MAD London Editions for May 2016
MAD London - Friday, May 13, 2016
People Hate Your Ads But 85% Would Rather Watch Your Ads Than Pay For Content
Ad Industry Bodies Unite To Fight Ad Fraud
New Doorways To Advertising: Meet Jibo, The Social Robot
Pret Launches Android Pay In The UK
Are Cookies Holding Back Mobile Programmatic?
Levy Says Sorrell Replacement At WPP Should Be 'Not Wicked And Nasty'
Apple Hails A $1 Billion Ride With China's Didi
Food And Drink Brands Welcome Potential New Rules On Advertising To Children
How To 'Sell' Programmatic Advertising
BT Sport To Stream Champions And Europa League Finals On YouTube
BBC Raises Concerns Over Government Influence After White Paper Publication
Social Media Linked To Eating Disorders
Havas CEO Bollore Nominated to Vivendi Board
Google Debuts Gboard To Aid Search, Send
Google Search Queries With Commercial Intent Return More Ads In Results
Adobe Upgrades Cloud With Data Science, Unveils Predictive Subject Line In Beta
Anti-Fraud Certification Will Let The Good Guys Circle The Wagons
MAD London - Thursday, May 12, 2016
Real-Time Personalisation The Latest Tool In Driving Email Engagement
IAB Reports Huge Rise In Original Digital Video, Claims It 'Beats Regular TV'
Google Overtakes Channel 4 And Sky In Ad Sales
Why We Need VR Sunglasses
Online Advertising Up 13% Across Europe
Adobe Debuts Attribution Model And Virtual Analyst App At EMEA Summit
New Research Says Programmatic Trading Will Become Ubiquitous
Instagram Unveils New Logo
Amazon Wants To Reshape The Way We Watch
Content Marketers Rejoice: Ad Blocking To Cost Publishers $27 Billion by 2020
Three Refuses To Give Up On O2 Takeover
Refining Receptivity
British Health Clinic Fined After Revealing Patient Data in Email
Automation Accomplished, It's Time for the Creative Renaissance
Navigating 'The 1%': Keeping And Managing Programmatic In A Transitional Period
Buckingham Palace, Westminster Abbey Getting Royal IoT Treatment
Facebook Lets Brands Target Ads Based On How Much Time, Money People Spend On Its Sites And Apps
Paris Woman Commits Suicide On Periscope
Spotify's Storytelling Secrets Have Been Revealed
MAD London - Wednesday, May 11, 2016
Will Second Screening Win Euro 2016?
Agencies Form 'Smart Alliance' To Facilitate Global OOH Campaigns
Really? Half Of Brits Can't Identify Search Ads? (No, Not Really.)
Senate Commerce Committee Investigates Whether Facebook 'Misleads The Public'
Data Tells Why Brands Lag And Drag On Mobile
Amazon Takes On YouTube With Video Service
Beacons Determine Best Time To Send Ads, ID When Shopper 'Due' For Store Visit
YouTube Feedback Being Used To Tailor Outdoor Campaigns
Facebook Adds Dynamic Ads To Instagram
Facebook Launches Dynamic Ads To Travel Brands
Marketing Boss Launches #SaveBHS Guerrilla Campaign In London
UK Retailers Blame Poor Figures On Wet April
ICO Highlights New EU Privacy Laws As An Opportunity To Build Trust
MAD London - Tuesday, May 10, 2016
Adblock Plus Reaches 100 Million Active Installations
Facebook: The Fashionably Late Star Guest To The Chat Bot Party
Half Of ECommerce Now Mobile
Magna Global Shifts $250 Million From TV To YouTube
Google Launches Way For Publishers To Highlight Local News
Is Mars Leading The Way In Bringing Sales And Marketing Closer?
Brits Nearly A Tenth Less Likely To Click On Ads Than Americans
Dentsu Aegis Acquires China's VeryStar E-commerce Agency
Is Google A/B Testing Search Results In Black?
