Until last week, it was just a series of rumblings. The allegations were of horrible episodes, but they simply didn't penetrate the mantle of achievement, riches and accumulated goodwill of the groundbreaking icon. To dwell on the dirt would require you to see a hero as a monster. Now we have to answer hard questions about events, and about ourselves. What will we tolerate when we are in the thrall of genius, and what will we be willing to look away from?
This is a thinly veiled autobiographical tale of universal malevolence and the struggle against it by a monomaniacal hero -- yours truly. There will be heartbreak, danger, toil and the world's largest family of exchange-traded funds, a wholly owned subsidiary of BlackRock, offering not just a diversified investment instrument but low fees and significant tax advantages over equities.
Reached the bottom of some Internet page the other day, and just when I thought I'd come to the end of useful content, there was a trove of irresistibility. Ding dong! You merengue?
I don't know which to fear more: the possibility that the index is wrong, and the wobbling ad industry goes to its knees, or that the index is right, and brand shareholder money is squandered by the billions with no hope of an adequate return. If a rising economy does pad marketing budgets, the found money should be invested in channels that cultivate direct and ongoing connections with consumers -- not to the forest primeval.
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