- Dutch Agency Gospooky Opens U.S. Outpost
MAD, Fern Siegel - Friday, February 17, 2023
Former Snap executive Jeff Miller will also join the agency's board ...
- 'Run With It' Celebrates Women In Football, Enhances NFL's Social Media
MAD, Fern Siegel - Friday, February 17, 2023
The final two-minute Super Bowl spot is on the NFL's YouTube, Instagra ...
- True Media Canada Hires Anderson To Head AG Accounts
People on the Move, Fern Siegel - Friday, February 17, 2023
The hire marks a return to the agency for Ed Anderson. ...
- Ntooitive Digital Selected As AOR For Nekter Juice Bar
Accounts on the Move, Fern Siegel - Thursday, February 16, 2023
Ntooitive will supply the client omnichannel digital-marketing solutions to up storefront visibil ...
- Kochava Acquires Machine Advertising To Enlarge Media Measurement Options
MAD, Fern Siegel - Thursday, February 16, 2023
The new addition will give Kochava access to Machine's Always-on Incremental Measureme ...
- Cutwater Adds Allen As Group Account Director
People on the Move, Fern Siegel - Thursday, February 16, 2023
Allen will focus on an as-yet unnamed agency of record partnership. ...
- BACX Picks Harbour As Creative Partner
Accounts on the Move, Fern Siegel - Wednesday, February 15, 2023
Harbour will revamp all visual and verbal branding, product design and communicatio ...
- OOH Capital Names Thomas As Partner
MAD, Fern Siegel - Wednesday, February 15, 2023
Out-of-home advertising now accounts for 7% of the $600 billion global ...
- Josh Cellars Launches Brand Campaign To Celebrate Founder
Out to Launch, Fern Siegel - Wednesday, February 15, 2023
Josh Cellars, a premium $11+ brand, was named American Winery of t ...
- LIGHT+CO Named Integrated Brand-Performance AOR For Anthony & Sylvan Pools
Accounts on the Move, Fern Siegel - Tuesday, February 14, 2023
LIGHT+CO consolidates responsibilities from multiple incumbent agencies. ...
- Tubi Grabs Social-Media Buzz In Super Bowl Debut, Offers Advertisers Young, Engaged Audience
MAD, Fern Siegel - Tuesday, February 14, 2023
Tubi made a big splash, driving more than 2x mentions of a ...
- Code3 Taps Atkinson As CEO
People on the Move, Fern Siegel - Tuesday, February 14, 2023
Code3 helps leading brands engage customers on every digital platform. ...
- DDB Fresh Revamps As Indie Agency Imminent
MAD, Fern Siegel - Monday, February 13, 2023
The agency remains focused on fashion and design and the production ...
- We Are Social Expands Presence In China
MAD, Fern Siegel - Monday, February 13, 2023
The agency has opened an office in Shenzhen, China, led by Dicke ...
- Lyonne Riffs On Super Bowl Ads In New Spot
Out to Launch, Fern Siegel - Monday, February 13, 2023
Peacock "Poker Face" star Natasha Lyonne stays in character in Big Ga ...
- Kargo Selects Pelino As Chief Strategy Officer
MAD, Fern Siegel - Friday, February 10, 2023
Pelino been instrumental in advising top brands, retailers and agencies how ...
- T-Mobile Enlists Travolta For 'Neighbor' Spot
Out to Launch, Fern Siegel - Friday, February 10, 2023
T-Mobile is returning for its 10th spot in the Super Bowl. ...
- Study: Podcast Listeners Take Ad Action, Market Spend Rises
MAD, Fern Siegel - Thursday, February 9, 2023
U.S. marketers said they expect the share of podcast advertising bought programmatical ...
- U.S. Navy Targets Gen Zs At Super Bowl LVII Experience
MAD, Fern Siegel - Thursday, February 9, 2023
The creative targets 17- to-24-year-olds who may not know the opportunities a ...
- Buchanan's Pineapple Celebrates Tropical Warm With 'It's Pina'
MAD, Fern Siegel - Wednesday, February 8, 2023
Celebrating a tropical state of mind, the integrated campaign for the n ...
- Dr. Ruth Offers 'Shots Of Pleasure' Tips For Valentine's Day
Out to Launch, Fern Siegel - Wednesday, February 8, 2023
Dr. Ruth, now 94, is promoting Whipshots, a vodka-infused treat, as ...
- Vladimir Jones Taps Oak As Strategy Director
People on the Move, Fern Siegel - Wednesday, February 8, 2023
CEO Meredith Vaughan said Oak's impact on its client work "has be ...
- Cheil UK Wins Priority Pass's Global Performance Media Account
Accounts on the Move, Fern Siegel - Tuesday, February 7, 2023
Priority Pass is a network of 1,300 lounges and travel experiences ...
- Melissa McCarthy Goes 'Somewhere' In Booking.com's Super Bowl Spot
MAD, Fern Siegel - Tuesday, February 7, 2023
The musical spot continues the Booking.yeah campaign, which will again give aw ...
- THE FIFTH Taps Brown As Creative Head, Expands LA Office
People on the Move, Fern Siegel - Tuesday, February 7, 2023
Brown has worked at various agencies, including Saatchi & Saatchi, Campfire N ...
- DDB Creates The AI-Powered Uncreative Agency
MAD, Fern Siegel - Monday, February 6, 2023
Some 12,000 users clicked on the new agency link within five day ...
- Tellers Kick Off Bud Light Super Bowl Spot While On 'Hold'
Out to Launch, Fern Siegel - Monday, February 6, 2023
The spot targets fans 21+, suggesting you can choose to make li ...
- PJA Promotes 2 Creative Directors
People on the Move, Fern Siegel - Monday, February 6, 2023
Meg Gallimore is now creative director, art and Ben Resnikoff was upp ...
- Battery Named Creative Partner By Vail Resorts
Accounts on the Move, Fern Siegel - Monday, February 6, 2023
Battery will also handle the launch of an inaugural brand campaign, "Hi ...
- Soap & Glory Wants Customers To 'Get Naked'
MAD, Fern Siegel - Friday, February 3, 2023
The push makes private moments public by highlighting women's body-care routines. ...
