MediaDailyNews Editions for October 2021
MediaDailyNews - Friday, Oct. 15, 2021
Advertising No Longer The Least-Trusted Profession, But Not By Much
Mediassociates Bolsters Staff, Leadership Team As Client Roster Expands
Diversity-Themed 'Social Experiment' Show Is Not For Everyone
New Agency Group To Be Led By Former Reprise CEO
Mediahub Wins Farfetch Global Comms Planning, Media-Buying Account
Snapchat Partners With Universal On Halloween Kills AR Lens
Why The Media Should Care About Crypto
Media Buyers See Growth Ahead For In-Game Advertising
Changing Of The Guard At Merkle
Senate Antitrust Bill Would Prohibit 'Dominant Platforms' From Hindering Competitors
Big Brands, Agencies Join NBCU Measurement Innovation Forum
Ad Industry Icon John McGarry Dies At 81
IronSource To Acquire Tapjoy For Approximately $400M
WPP Taps Remling As New Chief People Officer
Trevor Noah Says Diverse Staff Helps Expand The Daily Show's 'Mind'
Facebook's Latest Reckoning: Will Anything Change?
Democrats Seek To Regulate Recommendation Engines
How Advertisers Might Benefit From Google Modernizing Mobile Search
FTC Warns Against Fake Reviews, Endorsements
MediaDailyNews - Thursday, Oct. 14, 2021
MediaCom Taps Publicis' White As Global Client President
AMA: COVID Killed Consumer 'Techlash'
Snapchat Partners With Universal On Halloween Kills AR Lens
NBCU Pushes Into Shoppable TV With New USA Network Show
WPP Taps Remling As New Chief People Officer
Criteo, CitrusAd Support Lowe's Leaps Into Advertising, Marketing Media For Brands
Strong Consumer Confidence Bodes Well For Ad Economy
Can AI Solve The Jobs Problem?
Holiday Shopping Is Early, Mobile And Revengeful
Publicis Groupe Boosts Outlook After Strong Q3 Showing
Reflections On The Death Of Hershel Sarbin, Industry Icon, Boss And Mentor
Vudu Debuts Video Store On Oculus, Provides VR Movie, TV Experience
DoorDash Ad Business Grabs Brands With Search, Self-Service Options
MediaDailyNews - Wednesday, Oct. 13, 2021
Omnicom Media Group Wins Chanel Global Media Account
70% Of Buyers Say All TV Should Be Bought On Impressions
IAB Tech Lab Unveils Framework To Boost Transparency Across Ad Supply Chain
Mobile Overtakes Mail As Top Local Ad Medium
Ad Legend David Kennedy Dies At 82
U.S. Consumers Spent 4.2 Hours Daily In Mobile Apps In Q3
Gamers Show More Enthusiasm For In-Game Ads
Automaker TV Spending Increases In September
Fearing Shortages, Shoppers Bank On Early Holiday Shopping
Halloween 2021: Monsters, Maps, Tomato 'Blood,' Candy Thieves, Dog Faces
Audio Boom Continues For Publishers, 'NYT' Tests New App
To Grow Subscriptions, Media Companies Need To Expand Beyond Super Fans
Merkle CTO Jumps To Zeta Global, Company Demonstrates Continued Growth
Verizon Chief Vestberg To Receive Ad Council's Public Service Award For Outstanding Corporate Citizenship
Publicis Media Launches In Pakistan, Taps Irshad For CEO Role
Friendship, Uncoupled
MediaDailyNews - Tuesday, Oct. 12, 2021
Social Net To Launch With Misinformation Filter, Touts A Brighter Future
Facebook Battles Users Over 'Scam Ads'
VMLY&R Names Kohl Head Of U.S. Media
Hulu Drama 'Dopesick' Tells Story Of Nation's Oxycontin Crisis
What Public-Company Performance Will Tell Us About Meredith, Other Media
Ziff Davis Spins Off Cloud-Services Division, Becomes Standalone Media Company Again
Marketers, Media Owners Differ On How To Describe 'Contextual Advertising'
Cookie Demise Ignites Brand Interest In 'First-Party Data,' 'Conversion Funnel'
Google TV Personalized Watchlists, Profiles Should Increase Targeted Advertising
Texas Social Media Law Unconstitutional, EFF Argues
Infiniti Offers Free Apple CarPlay Upgrade
Smart TV Voice-Assisted Transactions Forecast To Near $500M In 2023
ClixTV Launches, AVOD Wants To Reinvent Entertainment Experience
MediaDailyNews - Monday, Oct. 11, 2021
Americans: Facebook Contributing To National Health Crisis, Should Be Regulated Like A Drug
Study Reveals Social Media Addiction, Impact On Critical Thinking
Ad Execs: Facebook's Loss Is CTV's Gain
FTC Urged To Police Teen Privacy On Instagram, YouTube, Other Tech Platforms
What The Chuck? Surprising Syfy Series Is A Cut Above
SRDS Launches Tools Fostering Diverse Audience Planning, Buying
Texas Social Media Law An 'Acute Threat' To Free Speech, Advocates Say
Distrust In The Media Reaches Alarming Levels
Facebook Trumpets Plan To "Nudge" Teens To Stop Fixating On Instagram
'No Time To Die' Underwhelms On Opening Weekend At $56M, Higher TV Ad Spend
Consumer Assumptions Based On Age No Longer Apply
Forecast: Digital Music Streaming Ad Revenues To Hit $7.7B In 2021, $9.4B In 2022
