Brand Traits Have Greater Effect On Sales Than Ad Reach

The five key elements of advertising effectiveness on sales -- ad creative, brand, targeting, reach and recency -- have seen several shifts in the past six years, according to an updated report by research and analytics firm NCSolutions.

Brand traits -- such as consumer loyalty, market share and brand penetration …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications