Moms of all ages are lonely and use the Internet to form new friendships based on shared interests, life events, and parenting support.

In recent years, the term "social" has undergone some redefinition. Once a description for a live event or an outgoing person, it became the nomenclature for what appeared to be the opposite -- a virtual experience, where traditional "sociability" was tossed out the window. Now, it's beginning to shift back -- all of which suggests that one way or the other, moms will find a means to connect with each other.

Looking beyond the social revolution, going mobile is the next frontier for those seeking to engage with the mom on the go. Two key things that women are utilizing mobile web access and apps for: shopping and social networking.

Many moms who entered the social space for personal reasons now stay for professional ones. As they take their social media careers to the next level they have the skills to help you do the same with your branded online efforts.

As social circles flow and gain traction online, they shift offline, influencing WOM recommendations among Moms, family members, friends and even strangers in a continuous and exponential process. Here are three proven methods for brands to successfully leverage powerful WOM among Moms.

Aside from the age-specific information and products they desire, their use of Facebook, video and networking sites have created a more homogenous multi-generation of mothers. However, this new generation demands a new generation of marketing with unique characteristics, benchmarks and tactics. Here are just a few to consider.

Our research led us to identify several brands, at various different levels of sponsorship, from individual bloggers to a high-level conference presence, that did it right. Here are some of the best practices we found.

Wouldn't it be easier if marketers could just read women's minds? Here are some tips for getting inside the head of the home's chief purchasing officer.

Have moms pushed the envelope in tackling live video chat while using other streaming tools? Which brands will join this revolution and engage in real-time video chat with them?

Careful choices that aid in stretching dollars will prevail, and the brands that offer moms quality, convenience and value will capture the lion's share of her back-to-school budget this year.