An annual tribute to all that is not real, by and for personas that are not real but inhabiting bodies that are, ahem, augmented reality, presuming to weigh in on political affairs that are all too real.

To our community: On our journey to rule the world, we often discuss products we're building and the promises we shall later renege on. Today I want to focus on the most important question of all: do we yet own your DNA?

The media, the intelligence agencies, the judiciary and next...Nordstrom?

The real loser Sunday night was nothing less than Trumpism, which was repudiated bigly by the advertisers. Some of the biggest companies in the world spent fortunes to voice an alternative to the resentment, suspicion, fear, ignorance and blind hatred that brought Donald Trump to power.