MediaDailyNews Editions for April 2013
MediaDailyNews - Tuesday, April 30, 2013
Integrating Marketing Key, Yet Challenges Remain
Meredith Extends Ad Guarantees
Clean Shave: Grey Wins Gillette's Global Ad Business
Sinclair Benefits From Station Sales, Revs Jump 32%
Weather Channel Launches Twitter Effort
Aereo's Diller Sees Free Broadcast Via Internet As Future
Online Video Rivals TV For Viewers
'Real Simple' Names Tan VP, Marketing
Major League Baseball Extends YouTube Offerings
MediaDailyNews - Monday, April 29, 2013
VivaKi Strikes Exclusive 1-Year Deal For Online Video Optimization, Works Like A TV Optimizer
Forecasters Downgrade 2013 Ad Outlook: Remain Bullish On Future, Especially For Digital, TV
Pitch King: Omnicom Tops RECMA Media Performance Rankings
WPP Revs Rise 4%, New Biz Nets $1.5B
Major TV Sports Events Spur App Usage
Clear Channel ClearVision TV, Kids Programming Take Off At Dallas Airport
NBC On 'Fire,' Renews Dramas
CBS Holds Top TV Berth, NBC Pursues 'Revolution'
Havas Media, DG Ad Partnership Crosses TV, Online
Speak Not Of Love. In Fact, Just Shut Up
Better Than Death: Jaguar Gets Its Due
Needed: Association Consolidation To Drive Industry Collaboration
MediaDailyNews - Friday, April 26, 2013
Local TV Ad Forecast To Hit $21B By 2017
TWC Takes Google TV, Broadband Rivalry In Stride
Global Ad Spend Rises, Entertainment, Telecommunications Categories See Uptick
MDC Partners Upbeat About Business, Records 13.6% Rev Gain
NYTCO Circ Revenues Up, Ad Revenues Down
Mag Bag: 'National Journal' Bows NJ+ Digital Ad Targeting
Nielsen Upbeat About FTC Review, Cross-Platform Ratings Response
Mobile Soars, But Future Appears Multiscreen
AMC Delves Into 'Sight,' Sci-Fi Series
The World Of PR: Surrounded By Luxury Items
MediaDailyNews - Thursday, April 25, 2013
A&E Taps Actual Agency 'Booking' Data, Reveals Upfront Vs. Scatter Shares For All Networks
VW Utilizes DirecTV's Addressable Ad Platform
AMC Evolves TV Brand By Adding Original Series
Outcast Taps Nielsen Media, Metrics Model
Media General: Q1 Revs Flat, But Retrans Fees, Digital Up
BPN Wins Media Duties For Hillshire Brands
Broadcasters Determined To Stop Aereo 'Piracy'
'Voice' Still Sings, But CBS Takes Tuesday Night
NBCU Launches New Digital Initiatives
Shazam, Screenvision Strike 2-Screen Ad Deal
Big Fuel Taps FitzGerald As Head Of Network Services
Woodrow To Head Perfect Storm TV Unit
Gyro Adds 2 Execs
The Whole Story - The Diet Pepsi Media Challenge
Negotiating a New Frontier
MediaDailyNews - Wednesday, April 24, 2013
Terkelsen Retools MediaVest, Cites Wins, Innovations
Gannett's TV Revs Rocket 10%, Retrans Up 60%
Acura, Microsoft Sponsor Free NYT Video Access
Worst Job in America? Newspaper Reporter
Cox Enterprises Shuffles Executive Leadership
State Farm Sponsors Telemundo's Latin Music Awards
Starcom MediaVest Group, ShareThis Expand Metrics Partnership
Seven Arts, Prodigy Pictures Team For 3 TV Series
M&C Saatchi Returns To NYC
Staying Power
Let's Go Numb
MediaDailyNews - Tuesday, April 23, 2013
Starcom MediaVest, Twitter Reach Upfront TV Data Deal
TWC Launches STEM Campaign To Promote Science, Tech
RMG Acquires Symon Communications
Raven To Chairman, A&E Networks, Dubuc Named CEO
Tecate Bows Spanish-Language Campaign Targeting Men
NBC News' Boston Bomber Ratings, Cable Nets Soar
Univision's getTV To Air Sony Classic Movies
Morgans Hotel Taps Firstborn For Digital Strategy, Content
CNBC Digital Creates Studio To Produce Finance Videos
MEC Retains Mitsubishi Australia Media Biz
Macy's Claims First All-American Crowdsourced Ads
Porter Novelli Named AOR For NYCxDESIGN
Episode 604: Mary Kay, Mary Jane, And The Electric Circus
Bande A Part
MediaDailyNews - Monday, April 22, 2013
IPG's Roth Optimistic About 2013 Performance
MRM Ups Jacobs To Global CTO
JCDecaux, Clear Channel Drop Bids For CBS Outdoor's International Properties
Higher Incomes Correlate With Streaming Subscriptions
NBA TV Outpaces Big TV Nets
Lakers Broadcasts Continue Korean Option Rolls Out A Series Of TV Ads
RadioShack Nabs Warren As CMO
Cable News - What A Blunderful World
Ship And Bones: Where's The Beef?
MediaDailyNews - Friday, April 19, 2013
Walking Dead: Broadcast Bites Into Network Ad Erosion, AMC Leads Cable's Momentum
Omnicom Q1: Small Rev Uptick, Media Organic Growth Rises 6%
Macdonald Promoted To President, McCann New York
TVB To TV Advertisers: C3, Live-Plus Ratings Close Gap
Time-Shifted TV Ups Binge-Viewing Rates
Mag Bag: MAZ Gives Publishers Usage Data
Telemundo's 'Mundo' Drives GM Product Placement
Marketers Project Brand Ad Spend To Outpace Direct Response
Advertiser Perceptions Names Angone SVP, Media Consulting
Lean In: Droga5 Promotes Thompson to CEO
Whining By The 'NY Times'
MediaDailyNews - Thursday, April 18, 2013
Younger TV Viewers Moving Online
Study Reveals Method For Passively Measuring Ad Exposure Across Screens, Finds Simultaneous Usage As Much As 30% Of The Time
Publicis: 2013 Uncertain, But Exec Comp Remains High
VIA Agency Wins Republic Wireless' Integrated Marketing Biz
News Analysis: News Media Keeps Getting It Wrong
QSR Marketers Resonate With 2 Generations
Televisa's Galavision Creates 'Caleidoscopio' Identity
Starz Gives 'Demons' Second Season
Facebook, Rovi Team To Integrate Movies, TV Shows
Confessions of an Upfront Reporter
MediaDailyNews - Wednesday, April 17, 2013
Streaming TV May Erode Traditional Viewing
Rentrak: 'Free' On-Demand TV Viewing Soars 40%, 'Many Ad Dollars May Be Left Behind'
Global Product-Placement Deals Rise, U.S. Ad Spend Up 11%
Arbitron Shareholders Approve Nielsen Takeover Deal, FTC Reviewing
Coste To Run MDC Partners Network
Taken For Granted: Publicis Unveils Participation Plan, CEO Levy Won't
Networks Ask Appeals Court To Reconsider Pro-Aereo Ruling
Bagot To Chief Creative Officer, H|L
'Guardian' Newspaper, EE Debut Content Service
'WSJ' Launches New Blog: MoneyBeat
Correction: Zara Based In Spain
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