Marketing CPG Weekly Editions for July 2020
Marketing CPG Weekly - Friday, July 24, 2020
King Arthur Flour Rises To Become King Arthur Baking Company
Pepsi Partners With Yankees Slugger For MLB Promotion
Kind Frozen Takes To The Air (Literally) For Product Launch
Arm & Hammer Goes Virtual With Summer 'Camp' For Kids, Parents
Crayola's Ready For School -- And For Masks Kids May Be Wearing
Crystal Geyser, Domino's Pizza Promote Recycling, Sustainability
Synchronicity Hemp Oil Nets Partnership With United Soccer League
The Empathy Metric: PepsiCo Foodservice Checks In On How We're Feeling
Marketing CPG Weekly - Friday, July 17, 2020
Quokka Brew Founders Explain Their Campus Coffee Startup
Attracting Younger Buyers, Conagra Debuts Dozens Of Products
Procter & Gamble Spearheads 'Mask On, Ohio' Campaign In Its Home State
Sex Ed Is A Disgrace. Sustain's Ads Want to Change That
Furor Over Goya's CEO's Praise Of Trump Ignites Right-Wing Backlash
Country Time Offers Lemonade Stand 'Stimulus,' Calls Out Big Business
Babybel Global Rebrand Takes On 'Omnipresent' Snack Temptation
Gut Check: Prebiotics, Probiotics On The Upswing
Marketing CPG Weekly - Friday, July 10, 2020
PeaTos Snacks: 'Junk Food Taste Made From Peas'
Tampax Taps Amy Schumer To Spoof Period Cluelessness
Lysol: First Products To Be Approved By EPA For Killing COVID-19 On Surfaces
Bolstered By Sales Gains, SweeTarts Doubles Down On 'Be Both'
Dole Issues Ambitious 'Promise' To Help People, Planet
P&G Says Hotel Guests, Diners Reassured By Its 'Trusted' Cleaning Products
P&G Goes Native: D2C Deodorant Tests New Paths To Brand Building
Marketing CPG Weekly - Thursday, July 2, 2020
PepsiCo Grant Winner Shindig Will Launch Juices In August
Starburst Plays Vertical Video To Launch Vertically Shaped Swirlers
F'real Showcases Six New Beverage SKUs With Social Events
Madison Reed's Launch Skirts Men's Hair Hang-Ups
Americans Continue To Worry About COVID-19
Inroads Into The Inbox: What Brands Are Doing To Boost Email Deliverability