Facebook Accused Of Filtering Out Conservative News
The i Newspaper Launched In Northern Ireland
Slashed Wage Bill Triples Profits At The Express
Mars Shows Marketing And Sales Are Merging - Time For Marketing To Swap 'Likes' For ROI?
MAD London - Monday, May 9, 2016
Merchants Coaxed Into Subsidizing Rides With Uber Offers
Snapchat Cautiously Welcomed By UK Advertisers
The Top 5 Takeaways From This Week's NewFronts
Italian Publisher Blogo Will Use AppNexus Publisher Suite To Monetize Inventory
BBC Looking At Data To Commission New Shows Netflix Style
One Part TV, One Part Digital: How Nielsen Jiggers Total Audience
Everybody Ghosts, Sometimes
FCB Rainmaker Chris Shumaker Upped To Global CMO
MINI Moves From Iris To The Brooklyn Brothers
The Lives Of Others: Unpacking The Value Of Social
Bauer Buys Orion Media
Parents' Smartphone Use Impacts Children's Conversation Skills
UK Group Calls On Lawyers To Stop Sending Sensitive Information Via Email
Blue Hive Rebranded Global Team Blue By WPP
Wanna Know What Customers Want? Why Not Just Ask Them?
Bridging The Data Disconnect
MAD London - Friday, May 6, 2016
The Netflix Conundrum: New Opportunities, But What Next When People Don't Buy Stuff?
WPP Rebrands Team Detroit, Blue Hive, Retail First As GTB
Under Armour Confident It Will Topple Nike
Google Featured Snippets Increase Search Page Engagement Rates
Netflix Reveals A/B Tests Used To Get Us Watching More
Streaming And Downloads Surpass DVD Buying And Renting
Windows 10 Proliferates On Devices, Games
BT Broadband Investment Pledge May Not Remove Openreach Breakup Threat
Tag Heuer Signs Up Claudio Ranieri
WWF Seeks Agency To Help Save Tigers
Why Big Data Can Weigh You Down, And What To Do About It
Customers Are Not Commodities. Why Does Advertising Treat Them Like They Are?
My Even Newer, More Up Front
MAD London - Thursday, May 5, 2016
Print's Demise Means News Brands Must Go Native And Ban Those Blockers
Instagram Ups Ad Targeting Capabilities, Tests Brand Pages
YouTube Planning 'Unplugged' TV Service For 2017
How Email Is Unlocking Millennials' Display Potential
Magna Cuts $250 Million NewFront For YouTube, Part Of 3-Year 'Preferred' Google Deal
Let's Make Online Advertising Great Again!
Trinity Mirror Closes 'The New Day'
Mobile, Social and Programmatic Fueling Internet Ad Growth
Netflix Seeks Media Agency For Special Projects
Hulu's Upfront Message: Think Of Us As TV, But 'TV Redefined'
The Independent Web Site Claims To Be In Profit And Recruiting
Report Says BT Most Likely British Company To Buy Channel 4
Unilever CMO Says Snapchat Has 'Come Of Age'
BMW Puts GBP20m Media Account Up For Review
OgilvyOne Names Jo Coombs Chief Executive
Privacy Campaigners Concerned Over Google's Access To NHS Records
MAD London - Wednesday, May 4, 2016
Ad-Blocking Villains Add Hush Money To Their Protection Racket
Flattry Will Get You Nowhere: Blocker Joins Micropayer To Bypass Ads
Adblock Plus and Flattr Launch Micropayment System
Define Gray Lines In Programmatic Before They Define You
How We Might Search (On the Go)
Fears For The Economy As Consumers Stop Spending
Google Reports Site Hacks Rose 180% In 2015
Posterscope Buys Liverposter Platform
SoundCloud To Sell Audio Ads In The UK
Time Spent Searching Declines As Mobile Overtakes Desktop
Search: Good. Social: Good. Search + Social: Very Good.
Broadband Providers Ordered To Be Clearer On Pricing
Carling Returns To Premier League Sponsorship
IPG's Initiative Appoints Kate Bower Global Chief Strategy Officer
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