MediaDailyNews Editions for October 2019
MediaDailyNews - Thursday, Oct. 3, 2019
Nielsen Completes Local TV Ratings Reboot
GroupM, IAS Study Finds Higher Conversions For 'Viewable' Ads
Once Quietly Cancelled, Shows Now Announce 'Final Season'
Study: 'Nontraditional' Video Ad Formats On OTT Platforms Growing
FreeWheel Concerned That YouTube Restricts Ads For Its TV-Media Clients
46% Of U.S. Broadband Households Now Subscribe To Multiple OTT Services
Gen Z, Millennials Have Higher Tolerance For TV Ads, Study Finds
MediaDailyNews - Wednesday, Oct. 2, 2019
New Broadcast TV Season Sees Same Steady Viewing Declines
Gartner: CMOs Show Misplaced Optimism In Face Of Shrinking Budgets
CTV Achieves Critical Mass, Surpasses 50% Of Video Ads 'Served'
FreeWheel Joins Anti-Competitive Complaints Against Google
4A's Examine Media Measurement Priorities
NBC TV Stations Keep 'Apple Cart' Upright In Move To Viewer Impressions
Worldwide TV Sports Fees Predicted To Rise Sharply
Survey: Over 33% Of B2Bs To Invest In Personalized Content In 2020
New For Fall: CW's 'Batwoman': Cheerless Heroine In Hopeless City
Report Finds Winter Holiday Season Ad Spending Slowing
Trump's Impeachment: Biggest Media Showdown Of All Time?
MediaDailyNews - Tuesday, Oct. 1, 2019
IPG's Reprise Elevates Dimitri Maex To Global CEO
Request For Submissions: Agency Of The Year Awards
Mobile Marketing Association Elects 17 Consumer Marketers: Transforms Board, Focus Too
Apple TV+ Ramps Up National, Regional TV Spending
TV Should Follow Digital's Programmatic Lead
Kantar: Trump Campaign Spending Heavily On Social Media
Google Ads Takes Reporting Across Accounts
Discovery Picks FreeWheel For Unified Ad Management
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