To Investigate Google Over Children's Privacy
- Hudson Hawks: How A Promising Agency Tech Startup Struck Out With Holding Cos., Stiffed Lots Of People
- Omnicom Strikes First-Mover Deal With Criteo, Gains Access To 'Digital Shelf' Data
- Ad Tech Rediscovering Ukraine At IT Arena This Fall
- Judge Rejects RFK Jr. Request To Prohibit YouTube From Suppressing Videos
- Podcasts Drive Sales And Branding: Study
- Search & Performance Marketing Daily - Wednesday, Aug. 23, 2023
- TikTok Search Ads Come With A Caveat
- Gartner: Generative AI Once Again Shaking Up Marketing Departments
- Semrush Launches Podcast Hosting App With SEO Tools
- LinkedIn's New 'Brand Partnership' Tags Aim To Boost In-App Creator Presence
- The Science Behind A Winning Marketing Plan: Harnessing Data
- How To Get Around Third-Party Cookies For Targeting
- Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2
- Search & Performance Marketing Daily - Tuesday, Aug. 22, 2023
- County Tells Drivers To Ditch Navigation Apps
- IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content
- Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds
- Cox Media Group Follows Search Engines Into 'Really Local' News And Reach
- Older Adults Make Up Just 4% Of People Featured In Ads
- Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision
- Staying In Fashion
- Search & Performance Marketing Daily - Monday, Aug. 21, 2023
- Why Retail Media Could Overtake Search
- Merkle Expands Google Cloud Partnership Into AI Practice
- YouTube, Universal Music Group Announce Incubator, Principles For AI
- DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers
- Amazon DSP Intros Its 1st Interactive Ads, Via PadSquad
- Acast Drops Spotify's Ad Analytics, Teams With Podscribe For Attribution
- GroupM Begins Filtering MFA Sites Out Of Programmatic Buys
- A Look At QSR Industry's Next Chapter
- Hardware Holdouts: Why Amazon Is Winning The Hardware Store Wars
- Ibotta Shifts To Brand-Awareness Spending
- Analyst: U.S. OTT Boom Years Are Over
- Horizon's Night Market Names CD&TO, Expands Data/Tech Team
- General Motors CEO Discusses Gen Z, Women Buyers
- Search & Performance Marketing Daily - Friday, Aug. 18, 2023
- Behind Amazon's Move To Expand Ads On Third-Party Sites
- Microsoft Shares Secrets Behind How Bing Improves Site Performance
- Google DeepMind Testing Personal Life AI Tools
- Stagwell Feels The Need For Speed In Brand Tracking
- Adalytics Exec Advises YouTube Advertisers To Assess Potential Exposure To Kids' Privacy Issues
- tvScientific Bows Cost-Per-Outcome CTV Ad Buying
- Video Continues To Drive Programmatic Spending Growth
- Google Faces Calls For Investigation Into Children's Privacy
- Digital Audio Media Spending Gains In Europe, Has Room For Growth
- New Shoppable Video Ads Expand Local Retailer Buying Options
- Search & Performance Marketing Daily - Thursday, Aug. 17, 2023
- What Positive And Negative Swings In Search Terms Say About People
- Amazon Expands Sponsored Products Ads To Pinterest, BuzzFeed, Others
- Microsoft Adds AI Data Clause To Terms And Conditions
- Agencies Seen As Lucrative M&A Targets
- B2B Brands Offered Tool For Outreach Via Google Maps And LinkedIn
- 4 Tips For Defining And Reaching Your Target Audience
- U.S. CTV Ad Spend Exceeds $1B-Per-Month Milestone
- YouTube, Hasbro, Others Press Judge To Toss Lawsuit Over Children's Privacy
- CTV Hits New Monthly Record Ad Spend Of $1B In June
- Threat Report Finds Malvertising Accelerating Due To Weak Ad Market
- B2B Data Doings: Firms Use Both Third-Party And First-Party Data
- Search & Performance Marketing Daily - Wednesday, Aug. 16, 2023
- Google My Business Support Shifts To Brand Ambassadors
- Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor
- MikMak Acquires ChannelAdvisor's Shoppable Media, Brand Analytics Product Lines
- FreeWheel's Beeswax, Direct Digital Partner To Expand Multicultural Reach
- YouTube's Music Discovery Feature Takes On The TikTok Feed
- Disney, WBD, Paramount Maintain Top Spots For Original TV, Movie Content Demand
- Programmatic Information Gap Due To A Shift To A Supply Side-Dominated Ad Industry
- Study: Retail Budgets Are Flat, With Declines In Digital Spending
- How To Track, Update Assets During A Rebrand
- Search & Performance Marketing Daily - Tuesday, Aug. 15, 2023
- BrightEdge Co-Founder Becomes Executive Chairman And Appoints New CEO
- Microsoft Advertiser Identity Verification Takes On New Policy
- Google SGE While Browsing Added To Search Generative Experience
- Teads, Lumen Attention Metrics From Global Campaigns Find 'Better Predictors'
- Relo Metrics Integrates VideoAmp Viewership Data To Enhance Real-Time Sponsorship Metrics
- CTV Platform Samsung Ads Launches Digital OOH
- Optimove Adds SMS To Its Marketing Toolkit
- Florida And Texas Content-Moderation Restrictions Unconstitutional, DOJ Says
- The Spectre Of AI: Firms Are Wary Even As They Invest
- Search & Performance Marketing Daily - Monday, Aug. 14, 2023
- YouTube Tests Anti-Ad-Blocker With Countdown Timer
- YouTube Ups Monetization Of Traffic, Links From Shorts To Long-Form Videos
- Google, YouTube Wizardry Should Make Marketers 'Look Behind The Curtain'
- U.S. Lags China, India With Plans To Implement GAI In 2024, Study Finds
- Amazon Drives Higher Prime Day Sales With Fewer Linear TV Ads
- Women's FIFA Ads Outpull Men's Tournament's On Impact Ratings
- As Consumer Spending Cools, Calvin Klein Ads Get Hot
- What QSRs Should Be Prioritizing Now
- Turing AI Claims Increase In Metrics Since Refining Its ABM Strategy
- Understanding Your ESG Performance, Perception Gaps
- Brand Traits Have Greater Effect On Sales Than Ad Reach
- Dentsu Reports Sequentially Lower Q2 Growth, Cites Tech And Financial Slowdowns
- How GPT Will Power Email And CRM
