MAD London Editions for May 2016
- MAD London - Friday, May 27, 2016
- A Kick(back) In The Teeth -- Are Agencies Working For Brands, Or Themselves?
- Snapchat Raises $1.8B, IPO Expected This Year
- Snapchat Becomes A Top Five Unicorn
- MAD London Break: May 30 - June 3
- Facebook Expands Ad Reach Off-Network, Will Now Target Users Not Connected To Facebook
- Brexit Debate Not Impacting Consumer Confidence
- What Happens To New Email Rules If The UK Leaves The EU?
- France Moves Forward With The Right To Disconnect
- Think Tank Calls On A Google Tax To Fund Journalism
- Investment Advisory Firm Gives Thumbs Up to Martin Sorrell's $106 Million Pay Package
- Facebook To Track Web Users Without Accounts
- LinkedIn Advises Users To Pick Stronger Passwords After Hack
- Cross Screen, Forked Tongue
- 'Daily Mail' Group Print Revenue Plummets
- Two Years To Go Until GDPR Becomes The Law
- MAD London - Thursday, May 26, 2016
- Nobody Will Miss Mobile Display -- Brands, Are You Prepared?
- Facebook Will Shutter Facebook Exchange (FBX)
- Three Presses Ahead With Mobile Ad Blocking Trial
- Forget Likes And Shares -- Use Social To Grow Email Lists
- Google Lets Brands Bid Based On Device Type, Hailed A 'Significant' Move
- Netflix And Amazon Must Carry 20% European Content In The EU
- Marketers Get More Done By 'Batching' Emails Instead Of Replying Immediately
- Trinity Mirror Looks To Merge Ad Sales With Rivals As Print Revenues Fall
- ASA Says More Work Needed In Educating Brands On Internet Rules
- Abuse Of Females Rife Online -- And Women Are Responsible For Half Of It
- Two Years To Go Until GDPR Becomes The Law
- Pepper The Robot Gets A Job At Pizza Hut In Asia
- BBC Director General Rules Out BBC Carrying Online Ads
- France Officially Bans Work Email After Hours
- Google Maps Gets More Ads With Support From Beacons, Proximity Campaigns
- What Online Marketers Can Learn From Coffee Shops
- MAD London - Wednesday, May 25, 2016
- Google Redesigns AdWords For Mobile-First Campaigns, Adds Programmatic Ad Features
- Spotify Has Record Year, But When Will It Make Money?
- Facebook Investigation Finds Potential For Media Bias
- Snapchat Seeks New Funding, Commands 100M Daily Users
- Twitter's Dorsey Claims Progress But 'Things Take Time To Change'
- Everything I Know About Content Marketing, I Learned In Writing Class
- PHD Boards Carnival, Consolidates $100 Million+ In Media
- Google To Get Rid Of Android Passwords For Biometrics And Trust Scores
- OMG! Agency Kickbacks Could Lead To Jail Time!
- BT Sport Says Swapping Data For Streaming Champions League Final On YouTube Makes Sense
- UK Government Announces Review Of Anti-Terror Email Harvesting Powers
- Google Mulls Selling Promotional Pins For Google Maps On Mobile
- Brexit Campaigners Emailed Supporters Its Rivals' Contact Details
- Consumers Warned Over Rise In Holiday Email Interception Scams
- Sky News Closes U.S. Site
- Google's Paris Office Raided In Tax Investigation
- Lord Sugar's Amscreen Fires Digicom
- Netflix, Amazon Subject To EU Quotas, Investments
- We All Made More Profit Last Year Than Twitter And Spotify Combined -- Houston, We Have A Problem
- MAD London - Tuesday, May 24, 2016
- Facebook Lets Publishers Stream Live Video
- Selfies Put Society In An 'Adolescent Crisis,' Psychoanalyst Warns
- Survey Probes Marketing Performance-Related Talent Issues
- Facebook Denies New Bias, Updates Guidelines To Its News Reviewers
- Hulu Worth Pegged At $25B, Profitable In 2 Years
- M&S Seeks Aligned Consistent Message Through Ad Account Review
- EBay Advertising Reshuffle Aligns Executives Across Europe
- Deadline For Google Journalism And Innovation Grants Looms Next Week
- John Caudwell Backs Mobile Challenger Unshackled
- The Dark Side Of Digital Interfaces
- It's Not Just You -- Psychoanalyst Calls Out The Selfie-Obsessed
- Subject Line Suggestions Will Replace Gut Feeling With Data-Driven Insight
- Survey To Determine Extent of Sexism In Advertising Agencies
- MAD London - Monday, May 23, 2016
- UK's VCCP Acquires San Francisco Indie Shop Mut-Tay-Zik | Hof-fer
- Facebook Builds A VR Team In London
- Mobile Is Email's Second Chance -- Get Relevant Or Go Home
- Anti-Fraud Certification Launches With 30+ Participants
- Consumers Are Backing Sustainability, Claims Unilever
- UK Comedian Built A Career On Responding To Spam
- Global Pay TV Revenues Forecast To See Slower Gains
- Ryanair Pro 'Remain' Ad Reported To The Police
- Anti-Fracking Campaigners Accused Of Email Hacking
- Research Shows Nationals Coverage Favours Brexit
- Former UK Regulator's Economist Claims Email Makes Post Rules Out Of Date
- Virgin Active Launches Connected Spin Class
- Irish Bookmaker Rapped For Crucifixion Email Ad
- Premier Inn Hands GBP15m Ad Account To Lucky Generals
- British Labour Party Criticised Over 'Firstname' Personalisation
- Will EU Regulate Content Of U.S. Streaming Services?
