This is fall, which means three things: The NFL is back, more corrupt than ever, Congress is useless (the other three seasons, too), and it's time for the semiannual P.R. Wild Pitches. Publicity worst practices in all their autumnal glory! The Garfield at Large team has spent months saving string, although we can't take much credit. The heroes of this feature are the publicists who week in and week out send out press releases displaying a nearly majestic irrelevance to anything we do here in this column about media and marketing.
We have our answer: 9 1/2 years. That is how long the entire agency business lives in denial after being informed, politely but firmly, that it is living on borrowed time. That's how long it took Voyager 2 to get to Uranus. Finally, with last week's announcement of a deal between Publicis Groupe and Adobe for integrated data management on a Global Marketing Platform, somebody shows signs of reckoning with reality.
This is about some terrible TV commercials and one not-quite-as-bad commercial --- all starring Matthew McConaughey for the Lincoln MKC compact crossover. Every now and then comes along a campaign that defines all that is superficial, uninspired, pretentious and vacuous about advertising. In its bid to metamorphose from near-luxury to luxury, Lincoln whiffed on its almost-as-critical MKZ sports sedan. It cannot afford to screw up the MKC.
NEWS ITEM: A recent "Good Morning America" interview with supermodel Gisele Bundchen and Olympian Lindsey Vonn about their new Under Armour advertising campaign was paid for by Under Armour. Team coverage tonight on the remarkable new campaign for the disruptive laundry product they simply call "Smart Seek." From New York City's Fashion Week, correspondent Linsey Davis reports.
Verily, we live in a Golden Age of TV -- terrestrial, cable, streaming, telepathic, whatever. Unless you are devoted to the major networks, or stuff yourself on so-called reality TV, if you are seeking cultural treasure you'd be hard-pressed to fail. It's like fishing in a stocked pond. Everybody leaves with a full creel.
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