why Paul Revere is famous and William Dawes isn't

A hilarious deconstruction of a Land's End catologue

CMOs have a difficult time. CEOs want CMOs to show them the value of what they do, according to Mark Jeffery, senior lecturer of executive programs at the Kellogg School of Management, Center for Research on Technology and Innovation at the Kellogg School of Management. Jeffery delivered the keynote on day 1 of the MediaPost Search Insider Summit. He's stepped through five ideas in 25 minutes covering motivation and marketing divide, as well as data-driven trends such as big data, agile marketing and social squared. Marketers must remember that markets are not made in the downturn. Jeffery said higher performance …

TurboTax is moving to take an effective email program and expand it into SMS. The tax preparation company has used email to persuade customers to return after abandoning an e-filing midstream. With smartphones proliferating, it's been adding text messaging as a way to try and bring people back.

At Extra Space Storage, marketing director Dayna Hathaway said shopping cart abandonment emails were going out 24 hours past abandonment. "That's obviously too late," she said.

Why do we not spend money surveying our email subscribers?

As stewards of the data, email marketers often drive digital innovation. Why not aspire to run the show?

LeadSpend CEO Craig Swerdloff wrote a blog post on his appearance on an Engagement Vs. Deliverability panel Tuesday at the MediaPost Email Insider Summit. Here is an excerpt:

The Direct Marketing Association's Stephanie Milller cited a recent Harvard Business Review article titled "Data Scientist: The Sexiest Job of the 21st Century." Miller asked attendees at the MediaPost Email Insider Summit if they have a data scientist in-house and a handful of hands went up.

At the MediaPost Email Insider Summit, clearly the most interesting title of any participant has to be Madam No-Spam. That's the role occupied by Alessandra Souers at JibJab Media, known for digital video creations.