Search & Performance Marketing Daily Editions for August 2023
Search & Performance Marketing Daily - Friday, Aug. 25, 2023
Meta Rolls Out Search Tool To Track Branded Content
Instacart Files For IPO, Lists On Nasdaq Under CART
Konnecto Created AI Model To Manage KPI Uplift
New Platform Offers Podcast Advertising Order Management
Judge Throws Out RNC Suit Against Google Over Spam Filters
YouTube Shorts Product Lead Offers Insights For Creators And Brands
The End Of Advertising, Or A New Beginning?
Popular Uses For Generative AI Give Early Signal To Marketers
A Jolly Holiday For Retailers Previously Anticipating Q4 Recession
Google, Meta, Microsoft Try - But Next Steps In Protecting Online Privacy Won't Work
Search & Performance Marketing Daily - Thursday, Aug. 24, 2023
Reddit Introduces First-Party Measurement Tools
Google To Comply With The Digital Services Act
Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact
Advocacy Groups Press FTC To Investigate Google Over Children's Privacy
Hudson Hawks: How A Promising Agency Tech Startup Struck Out With Holding Cos., Stiffed Lots Of People
Omnicom Strikes First-Mover Deal With Criteo, Gains Access To 'Digital Shelf' Data
Ad Tech Rediscovering Ukraine At IT Arena This Fall
Judge Rejects RFK Jr. Request To Prohibit YouTube From Suppressing Videos
Podcasts Drive Sales And Branding: Study
Search & Performance Marketing Daily - Wednesday, Aug. 23, 2023
TikTok Search Ads Come With A Caveat
Gartner: Generative AI Once Again Shaking Up Marketing Departments
Semrush Launches Podcast Hosting App With SEO Tools
LinkedIn's New 'Brand Partnership' Tags Aim To Boost In-App Creator Presence
The Science Behind A Winning Marketing Plan: Harnessing Data
How To Get Around Third-Party Cookies For Targeting
Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2
Search & Performance Marketing Daily - Tuesday, Aug. 22, 2023
County Tells Drivers To Ditch Navigation Apps
IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content
Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds
Cox Media Group Follows Search Engines Into 'Really Local' News And Reach
Older Adults Make Up Just 4% Of People Featured In Ads
Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision
Staying In Fashion
Search & Performance Marketing Daily - Monday, Aug. 21, 2023
Why Retail Media Could Overtake Search
Merkle Expands Google Cloud Partnership Into AI Practice
YouTube, Universal Music Group Announce Incubator, Principles For AI
DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers
Amazon DSP Intros Its 1st Interactive Ads, Via PadSquad
Acast Drops Spotify's Ad Analytics, Teams With Podscribe For Attribution
GroupM Begins Filtering MFA Sites Out Of Programmatic Buys
A Look At QSR Industry's Next Chapter
Hardware Holdouts: Why Amazon Is Winning The Hardware Store Wars
Ibotta Shifts To Brand-Awareness Spending
Analyst: U.S. OTT Boom Years Are Over
Horizon's Night Market Names CD&TO, Expands Data/Tech Team
General Motors CEO Discusses Gen Z, Women Buyers
Search & Performance Marketing Daily - Friday, Aug. 18, 2023
Behind Amazon's Move To Expand Ads On Third-Party Sites
Microsoft Shares Secrets Behind How Bing Improves Site Performance
Google DeepMind Testing Personal Life AI Tools
Stagwell Feels The Need For Speed In Brand Tracking
Adalytics Exec Advises YouTube Advertisers To Assess Potential Exposure To Kids' Privacy Issues
tvScientific Bows Cost-Per-Outcome CTV Ad Buying
Video Continues To Drive Programmatic Spending Growth
Google Faces Calls For Investigation Into Children's Privacy
Digital Audio Media Spending Gains In Europe, Has Room For Growth
New Shoppable Video Ads Expand Local Retailer Buying Options
Search & Performance Marketing Daily - Thursday, Aug. 17, 2023
What Positive And Negative Swings In Search Terms Say About People
Amazon Expands Sponsored Products Ads To Pinterest, BuzzFeed, Others
Microsoft Adds AI Data Clause To Terms And Conditions
Agencies Seen As Lucrative M&A Targets
B2B Brands Offered Tool For Outreach Via Google Maps And LinkedIn
4 Tips For Defining And Reaching Your Target Audience
U.S. CTV Ad Spend Exceeds $1B-Per-Month Milestone
YouTube, Hasbro, Others Press Judge To Toss Lawsuit Over Children's Privacy
CTV Hits New Monthly Record Ad Spend Of $1B In June
Threat Report Finds Malvertising Accelerating Due To Weak Ad Market
B2B Data Doings: Firms Use Both Third-Party And First-Party Data
Search & Performance Marketing Daily - Wednesday, Aug. 16, 2023
Google My Business Support Shifts To Brand Ambassadors
Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor
MikMak Acquires ChannelAdvisor's Shoppable Media, Brand Analytics Product Lines
FreeWheel's Beeswax, Direct Digital Partner To Expand Multicultural Reach
YouTube's Music Discovery Feature Takes On The TikTok Feed
Disney, WBD, Paramount Maintain Top Spots For Original TV, Movie Content Demand
Programmatic Information Gap Due To A Shift To A Supply Side-Dominated Ad Industry
Study: Retail Budgets Are Flat, With Declines In Digital Spending
How To Track, Update Assets During A Rebrand
Search & Performance Marketing Daily - Tuesday, Aug. 15, 2023
BrightEdge Co-Founder Becomes Executive Chairman And Appoints New CEO
Microsoft Advertiser Identity Verification Takes On New Policy
Google SGE While Browsing Added To Search Generative Experience
Teads, Lumen Attention Metrics From Global Campaigns Find 'Better Predictors'
Relo Metrics Integrates VideoAmp Viewership Data To Enhance Real-Time Sponsorship Metrics
CTV Platform Samsung Ads Launches Digital OOH
Optimove Adds SMS To Its Marketing Toolkit
Florida And Texas Content-Moderation Restrictions Unconstitutional, DOJ Says
The Spectre Of AI: Firms Are Wary Even As They Invest
Search & Performance Marketing Daily - Monday, Aug. 14, 2023
YouTube Tests Anti-Ad-Blocker With Countdown Timer
YouTube Ups Monetization Of Traffic, Links From Shorts To Long-Form Videos
Google, YouTube Wizardry Should Make Marketers 'Look Behind The Curtain'
U.S. Lags China, India With Plans To Implement GAI In 2024, Study Finds
Amazon Drives Higher Prime Day Sales With Fewer Linear TV Ads
Women's FIFA Ads Outpull Men's Tournament's On Impact Ratings
As Consumer Spending Cools, Calvin Klein Ads Get Hot
What QSRs Should Be Prioritizing Now
Turing AI Claims Increase In Metrics Since Refining Its ABM Strategy
Understanding Your ESG Performance, Perception Gaps
Brand Traits Have Greater Effect On Sales Than Ad Reach
Dentsu Reports Sequentially Lower Q2 Growth, Cites Tech And Financial Slowdowns
How GPT Will Power Email And CRM
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