Isadora Faber -- the Facebook terror of Florianopolis, Santa Catarina -- is so shy she speaks with her eyes cast downward and her slender hands clamped between her knees. Student of grammar and arithmetic, wearer of skinny jeans and Chuck Taylor All-Stars, hugger of pet dogs, this 14-year-old blade of grass with chestnut bangs and a pinched, bashful smile has brought her city's school system to its knees.

Eisenhower led the Allies to victory in World War II, so people thought he could be a great president. Examples like this came to mind when IBM's PR agency wanted to connect me with John Kennedy, vp of marketing, Global Business Services, to discuss the company's presence in marketing tech. Could the world's definitive enterprise software company really compete with the more nimble digital natives operating in the space?

Your privacy is very important to us. We designed our Data Use Policy to make important disclosures about how you can use Facebook to share with others and how we collect and can use your content and information. We encourage you to read the Data Use Policy, and to use it to help you make informed decisions. Not that you will, but we totally encourage you to.

Wild Pitches is about those who make zero effort to match the proposition to the recipient, blasting out unequivocally irrelevant queries at the expense of not only the reporter's patience but the client's reputation.

TV commercials have been steadily losing their primacy -- but they're still out there, and sometimes they capture the attention of the public. Now a Samsung spot has earned the opprobrium of the Reddit community, which is in general the wrong community to be on the wrong side of. I am here, ladies and gentleman, to defend the ad...or video promo, or whatever the hell it is.

What are readers to think of naked advertorial not disclosed as advertorial -- or the carnival midway that is the home page? The very environment signals everything they need to know: don't trust anything they see there. The collapse of the classified and display markets has devastated publishers' businesses. But the sponsored-content solution is claiming those publishers' very souls.

What to me is the saddest aspect of digital dislocation to witness is the accompanying moral surrender. Not only have once relatively dignified institutions demonstrated a willingness to do repugnant things for the sake of survival, they have rushed to do so. Which gets us back to the subject of this series: native advertising.

Publishers are not only selling their souls, they're barely extending the lives of their businesses in so doing. On the contrary, they are accelerating their own demise, because no reader will long patronize those who wantonly deal with the devil. The natives are restless, and also feckless. The question is what to do now. But it is no conundrum, nor structural problem, nor Gordian knot. It's simple: Disclosure.

Hey, it's summertime. Shouldn't you load the family into the car and take in the sights and sites that make the American tapestry so rich? Gonna be in Flint, Michigan -- perhaps to eyeball firsthand the industrial ruins of a city featured in Michael Moore's "Roger & Me?" You can travel in luxury and style in a brand new Buick Regal, the perfect blend of economy and gracious driving.

The tragic fact is that Coke is increasingly not consumed responsibly. It has become a dietary staple for countless millions and is consumed so immoderately that the incidence of obesity and Type II diabetes is off the epidemiological charts. The Coca-Cola Co. is surely not the sole contributor to sugar overdosing, but it is by far the most visible -- and has plenty to answer for.