MediaDailyNews Editions for October 2019
MediaDailyNews - Thursday, Oct. 17, 2019
Havas Retains Hyundai/Kia In Europe, Russia, Turkey: Will Focus On 'New Mobility Solutions'
CNN Democratic Presidential Debate Draws 8.3 Million TV Viewers -- And 9.2 Million Live Streams
Dem Debates Are Like Reality TV, But Not In A Good Way
Tweeting In The Middle Of Fifth Avenue (And Not Losing Twitter's Vote)
Netflix Boosts Marketing Internationally
Cogniscient Named Media Agency For Optimum Nutrition and BSN Brands
Ad Council Elects New Board, Names DAN's Kelley Vice Chair
Ad-Supported TiVo+ Streaming Platform Launches
Top Syndie Shows: Viewing Up Slightly Week-To-Week, But Down Season-To-Date
Deloitte: Digital Media Makes People Feel Isolated
How Media -- And Politics -- Can Be A Matter Of Perspective
MediaDailyNews - Wednesday, Oct. 16, 2019
Sorrell: Digital Makes Outdoor More Transparent, Attractive
MRC Keeps Accreditation Of Altered Nielsen TV Market Metrics
Radical Honesty: The Only Way Forward
Amazon Takes U.S. Search Ad Share From Google
TV Advertisers Sift Through Facts, Lies And Audience Numbers
Get Set For 'Watchmen': Vigilante Armies At War On HBO
Let's Bring Industry Together, Not Widen Divide
Study Finds Surge In Violence, Profanity In 'Youth-Rated' Prime-Time TV Shows
Sneakers, Streaming And Soul: How Bobby Solez Built His Brand Through Gaming
MediaDailyNews - Tuesday, Oct. 15, 2019
OMG, Publicis Groupe Big Winners In Disney Global Media Review
Deadline Today For 2020 'All Stars' Nominations
Facebook Tries To Justify Running False Political Ads
Numbers Game: 'Simpsons' Halloween Episode Is No. 666
Fox, ABC Make Big Promo Push For New Shows
Warren Takes On Facebook's No-Fact-Check Policy
Bain Deal For Kantar Includes IPO Option
Analyst: AMC Networks' Lower Ad Revenues Forecast To Continue
MediaDailyNews - Monday, Oct. 14, 2019
NFL Viewing Up 6% After 5 Weeks, 'Thursday Night Football' Rises 16%
Attribution 2.0: Let The Gold Rush Begin
Marketsmith Taps Active's Foy For Digital Media
Radio's Popularity With Hispanics Makes It Key Ad Vehicle
Former Omnicom Media Chief de Nardis Explains Move To LoopMe Board
Trump Joins Twitch Live-Streaming Platform
Q&A: CEO David Levy On How OpenAP Market's Pieces Fit Together
MediaDailyNews - Friday, Oct. 11, 2019
DAN Merges Gravity With Dentsu X U.S.
It's Going To Be A Wild Ride In The Media Agency Pitch Department In 2020
Survey: Advanced TV Ad Budgets Forecast To Rise
Paradox: Streaming Wars Will Be Great For TV Advertisers
Hulu Shifting To 'First-Price' Auction For Private Marketplace
Breaking It Down: Inside The 'Breaking Bad' Mystique
Would You Tell China to F*** Off?
Facebook Lets Trump Smear Biden In Ad
MediaDailyNews - Thursday, Oct. 10, 2019
Publicis Media's Rauxa Creates Data Intel Role, Taps TBWA's Botero To Fill It
The Media Math Behind Russian Meddling
OpenAP Market Opens For Targeted Buys Across Digital, Linear
WPP Shareholders To Vote On Kantar Sale
Why Social Media Influence On The 2020 Election Will Look A Lot Like 2016
Constructing The Perfect Democratic Candidate
Presidential Tweets Reveal 'Whistleblower' Spike, Reach New Heights
Consumer Concern Over Personal Info Soars, Especially In The U.S.
Social Media Nation Divided On Ellen, Bush Football Fun
Newswire Moves Into Earned Media Managed Services
MediaDailyNews - Wednesday, Oct. 9, 2019
Former UM President Named MilkPep CEO
Vizeum Wins Groupe SEB's Global Media AOR Assignment
Consumer Concern Over Personal Info Soars, Especially In The U.S.
Trump Administration, RNC Ramp Up Anti-Impeachment, Congressional Race Ad Spend
Brand Greta
Google Expands Self-Service, Automation For YouTube Advertisers
The Late Erwin Ephron's Measurement Contributions Still Ring True
Twitter's Mistake: Users Sent Targeted Ads
Finally Admitting There's 'Something There' With Esports: How Brands, Advertisers Foster Community In Esports
Trade Desk Strikes Data Deal With Vizio's Inscape
MediaDailyNews - Tuesday, Oct. 8, 2019
It's Still The Economy, Stupid, But Climate Surges As Consumer Concern
'Do Us A Favor,' Disney Style
IPG Launches Data-Based Media Activation Unit 'Kinesso,' Taps Kumar To Run It
Initiative's Next Media Project: A Book About 'Cultural Velocity'
Study: Digital Or Traditional Media -- What Works Best For Agencies?
Which TV Shows Accrue The Most Time-Shifted Ratings, By Programming Genre
Tinder Kicks Off 'Swipe Night' Adventure
OOH Shop Project X Adds Investor Tritium To Help Scale Its Business
E.W. Scripps Company Starts Scripps Octane, OTT TV Ad Platform
MediaDailyNews - Monday, Oct. 7, 2019
IPG Launches Data-Based Media Activation Unit 'Kinesso,' Taps Kumar To Run It
Controversy Swirls Around Disney's Multibillion-Dollar Ad Review
Disney Banning Netflix Advertising On Its Entertainment Networks
Zenith Revises 2019, 2020 Ad Growth Downward Again
Horizon, Carat YTD New Business Leaders
Arbitraging Human Attention
Ad Industry Forms Global Cross-Measurement Coalition
Ad Execs Mixed On Combating Erosion Of Brand Equity, Most Cite Need To Be More 'Contemporary'
P&G Exec Advises Marketers To Embrace Disruption
All Hail 'Cash Cab,' The Quiz Show That Will Not Die
MediaDailyNews - Friday, Oct. 4, 2019
Study Finds Value Of 'Brand Equity' Eroding, More So Among Agencies Than Marketers
Brand Equity Loses Some Of Its Own, Ad Execs See Its Value Eroding
Inclusivity, Gen Z Overriding Themes At ANA Conference
Michael Fanuele Departs General Mills For Assembly
The Roundel Disney Deal: A Harbinger Of Things To Come?
Amazon, Disney Wrestle Over Ad Sales, Other Fire TV App Terms
Political Ads Come Under Fire As TikTok, Facebook, Others Enforce, Update Policies
When It Costs Too Much (In Time And Money) To Watch Sports
CNN Declines Two Trump Campaign Ads Due To False Claims, Accepts One
« Previous Entries
Next Entries »