MediaDailyNews Editions for October 2021
- MediaDailyNews - Friday, Oct. 15, 2021
- Advertising No Longer The Least-Trusted Profession, But Not By Much
- Mediassociates Bolsters Staff, Leadership Team As Client Roster Expands
- Diversity-Themed 'Social Experiment' Show Is Not For Everyone
- New Agency Group To Be Led By Former Reprise CEO
- Mediahub Wins Farfetch Global Comms Planning, Media-Buying Account
- Snapchat Partners With Universal On Halloween Kills AR Lens
- Why The Media Should Care About Crypto
- Media Buyers See Growth Ahead For In-Game Advertising
- Changing Of The Guard At Merkle
- Senate Antitrust Bill Would Prohibit 'Dominant Platforms' From Hindering Competitors
- Big Brands, Agencies Join NBCU Measurement Innovation Forum
- Ad Industry Icon John McGarry Dies At 81
- IronSource To Acquire Tapjoy For Approximately $400M
- WPP Taps Remling As New Chief People Officer
- Trevor Noah Says Diverse Staff Helps Expand The Daily Show's 'Mind'
- Facebook's Latest Reckoning: Will Anything Change?
- Democrats Seek To Regulate Recommendation Engines
- How Advertisers Might Benefit From Google Modernizing Mobile Search
- FTC Warns Against Fake Reviews, Endorsements
- MediaDailyNews - Thursday, Oct. 14, 2021
- MediaCom Taps Publicis' White As Global Client President
- AMA: COVID Killed Consumer 'Techlash'
- Snapchat Partners With Universal On Halloween Kills AR Lens
- NBCU Pushes Into Shoppable TV With New USA Network Show
- WPP Taps Remling As New Chief People Officer
- Criteo, CitrusAd Support Lowe's Leaps Into Advertising, Marketing Media For Brands
- Strong Consumer Confidence Bodes Well For Ad Economy
- Can AI Solve The Jobs Problem?
- Holiday Shopping Is Early, Mobile And Revengeful
- Publicis Groupe Boosts Outlook After Strong Q3 Showing
- Reflections On The Death Of Hershel Sarbin, Industry Icon, Boss And Mentor
- Vudu Debuts Video Store On Oculus, Provides VR Movie, TV Experience
- DoorDash Ad Business Grabs Brands With Search, Self-Service Options
- MediaDailyNews - Wednesday, Oct. 13, 2021
- Omnicom Media Group Wins Chanel Global Media Account
- 70% Of Buyers Say All TV Should Be Bought On Impressions
- IAB Tech Lab Unveils Framework To Boost Transparency Across Ad Supply Chain
- Mobile Overtakes Mail As Top Local Ad Medium
- Ad Legend David Kennedy Dies At 82
- U.S. Consumers Spent 4.2 Hours Daily In Mobile Apps In Q3
- Gamers Show More Enthusiasm For In-Game Ads
- Automaker TV Spending Increases In September
- Fearing Shortages, Shoppers Bank On Early Holiday Shopping
- Halloween 2021: Monsters, Maps, Tomato 'Blood,' Candy Thieves, Dog Faces
- Audio Boom Continues For Publishers, 'NYT' Tests New App
- To Grow Subscriptions, Media Companies Need To Expand Beyond Super Fans
- Merkle CTO Jumps To Zeta Global, Company Demonstrates Continued Growth
- Verizon Chief Vestberg To Receive Ad Council's Public Service Award For Outstanding Corporate Citizenship
- Publicis Media Launches In Pakistan, Taps Irshad For CEO Role
- Friendship, Uncoupled
- MediaDailyNews - Tuesday, Oct. 12, 2021
- Social Net To Launch With Misinformation Filter, Touts A Brighter Future
- Facebook Battles Users Over 'Scam Ads'
- VMLY&R Names Kohl Head Of U.S. Media
- Hulu Drama 'Dopesick' Tells Story Of Nation's Oxycontin Crisis
- What Public-Company Performance Will Tell Us About Meredith, Other Media
- Ziff Davis Spins Off Cloud-Services Division, Becomes Standalone Media Company Again
- Marketers, Media Owners Differ On How To Describe 'Contextual Advertising'
- Cookie Demise Ignites Brand Interest In 'First-Party Data,' 'Conversion Funnel'
- Google TV Personalized Watchlists, Profiles Should Increase Targeted Advertising
- Texas Social Media Law Unconstitutional, EFF Argues
- Infiniti Offers Free Apple CarPlay Upgrade
- Smart TV Voice-Assisted Transactions Forecast To Near $500M In 2023
- ClixTV Launches, AVOD Wants To Reinvent Entertainment Experience
- MediaDailyNews - Monday, Oct. 11, 2021
- Americans: Facebook Contributing To National Health Crisis, Should Be Regulated Like A Drug
- Study Reveals Social Media Addiction, Impact On Critical Thinking
- Ad Execs: Facebook's Loss Is CTV's Gain
- FTC Urged To Police Teen Privacy On Instagram, YouTube, Other Tech Platforms
- What The Chuck? Surprising Syfy Series Is A Cut Above
- SRDS Launches Tools Fostering Diverse Audience Planning, Buying
- Texas Social Media Law An 'Acute Threat' To Free Speech, Advocates Say
- Distrust In The Media Reaches Alarming Levels
- Facebook Trumpets Plan To "Nudge" Teens To Stop Fixating On Instagram
- 'No Time To Die' Underwhelms On Opening Weekend At $56M, Higher TV Ad Spend
- Consumer Assumptions Based On Age No Longer Apply
- Forecast: Digital Music Streaming Ad Revenues To Hit $7.7B In 2021, $9.4B In 2022
