Clorox is funneling more of its marketing budget toward Google to add shine to its strategy on mobile, where more than 50 percent of the brand’s media currently is, and respond to consumers in a faster, more personalized way. 

2nd Watch surveyed 500 IT and marketing professionals in large and midsize companies regarding the use of big data, Internet of Things (IoT) and cloud-based data warehouse technologies to support digital marketing plans and programs. The results indicate growing confidence in the use of these technologies and success deploying them. 2nd Watch has released an infographic that provides top line results from its research.

The Australian internet of things at home market is set to skyrocket to $3.2 billion by 2019 with retailers, cloud software providers, security consultants and manufacturers among those set to grab a slice of the pie. Telsyte says spending on IoT home products and services in Australia will grow almost eleven-fold in the next four years, from $289 million in 2015 to $3.2 billion in 2019.

Security surrounding the IoT spectrum became the major keynote at this year's Black Hat conference in Las Vegas, US, last week. On Sunday, businesses developing IoT solutions were warned by a cybersecurity watchdog that their survival will depend on how they respond to a security threat.

A study by Hewlett-Packard Co’s Fortify security research unit found that 100% of tested smartwatches contain significant vulnerabilities, including insufficient authentication, lack of encryption, and privacy concerns.   The report was part of an ongoing series looking at Internet of Things (IoT) security, HP said in a statement, adding that the results confirmed that smartwatches with network and communication functionality represent a new and open frontier for cyberattack. - See more at: https://www.digitalnewsasia.com/digital-economy/hp-study-on-10-smartwatches-finds-all-vulnerable-to-attack#sthash.FA6whQfN.dpuf

Yesterday, Adidas acquired Austrian fitness company Runtastic, becoming the latest purchase of the Adidas Group and the only brand in the Adidas Group that does not pertain to sports apparel or equipment. Adidas’ break into the fitness industry cost them around $240 million. It appears that Adidas is attempting to answer the fitness app empire that Under Armour has recently amassed. In a matter of months, Under Armour’s Connected Fitness division has splashed $710 million on four separate mobile apps.

If there is any discussion on Internet of Things (IoT), one cannot miss the mention of wearable devices. What are wearable devices? These are the computerised systems worn by the users, which are intelligently made capable to work as a mediator between the wearer and the environment. Personal computing is witnessing nothing less than a revolution at an accelerated pace. Computing devices have progressed from voluminous desktops to sleek laptops to attractive smartphones and now to fancy accessories of our attire. As technology is shifting towards innovative ways to make personal computing accessible through wearable devices and applications, such devices …

Marketers are leveraging the internet of things (IoT) to track and reach the cross-everywhere consumer. In a July 2015 study by 2nd Watch, nearly six in 10 US IT and business executives said they leveraged machine data/the IoT for digital marketing. However, for most, it was still early days for doing so, as two-thirds of users said they were in the beginning stages. 

People and smart sensors or the Internet of Everything. The world has changed in the last decade more than it has changed in the last century. Nowadays connectivity is ubiquitous, reshaping verticals, horizontals, industries, landscapes and roles. Once again. Transportation: Autonomous vehicle technology, production costs and mass market is ready, with the real hold up being the regulators who barely know how to begin rethinking a hundred years of safety, insurance and traffic laws. Health and fitness: There is an explosion of new vendors and new applications that collect, report and respond to data from the user’s body, a trend referred …

The hype surrounding the Internet of Things (IoT) in the home is growing rapidly, according to Gartner, as the battle for the IoT gateway in the connected home gets underway. "The numerous IoT applications for the home include smart stoves, which tell you how to cook a meal and provide recipes; and smart washers and dryers, which help you determine the optimum time to run a load of laundry," said Paul O'Donovan, principal research analyst at Gartner.