The Big 4 are failing because, as has been obvious for almost a decade, they must fail. Fragmentation and ad avoidance have killed their business model. The question, therefore, should not be how the Big 4 can cure what ails them. They cannot cure what ails them. The only relevant set of questions concerns what will succeed the Big 4.
We have some hot new technologies here, and we should have some sizzling hot leveraging going on 24-7. It's a team effort, but the purpose of this communication is to "prime the pump." So here are some "conversation starters" from the 31st floor.
The presidential election was an electoral drubbing for the Romney campaign, a repudiation for the Republican Party, a humiliation for Karl Rove and his American Crossroads superPACS and a lethal blow to the notion of advertising persuasion. What the GOP proved, and what all marketers must at long last internalize, is that you can't advertise yourself out of a bad relationship.
I hope this note finds you well. As you know, Tooboozoob has just received a first-round investment from Prodigal Group Venture Partners for its cutting-edge networking platform that dynamically merges demand-side data optimization with FGB inputs for maximum transparency and scalability.
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