• Social Media Buzz Drives Readers to Print (When Caitlyn Jenner's Involved)
    The July issue of "Vanity Fair", which featured Caitlyn Jenner in her first public appearance after her gender transition, predictably generated an enormous amount of social media conversation. What's a bit more surprising: this buzz prompted many people to actually, like, read the magazine -- the print version (gasp).
  • Luxury Brands Lag On Social
    A Brandwatch study, based on a survey of 32 high-end brands, found that luxury brands have virtually no voice on social media, as 99.6% of Twitter content mentioning luxury brands is posted by consumers, leaving a tiny sliver that comes from brands.
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