Honda Acura TLX: Social + VR + AR = Success for AHM

  • January 21, 2019

The Challenge

Honda wanted to connect and engage with younger audiences, particularly those with large social media presences, and especially those with a penchant for gaming and technology, mostly men, in order to sell its Acura TLX.

The Execution

For the TLX, Honda launched the “What a Race” campaign, the …

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