Whose fault is it that ad blockers are the 21st century's version of DDT, and as indiscriminately deployed, ridding us of a pestilence but also doing grave harm to useful ad species and the publishing ecosystem as a whole?
MFS will convene a room full of owners and top managers from across the media ecosystem to share experience, expertise and most of all truth in their mutual search for revenue solutions to the structural problems that bedevil us all.
The kids are back in school, ragweed and 24 presidential hopefuls are in the air, we're already at G in the tropical-storm alphabet. Fall must be on its way. Which means it's also time for our semiannual meditation on thoughtful, discriminating, professional public relations.
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