- Habitat Appoints Rapier To Handle CRM And Customer Database
- The Best Use Of Google Cardboard Is The Recycling Bin
- MAD London - Friday, May 20, 2016
- Google Poised To Change Search Ads, Again
- Brits Nearly Most Cynical Nation On Brand Trust
- French Censorship Order Appealed By Google
- Instagram Adds Video To Carousel Ads
- Sky Uses Twitter's Niche To Push Sky Go
- Beacons Double This Year, On Way To 400 Million In Market
- UM and OMD Win Big At Festival of Media
- Should Brands Be Concerned By Google's Shift Into AI?
- The Data Tsunami Is Coming
- Facebook Live Lets You Peer Into Homes Around The World
- Why Don't Most Large Advertisers Treat Marketing As A Core Competency?
- YouTube Rules Out Challenging BT Sport Or Sky On Football Rights
- U.N. Humanitarian Campaign Puts Heat On Member Nations
- 'The Observer' And 'i' Newspapers Gain Most From The Independent's Print Closure
- Contactless Cards On Borrowed Time
- Forget Western Brand Cynicism -- China Loves Our Brands
- MAD London - Thursday, May 19, 2016
- Click Fraud Hijacks Bing, Google, Yahoo Searches
- Marketers Will Be Voting To Remain In The EU
- Is Search Dead?
- Google Home Brings Privacy, Security Questions Into Play
- Peroni Success Attributed To Strong Marketing By SABMiller
- Bye-Bye, Middlemen -- Header Bidding Is Here to Stay
- Public Associate Non-Sponsoring Brands As Linked To Euro 16
- Nationwide Puts GBP20m Media Account Up For Review
- Fool Me Once: Facebook's Alluring Proposition
- NHS Uses Augmented Outdoor Ads
- i Newspaper's Circulation Nears 300,000, Up 7%
- Electoral Commission Launches Registration Campaign For Referendum
- Nike Or Adidas? If You Don't Know Either, Sports Sponsorship Has A Problem
- MAD London - Wednesday, May 18, 2016
- Android Pay Launches In The UK
- Twitter Rethinks Character Limit -- Humanity Hangs In The Balance
- Is Twitter's Tweak A New Opportunity For Marketers?
- The Future of Mobile Advertising (Unless We Screw It Up)
- Android Grows In Europe At The Expense Of Windows And Apple
- You Have One Chance To Make A Good First Search Impression
- Will EU State Aid Rules Leave Homes Without Superfast Broadband?
- Yet Another Study Claims Ad Blockers Will Decimate Ad Revenue; This Time It's $12 Billion by 2020
- Burberry Profits Down, GBP100m Cost Cuts Planned By 2019
- Gap App Plans To Replace Discounting With Better Recommendations
- Big British Retailers Lag Behind In Omnichannel Experience
- Android Pay Is A Tipping Point For Mobile Payments As Well As Loyalty Schemes
- Unacast Raises $5M To Capitalize On Mobile Beacons
- Header Bidding: It's A Mixed Bag But Mostly Beneficial
- MAD London - Tuesday, May 17, 2016
- Twitter To Stop Counting Links In 140-Character Limit
- Another 20 Million Fitness Trackers And Smartwatches Hit The Market
- Google Cardboard App Now Available At Apple App Store
- Mobile First
- Time-Based Advertising Is Taking Off
- Facebook Takes On Google With Network Extension And Video Offering
- What Is Your Learning Plan?
- Pinterest's First UK TV Campaign Breaks Tonight
- Warren Buffet Amasses Billion-Dollar Slice Of Apple
- Beyond Pretty Charts: 3 Must-Haves For Programmatic Analytics
- Clear Channel Reaches Tipping Point Of 50% Revenue From Digital
- British National Health Foundation's Email Not Delivering To All Patients
- DM Trust Offers Brands Financial Help To Safeguard Best Practice
- Google Cardboard On The App Store -- Time To Get Virtual On Customer Experience
- Google Adds Commerce To Image Search, Places Real-Time Inventory In Query Results
- France Could Ban Emails After Work Hours
- Virtual Reality Gaining A Toehold
- MAD London - Monday, May 16, 2016
- O2 Chief Exec Lining Up Management Buyout
- The Data Dilemma: How To Leverage Big Data To Deliver Big Results
- Royal Ad Break Joins In Trend For TV Takeover Slots
- Bringing Tech Agility To Your Marketing Process
- Use Your Arm To Swipe On Your Smartwatch
- Playing the Green Field Outside The Walled Garden
- Twitter, Facebook And YouTube To Be Sued In France
- Spotify Appoints Chris Forrester As Head Of UK
- Eurovision Smashes Its Past Record With 7m Tweets
- L'Oreal Launches The Start-Up 'Founders Factory'
- Brands Plan Their Own 'Uber Moment' Disruption With Start-Up Partnerships
- FTC Reportedly Re-Evaluating Google Search Practices For Abuse
- Pinterest Lifts Affiliate Link Ban, Rolls Out Network
