Half of all NFL games this season -- 133 -- will be available on streaming platforms -- virtually all on a non-exclusive basis, according to MoffettNathanson Research.
Just 7% -- or 20 games -- will be available exclusively on national distributed direct-to-consumer platforms, largely on Amazon Prime Video, including one wildcard playoff game. Linear TV networks will have 42% (114 games) of all NFL games on an exclusive basis.
Looking at last season’s viewership, Fox Television Network's Sunday NFL games coverage tied CBS Television Network with a 27% share of all regular-season viewing minutes among persons two years of age and older.
ABC/ESPN’s “Monday Night Football” had a 20% share, followed by NBC’s “Sunday Night Football” at a 17% share. Amazon Prime Video "Thursday Night Football" had a 9% share.
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Linear TV networks simulcasting games with streaming platforms were NBC (Peacock) and CBS (Paramount+). Those remaining exclusive to linear TV platforms were Fox and ABC/ESPN.
Regular-season ratings were up 10% to 18.7 million. (The season before, it was 16.9 million)
Analyzing the individual NFL network packages, ABC/ESPN’s “Monday Night Football” posted the best overall results -- up 45% to 20.3 million, according to Nielsen.
Disney’s ABC/ESPN benefited from summer strike issues that spilled over into the fall of 2023. Because of less scripted and non-scripted entertainment programming, Disney shifted “MNF” games to ABC to be simulcast with ESPN.
NBCU’s “Sunday Night Football” was 5% better to 19.3 million. CBS’s NFL coverage inched up 1% to 18.2 million; Fox NFL coverage slipped 1% to 18.1 million.
Completing its second season on Amazon Prime Video, “Thursday Night Football” scored a major bump -- 22% more to average 11.7 million. Still, in the 2021-2022 season “TNF” on Fox averaged 15.1 million.
This story has been updated.
Sorry, but zero games are exclusive to Streaming. Broadcast simulcasts will air in the competing teams' home markets.
I think secondary markets should get to air the games not just the home team market I feel that Amazon Prime Video TNF Lions VS Packers last year & this year Dec, 5 should be on a local TV station in my opinion, I'll miss that game, and will watch late night on NFL Network which should also be aired live as TNF is a flop on Amazon Prime Video just like that Wild Card game on Peacock and this year on Amazon Prime. As I have said many times I don't believe the spin from the NFL and sports in general about the numbers when it comes to streaming which is a flop, go ahead and spin it I'll never believe it.