While Microsoft (finally) built up its cloud business and Google took over the world with search, Yahoo stood pat on content. Lots and lots of content viewed by lots and lots of people creating lots and lots of ad inventory that got less and less valuable with every passing minute.
On behalf of VH1 and the entire Viacom family of companies, permit me to express my concerns over the recent program-standards snafu. It seems you were each dismayed to find your spots placed in our exciting, romantic reality show, "Dating Naked."
Do you really want to antagonize so many segments of the population? Do you see Pepsi calling Coke drinkers rapists and murderers and terrorist? You do not. Because some people chafe at that kind of treatment. It's just poor Customer Relationship Management.
Last spring, when Facebook's Instant Stories came to this world, I considered the possibility of salvation. If publishers were to cede distribution to Facebook, they would achieve faster loading speeds and a better user experience, and would benefit by vastly higher reach and at least theoretically, significantly higher CPMs.