• Precise Digital Advertising Projected
    The Internet of Things, or IoT, still has a futuristic, Jetsons sort of feel to it. The idea that the entire world around us -- from our cars, homes, and even our cities -- are all inter-connected is an intriguing concept, but won't impact us for years, right? Turns out, not only is the IoT already a thriving industry that's impacting virtually all of us, it's on the cusp of exploding.
  • Beacon-Guided Lawnmower Apprvoved
    The future of free-wheeling automated yard work took a step closer to American consumers on Wednesday after U.S. regulators gave robot maker iRobot Corp Inc technical clearance to make and sell a robotic lawn mower.
  • Under Armour Inks NBA Marketing Agreement
    Under Armour is partnering with the National Basketball Association to develop a mobile-first experience that will connect fans and athletes while inspiring them to be more active and healthy. 
  • Retailer Adds Connected Home Section for Shoppers
    Spending on Internet of Things (IoT) home products and services in Australia is forecast to hit $3.2 billion by 2019 according to a new Telsyte report. The IoT @ Home Market Study found that the market is currently worth $289 million. By 2019, the average household may have 24 Internet connected devices, up from 9 this year.
  • Concerns Expressed on In-Home Interactive Media
    Manufacturers and retailers are paying little heed to longer-term privacy and security as they pump intelligent consumer devices into the market, according to industry group the Online Trust Alliance.
  • Microsoft IoT Marketing Push Advances
    Microsoft Corporation is set to reclaim its position in the tech space and the new Windows 10 is the key. Microsoft has released the lighter version of the Windows 10 to power the Internet of Things as the world becomes more connected. The Windows 10 IoT Core sets Microsoft apart in the IoT space and it beats Apple’s foray into IoT with its HomeKit.
  • Clorox Looks to Google for Digital Media
    Clorox is funneling more of its marketing budget toward Google to add shine to its strategy on mobile, where more than 50 percent of the brand’s media currently is, and respond to consumers in a faster, more personalized way. 
  • Screenless: Door Can Be Unlocked with Your Face
    Continuing its push to make Windows 10 the operating system that can power all things, Microsoft publicly released Windows 10 for IoT Core on Monday morning, with support for the Raspberry Pi 2 and the Minnowboard Max. 
  • Before Wearable Marketing, Battery Needs Work, Says Study
    Frost & Sullivan predicted that wearable devices will become a mass market proposition as improvements are made in design and battery life, and new usage cases are found in the field of remote healthcare. The research company said the market for wearables is currently restricted by pricing, battery life, the accuracy and security of data, and weak business cases. Expansion will come as the market evolves to offer sustainable business models including subscription services, and enterprise and vertical specialisation such healthcare applications.
  • Latest Shopping Innovation: Paying by Heartbeat
    After Apple Pay and Google Wallet revolutionized payments with NFC technology, something new is in the market now. Until now, you have seen people buying coffee using credit cards and tapping their smart watches to buy clothes. However, don’t be surprised if you see people tapping their wrist to make payments. A new technology from a Canadian company called Nymi now enables biometric authentication of payments through its product, Nymi band. Nymi band is the most advanced wearable in the industry today.
« Previous EntriesNext Entries »