Went to Advertising Week in New York, with all its pomp and self-importance, but it was all so odd. Madison Avenue, did you not notice the panel subjects? Mobile, Big Data, so-called "native" advertising, "brand stories" -- 200 of them, all premised on momentous change. And yet, at least among the agency folks I was hanging with, there was the prevailing sense that this was all no biggie. Sure, some disruption at the margins -- but all in all, business as usual.

Isadora Faber -- the Facebook terror of Florianopolis, Santa Catarina -- is so shy she speaks with her eyes cast downward and her slender hands clamped between her knees. Student of grammar and arithmetic, wearer of skinny jeans and Chuck Taylor All-Stars, hugger of pet dogs, this 14-year-old blade of grass with chestnut bangs and a pinched, bashful smile has brought her city's school system to its knees.

Eisenhower led the Allies to victory in World War II, so people thought he could be a great president. Examples like this came to mind when IBM's PR agency wanted to connect me with John Kennedy, vp of marketing, Global Business Services, to discuss the company's presence in marketing tech. Could the world's definitive enterprise software company really compete with the more nimble digital natives operating in the space?

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Wild Pitches is about those who make zero effort to match the proposition to the recipient, blasting out unequivocally irrelevant queries at the expense of not only the reporter's patience but the client's reputation.