MediaDailyNews Editions for February 2005
MediaDailyNews - Monday, Feb. 14, 2005
Nielsen Botches Digital Cable Ratings, Will Reissue Data For Most Of The Season
Virtual Reality
Initiative Launches 'Innovations,' Taps Marketing Innovator To Run It
Rutman Jumps To MPG, Carat's Exodus Continues
NCC Restructures Spot Cable Sales Team
Optimedia: Bowl Proves Not So Super Among Young Men
Ask Jeeves Breaks TV Campaign, Heats Up Search Marketing War
MediaDailyNews - Friday, Feb. 11, 2005
FTC: TV Need Not Disclose Product Placements
PAX President Resigns
Outdoor Moves Toward Consensus For New Ad Metric, Could Gain Vs. TV, Print
Mediasmith Raids Riney, Red Rocket, Euro, Expands Management Team
Industry Panelists Pray For iPod For Video Content
MediaPost Unveils Plans For West Coast Interactive Media Conference
Boston Stadium Rights Auctioned On eBay
MediaDailyNews - Thursday, Feb. 10, 2005
Media Agency Searches Soar In January, Become Madison Avenue's Most Active
Sirius' Karmazin Pitches Satellite Radio To Apple
Sales Calls, Part II
After An '04 Turnaround, Magazine Ad Pages Dip Again In January
Media Contacts Adds Global Director Of Research And Insight
Addendum: IRTS Honors PHD, Optimedia, Too
Marketing Panel Predicts Low Ratings for Oscars
Rodriguez Named President Of Univision
Arbitron Names Musgrave Head Of Software Marketing
SQAD Names Three Execs to Management Team
MediaDailyNews - Wednesday, Feb. 9, 2005
Havas Turns 'Positive' Following Record New Business Quarter At Arnold, MPG, Etc.
Quality as a Function of Time: The Return of Creative
Online Publishers: 'We're Not Keeping Up With Demand For Video'
Clear Channel Finds Less Ad Time Driving More Radio Listening
Carat Goes Hollywood, Taps TV Vet To Helm Entertainment Unit
Fortune Taps New Editor
Universal Looks At VISTA, Likes What It Sees
ABC To Stream 'Desperate Housewives' Via AOL
New Data Reveals TV Nets Among Top Radio Spenders
From Cars To Wireless, Urban Radio Listeners Are Big Spenders
ABC Sells Out Oscars Ad Time, Secures TV Rights Through 2014
CBS Signs Affiliation Agreements With Raycom Media
MediaDailyNews - Tuesday, Feb. 8, 2005
Some People Are More Equal Than Others
Most Replayed Moment Was Skin, Not Pigskin, But Super Bowl Sets New Record
After TV Buy Malfunctions, GoDaddy Goes To Web About To Be Sold
Forget Stern, Satellite Radio's Pull Depends On Remaining Commercial-Free
Starcom Names Top Media Buyer, Top Dog: Muszynksi Becomes CEO
Falk Allies With Fivia
FCC Takes Steps Toward Expanding Satellite Broadcast
JWT Finds Time Worth More Than Money
Comedy Central Reorganizes Marketing Department
New York Times Begins Streaming 'Video' Ads
Ziff Davis Elevates Consumer Marketing Chief
Celeb Poker Craze Continues
MediaDailyNews - Monday, Feb. 7, 2005
Majority Prefer Super Bowl Ads, Socializing Vs. The Game Itself
In A Shakeup, Aegis Names A New Chief
And the Children Will Lead Them
Product Displacement: Brands That Don't Pay Don't Get To Play
BRIO Taps Blue Plate For Holiday Media Blitz
MPG Serves Up A Plate of Outback to CBS' 'Listen Up'
Fox Nixes Pre-Game Spots Poking Fun At Super Bowl Advertiser Budweiser
MediaDailyNews - Friday, Feb. 4, 2005
Time Warner Discloses Big Stake In Google, Claims It's Not 'Strategic'
Out to Launch: The Kick-Off Edition
Super Bowl Delivers Super Targeting, Agency Finds
Wall Street Revises Online Ad Outlook, Raises Share Of Total Ad Spend
Firms To Monitor, Quantify Super Bowl's Buzz Marketing
Casino Buys Ad Space On Pregnant Woman's Belly
Study: POP Displays, Not TV Influence Adolescent Drinking
Russia Says 'Da' To Omnicom's Das
MediaDailyNews - Thursday, Feb. 3, 2005
Initiative Adds Strategic Role, Taps Tunnicliffe As CSO
Ad Groups To FCC: Kids Ad Rule Changes Unfair, Will Hurt TV, Web
Nielsen Launches Ad Salvo Aimed At Ethnic Groups, Won't Run TV Spots
Ad Tracker Sees Healthy '05 Ad Growth, Relatively Moderate Online Ad Expansion
Nielsen Prediction: Super Bowl XXXIX May Be Biggest Yet
Herzog Named President, Comedy Central And Spike TV
Half Time, Two Heads, One New Media Brand
Arbitron Elevates Hanley To U.S. Media Services
MediaDailyNews - Wednesday, Feb. 2, 2005
Radio Breaks $20 Billion Ad Barrier, But Weak Signals Continue
Einstein's Corner: No Good Deed Goes Unpunished
TiVo's Yudkovitz Resigns As President
Media Marketing Solutions Expands
New York, New York, The City So Great They Published It Thrice
Discovery Takes Flight With Richard Branson
MediaDailyNews - Tuesday, Feb. 1, 2005
Verizon Slates Video-Capable Wireless Phone Service
TV Industry Cites The Hand That Feeds It, Recognizes Media Shops
NFL, Motorola, And America Online Launch Wireless Super Bowl
Ad Server Introduces Nielsen DMA Targeting For Online Ads, Bandwidth Too
KSL Begins '05 On A Roll, Nabs $55 Million In New Business
A&E Nabs 'The Sopranos'
Viacom CFO To Step Down
ABC Family, New Line Team For Comedy Promos
MediaPost Launches New Publications Site, OnlineMediaDaily
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