While economics continues to be what people are most worried about, climate change has soared as a top concern of consumers in the U.S. … Read the whole story
Want Disney's media Business? Maybe you can persuade your existing clients to spend more on Disney properties. Read the whole story
A year after its $2.3 billion bet to acquire Big Data company Acxiom, Interpublic has announced a new unit designed to create "applications that … Read the whole story
Initiative Global Chief Strategy Officer Stefan Burford has teamed up with bestselling author ("Contagious: Why Things Catch On") Jonah Berger to co-author "Cultural Velocity: … Read the whole story
Agencies believe traditional media works better to spread the word and make consumers think about a brand. Digital media is better for campaigns requiring … Read the whole story
While live-plus-same day and/or live-plus-seven days of time-shifted viewing are the coin of network TV's advertising realm, Nielsen has published an analysis making the … Read the whole story
The effort was squarely targeted at Generation Z (ages 18-to-25 years old), which now makes up more than half of Tinder's usership. Read the whole story
The agency said that the investment would help expand its staff and develop new technology applications as well as explore potential acquisitions. Read the whole story
Scripps Octane will offer ad placement through a combination of direct relationships and on-demand exchanges. Read the whole story
