MediaDailyNews Editions for April 2013
- MediaDailyNews - Tuesday, April 30, 2013
- Integrating Marketing Key, Yet Challenges Remain
- Meredith Extends Ad Guarantees
- Clean Shave: Grey Wins Gillette's Global Ad Business
- Sinclair Benefits From Station Sales, Revs Jump 32%
- Weather Channel Launches Twitter Effort
- Aereo's Diller Sees Free Broadcast Via Internet As Future
- Online Video Rivals TV For Viewers
- 'Real Simple' Names Tan VP, Marketing
- Major League Baseball Extends YouTube Offerings
- MediaDailyNews - Monday, April 29, 2013
- VivaKi Strikes Exclusive 1-Year Deal For Online Video Optimization, Works Like A TV Optimizer
- Forecasters Downgrade 2013 Ad Outlook: Remain Bullish On Future, Especially For Digital, TV
- Pitch King: Omnicom Tops RECMA Media Performance Rankings
- WPP Revs Rise 4%, New Biz Nets $1.5B
- Major TV Sports Events Spur App Usage
- Clear Channel ClearVision TV, Kids Programming Take Off At Dallas Airport
- NBC On 'Fire,' Renews Dramas
- CBS Holds Top TV Berth, NBC Pursues 'Revolution'
- Havas Media, DG Ad Partnership Crosses TV, Online
- Speak Not Of Love. In Fact, Just Shut Up
- Better Than Death: Jaguar Gets Its Due
- Needed: Association Consolidation To Drive Industry Collaboration
- MediaDailyNews - Friday, April 26, 2013
- Local TV Ad Forecast To Hit $21B By 2017
- TWC Takes Google TV, Broadband Rivalry In Stride
- Global Ad Spend Rises, Entertainment, Telecommunications Categories See Uptick
- MDC Partners Upbeat About Business, Records 13.6% Rev Gain
- NYTCO Circ Revenues Up, Ad Revenues Down
- Mag Bag: 'National Journal' Bows NJ+ Digital Ad Targeting
- Nielsen Upbeat About FTC Review, Cross-Platform Ratings Response
- Mobile Soars, But Future Appears Multiscreen
- AMC Delves Into 'Sight,' Sci-Fi Series
- The World Of PR: Surrounded By Luxury Items
- MediaDailyNews - Thursday, April 25, 2013
- A&E Taps Actual Agency 'Booking' Data, Reveals Upfront Vs. Scatter Shares For All Networks
- VW Utilizes DirecTV's Addressable Ad Platform
- AMC Evolves TV Brand By Adding Original Series
- Outcast Taps Nielsen Media, Metrics Model
- Media General: Q1 Revs Flat, But Retrans Fees, Digital Up
- BPN Wins Media Duties For Hillshire Brands
- Broadcasters Determined To Stop Aereo 'Piracy'
- 'Voice' Still Sings, But CBS Takes Tuesday Night
- NBCU Launches New Digital Initiatives
- Shazam, Screenvision Strike 2-Screen Ad Deal
- Big Fuel Taps FitzGerald As Head Of Network Services
- Woodrow To Head Perfect Storm TV Unit
- Gyro Adds 2 Execs
- The Whole Story - The Diet Pepsi Media Challenge
- Negotiating a New Frontier
- MediaDailyNews - Wednesday, April 24, 2013
- Terkelsen Retools MediaVest, Cites Wins, Innovations
- Gannett's TV Revs Rocket 10%, Retrans Up 60%
- Acura, Microsoft Sponsor Free NYT Video Access
- Worst Job in America? Newspaper Reporter
- Cox Enterprises Shuffles Executive Leadership
- State Farm Sponsors Telemundo's Latin Music Awards
- Starcom MediaVest Group, ShareThis Expand Metrics Partnership
- Seven Arts, Prodigy Pictures Team For 3 TV Series
- M&C Saatchi Returns To NYC
- Staying Power