- BBH Reorganizes As CEO Munn Readies To Leave At Year's End
- The Crumbling Of The Facebook Empire, Part II
- Apple Asks Judge To Stay Injunction Requiring App Store Changes
- MediaDailyNews - Friday, Oct. 8, 2021
- Ad Execs: Contextual Is King, Again
- Call For Entries: Agency Of The Year Awards
- Google Moves AdSense To First-Price Auction Model
- Spaeth Joins Wavemaker's C Suite And Will Lead Its Consultancy Hub
- Organic Voices Takes Long-Form Video To The Extreme: 6 Hours
- TV's Quixotic Quest For New 'Friends'
- These Are Not The Droids You Are Looking For
- Judge Sides With Google In Battle Over 'Passive' Android Data Transfers
- Meredith's Stunning Reversal - And What It Means
- IAC's $2.7B Meredith Acquisition To Create Digital Publishing Powerhouse, Dotdash Meredith
- Magna Predicts Uneven Growth In Ad Spending For 2022
- Slew Of Apps In Addition To Instagram Being Analyzed Amidst Child Safety Concerns
- 'No Time To Die': MGM Has Spent $20M On Ads Since July, Opening Box Office Could Hit $100M
- MediaDailyNews - Thursday, Oct. 7, 2021
- More Than Half The Ad Industry Has No Plans To Develop Data Ethics Policies, Clients Ahead Of Agencies
- Omnicom Media Group Buys Jump 450 Media
- Nielsen Repackages Streaming, Digital Ad Ratings Under New Group
- New For Fall: Sitcom 'Ghosts' Is A Thing Of The Past
- 'Playboy' Puts First Gay Male Bunny On Cover Of October Issue
- AppLovin Acquires MoPub From Twitter For $1.05 Billion In Cash
- GSD&M Wins Fruit Of The Loom AOR Duties
- General Motors Plans Another Big CES Splash
- Advertisers Value Addressable TV... But Lack Consensus On Defining It
- Netflix Doesn't Have 'Friends' Or 'The Office' - And It Doesn't Matter
- Former Hulu Executive Kelly Campbell Named Peacock President
- Verizon Bringing Fans Closer To Live NFL Action -- Is That Live Enough?
- MediaDailyNews - Wednesday, Oct. 6, 2021
- Dennis Holt's Next New Agency Model: MatrixPoint
- What Happens When Facebook Goes Down? Traffic To The Open Web Soars
- How Facebook's 'Technical Mistake' Affected Some Advertisers
- Campaign Drives Awareness Of COVID-19's Impact On Black Communities
- Spirits Marketer Brown-Forman Taps Sid Lee For Digital Strategy, ESG Initiatives
- Programmatic Out-Of-Home Ad Market Gains Performance Play, Automated Measurement
- Netflix's 'Squid Game' Soars In Weekend Streaming Share
- First Week Of New TV Broadcast Season: Down 20% In L7 Ratings Versus 2019
- New Broadcast TV Series: The Good, The Almost Good, And The Too Bad
- Redbox Signs FreeWheel For Programmatic Across Streaming Platforms
- Local Advertising To See 6.4% 2022 Growth Following Robust 9.9% 2021 Rebound
- Moving Beyond Willful Ignorance
- Facebook Whistleblower Blasts 'Moral Bankruptcy,' Calls For New Laws
- Twitter's Trump Ban Doesn't Violate Free Speech, Digital Rights Group Says
- Omnicom's Sparks & Honey Launches DE&I Practice
- MediaDailyNews - Tuesday, Oct. 5, 2021
- Walsh Named NA CEO Of Havas Media Group
- Twitter's 'Best Of Tweets' Competition Open For Submissions
- Geopath Restructures Board, Adds More Ad Representation
- Gripes Arise About 'Seinfeld' Formatting On Netflix
- Ozy Media Saga Underscores Opaque Nature Of Digital Media
- Hulu President Exits, Could Be Headed For NBCU's Peacock
- Spirits Marketer Brown-Forman Taps Sid Lee For Digital Strategy, ESG Initiatives
- Redbox Signs FreeWheel For Programmatic Across Streaming Platforms
- FTC's Slaughter Blasts 'Fundamental Unfairness' Of 'Data Economy'
- Extreme Reach Accredited For CTV Ad Impressions
- Facebook Asks Court To Throw Out FTC's Revised Antitrust Claims
- Measurement In The Age Of Data and Fragmentation
- Gmail Down For Some Users Amidst Massive Facebook Outage
- Facebook CTO Apologizes For Outage
- MediaDailyNews - Monday, Oct. 4, 2021
- GroupM: Chinese Marketer Spending On Facebook Now $10B Annually, 'Many Billions More' On Google And Amazon
- GroupM's Essence Taps PHD's Dinkins For NA President/Head Of Media Role
- Spark Foundry Uses Taco Emoji To Activate Taco Bell Giveaway
- YouTube Brings Performance To CTV Ads
- Google Pushes FLoC Testing To Q1 2022
- Why De-Duplication Is Becoming The New Reach & Frequency
- Jarring Racial, Anti-Semitic Statements Mar Two Recent Shows
- Mozilla Questions Google Plan To Thwart Fingerprinting
- Don't Treat Billboard Advertisers Like 'Second Class Citizens,' OAAA Tells Supreme Court
- IAB Tech Lab's Shailley Singh Talks About CTV Ad Fraud, Transparency
- Dentsu Consolidates Gaming Expertise Across Its Network
- The Next Big Thing For Netflix: Adding Video Games To Content Arsenal
- YouTube TV, NBCU Strike New Carriage Deal, Peacock Left Out Of The Mix
- Facebook Calls Devastating '60 Minutes' Whistleblower Segment 'Misleading'
- Trump Seeks Order Requiring Twitter To Restore His Account
