Moms care about sustaining and improving their families financially; they want to know how to manage daily and monthly finances. They worry about money every day. Creating solutions that make it easier for Moms to engage with financial services beyond the household budget would be a huge growth area.

Marketers offering unique experiences on social media platforms can fosters brand advocacy.

Moms present buying power around the globe, and, with the right tactics, marketers can establish a dialogue which drives brand awareness and ultimately sales.

Marketers are historically good at talking at people but poor at conversations. To work with mom bloggers, businesses need to take the time to read the blog to get to know the writer and gain a better understanding of her audience.

Creating relevant products and successfully marketing to moms require recognition of the emotional drivers that motivate moms to make the purchasing and other decisions designed to help their families operate at peak efficiency. Based on existing psychological literature and thousands of interviews and surveys with moms, four key emotional drivers are at play.

One thing to remember is that a mom is not going to spend money on something that may be "better" if she doesn't deem it to be necessary, i.e., webcam lens quality, but she will remember the brand in a favorable way if she learned something from it.

She's tasted the thrill of saving, the fulfillment of reclaiming control of her debit card and the excitement of hearing the clerk say, "You just saved $101 today."

Though my television may be on, there's a good chance I lost the story line within five minutes of the show starting. And there's even less chance that I'm going to catch the commercials -- and I work in the industry. The only time I can truly enjoy watching television is once my kids finally fall asleep.

The idea is to monitor and participate in conversations and take note of the opinions of mothers on a continuous basis. Over time, you begin to pick up on trends, subtle changes, and new ideas that are within your business' category, but outside of it as well -- or appear to be unrelated. Comments, opinions and ideas that are seemingly unrelated can suddenly produce an epiphany and business opportunity.

Don't short-change your brand in the area of building trusted advocates, ambassadors, and relationships. We're looking for authentic voices to follow and engage with. If we don't find them or don't like what we're finding, you'll be in crisis management mode before you know it and be a case study of what not to do at the next social media conference.