- Let's Go Numb
- MediaDailyNews - Tuesday, April 23, 2013
- Starcom MediaVest, Twitter Reach Upfront TV Data Deal
- TWC Launches STEM Campaign To Promote Science, Tech
- RMG Acquires Symon Communications
- Raven To Chairman, A&E Networks, Dubuc Named CEO
- Tecate Bows Spanish-Language Campaign Targeting Men
- NBC News' Boston Bomber Ratings, Cable Nets Soar
- Univision's getTV To Air Sony Classic Movies
- Morgans Hotel Taps Firstborn For Digital Strategy, Content
- CNBC Digital Creates Studio To Produce Finance Videos
- MEC Retains Mitsubishi Australia Media Biz
- Macy's Claims First All-American Crowdsourced Ads
- Porter Novelli Named AOR For NYCxDESIGN
- Episode 604: Mary Kay, Mary Jane, And The Electric Circus
- Bande A Part
- MediaDailyNews - Monday, April 22, 2013
- IPG's Roth Optimistic About 2013 Performance
- MRM Ups Jacobs To Global CTO
- JCDecaux, Clear Channel Drop Bids For CBS Outdoor's International Properties
- Higher Incomes Correlate With Streaming Subscriptions
- NBA TV Outpaces Big TV Nets
- Lakers Broadcasts Continue Korean Option
- Ask.com Rolls Out A Series Of TV Ads
- RadioShack Nabs Warren As CMO
- Cable News - What A Blunderful World
- Ship And Bones: Where's The Beef?
- MediaDailyNews - Friday, April 19, 2013
- Walking Dead: Broadcast Bites Into Network Ad Erosion, AMC Leads Cable's Momentum
- Omnicom Q1: Small Rev Uptick, Media Organic Growth Rises 6%
- Macdonald Promoted To President, McCann New York
- TVB To TV Advertisers: C3, Live-Plus Ratings Close Gap
- Time-Shifted TV Ups Binge-Viewing Rates
- Mag Bag: MAZ Gives Publishers Usage Data
- Telemundo's 'Mundo' Drives GM Product Placement
- Marketers Project Brand Ad Spend To Outpace Direct Response
- Advertiser Perceptions Names Angone SVP, Media Consulting
- Lean In: Droga5 Promotes Thompson to CEO
- Whining By The 'NY Times'
- MediaDailyNews - Thursday, April 18, 2013
- Younger TV Viewers Moving Online
- Study Reveals Method For Passively Measuring Ad Exposure Across Screens, Finds Simultaneous Usage As Much As 30% Of The Time
- Publicis: 2013 Uncertain, But Exec Comp Remains High
- VIA Agency Wins Republic Wireless' Integrated Marketing Biz
- News Analysis: News Media Keeps Getting It Wrong
- QSR Marketers Resonate With 2 Generations
- Televisa's Galavision Creates 'Caleidoscopio' Identity
- Starz Gives 'Demons' Second Season
- Facebook, Rovi Team To Integrate Movies, TV Shows
- Confessions of an Upfront Reporter
- MediaDailyNews - Wednesday, April 17, 2013
- Streaming TV May Erode Traditional Viewing
- Rentrak: 'Free' On-Demand TV Viewing Soars 40%, 'Many Ad Dollars May Be Left Behind'
- Global Product-Placement Deals Rise, U.S. Ad Spend Up 11%
- Arbitron Shareholders Approve Nielsen Takeover Deal, FTC Reviewing
- Coste To Run MDC Partners Network
- Taken For Granted: Publicis Unveils Participation Plan, CEO Levy Won't
- Networks Ask Appeals Court To Reconsider Pro-Aereo Ruling
- Bagot To Chief Creative Officer, H|L
- 'Guardian' Newspaper, EE Debut Content Service
- 'WSJ' Launches New Blog: MoneyBeat
- Correction: Zara Based In Spain