BBH Reorganizes As CEO Munn Readies To Leave At Year's End
The Crumbling Of The Facebook Empire, Part II
Apple Asks Judge To Stay Injunction Requiring App Store Changes
MediaDailyNews - Friday, Oct. 8, 2021
Ad Execs: Contextual Is King, Again
Call For Entries: Agency Of The Year Awards
Google Moves AdSense To First-Price Auction Model
Spaeth Joins Wavemaker's C Suite And Will Lead Its Consultancy Hub
Organic Voices Takes Long-Form Video To The Extreme: 6 Hours
TV's Quixotic Quest For New 'Friends'
These Are Not The Droids You Are Looking For
Judge Sides With Google In Battle Over 'Passive' Android Data Transfers
Meredith's Stunning Reversal - And What It Means
IAC's $2.7B Meredith Acquisition To Create Digital Publishing Powerhouse, Dotdash Meredith
Magna Predicts Uneven Growth In Ad Spending For 2022
Slew Of Apps In Addition To Instagram Being Analyzed Amidst Child Safety Concerns
'No Time To Die': MGM Has Spent $20M On Ads Since July, Opening Box Office Could Hit $100M
MediaDailyNews - Thursday, Oct. 7, 2021
More Than Half The Ad Industry Has No Plans To Develop Data Ethics Policies, Clients Ahead Of Agencies
Omnicom Media Group Buys Jump 450 Media
Nielsen Repackages Streaming, Digital Ad Ratings Under New Group
New For Fall: Sitcom 'Ghosts' Is A Thing Of The Past
'Playboy' Puts First Gay Male Bunny On Cover Of October Issue
AppLovin Acquires MoPub From Twitter For $1.05 Billion In Cash
GSD&M Wins Fruit Of The Loom AOR Duties
General Motors Plans Another Big CES Splash
Advertisers Value Addressable TV... But Lack Consensus On Defining It
Netflix Doesn't Have 'Friends' Or 'The Office' - And It Doesn't Matter
Former Hulu Executive Kelly Campbell Named Peacock President
Verizon Bringing Fans Closer To Live NFL Action -- Is That Live Enough?
MediaDailyNews - Wednesday, Oct. 6, 2021
Dennis Holt's Next New Agency Model: MatrixPoint
What Happens When Facebook Goes Down? Traffic To The Open Web Soars
How Facebook's 'Technical Mistake' Affected Some Advertisers
Campaign Drives Awareness Of COVID-19's Impact On Black Communities
Spirits Marketer Brown-Forman Taps Sid Lee For Digital Strategy, ESG Initiatives
Programmatic Out-Of-Home Ad Market Gains Performance Play, Automated Measurement
Netflix's 'Squid Game' Soars In Weekend Streaming Share
First Week Of New TV Broadcast Season: Down 20% In L7 Ratings Versus 2019
New Broadcast TV Series: The Good, The Almost Good, And The Too Bad
Redbox Signs FreeWheel For Programmatic Across Streaming Platforms
Local Advertising To See 6.4% 2022 Growth Following Robust 9.9% 2021 Rebound
Moving Beyond Willful Ignorance
Facebook Whistleblower Blasts 'Moral Bankruptcy,' Calls For New Laws
Twitter's Trump Ban Doesn't Violate Free Speech, Digital Rights Group Says
Omnicom's Sparks & Honey Launches DE&I Practice
MediaDailyNews - Tuesday, Oct. 5, 2021
Walsh Named NA CEO Of Havas Media Group
Twitter's 'Best Of Tweets' Competition Open For Submissions
Geopath Restructures Board, Adds More Ad Representation
Gripes Arise About 'Seinfeld' Formatting On Netflix
Ozy Media Saga Underscores Opaque Nature Of Digital Media
Hulu President Exits, Could Be Headed For NBCU's Peacock
Spirits Marketer Brown-Forman Taps Sid Lee For Digital Strategy, ESG Initiatives
Redbox Signs FreeWheel For Programmatic Across Streaming Platforms
FTC's Slaughter Blasts 'Fundamental Unfairness' Of 'Data Economy'
Extreme Reach Accredited For CTV Ad Impressions
Facebook Asks Court To Throw Out FTC's Revised Antitrust Claims
Measurement In The Age Of Data and Fragmentation
Gmail Down For Some Users Amidst Massive Facebook Outage
Facebook CTO Apologizes For Outage
MediaDailyNews - Monday, Oct. 4, 2021
GroupM: Chinese Marketer Spending On Facebook Now $10B Annually, 'Many Billions More' On Google And Amazon
GroupM's Essence Taps PHD's Dinkins For NA President/Head Of Media Role
Spark Foundry Uses Taco Emoji To Activate Taco Bell Giveaway
YouTube Brings Performance To CTV Ads
Google Pushes FLoC Testing To Q1 2022
Why De-Duplication Is Becoming The New Reach & Frequency
Jarring Racial, Anti-Semitic Statements Mar Two Recent Shows
Mozilla Questions Google Plan To Thwart Fingerprinting
Don't Treat Billboard Advertisers Like 'Second Class Citizens,' OAAA Tells Supreme Court
IAB Tech Lab's Shailley Singh Talks About CTV Ad Fraud, Transparency
Dentsu Consolidates Gaming Expertise Across Its Network
The Next Big Thing For Netflix: Adding Video Games To Content Arsenal
YouTube TV, NBCU Strike New Carriage Deal, Peacock Left Out Of The Mix
Facebook Calls Devastating '60 Minutes' Whistleblower Segment 'Misleading'
Trump Seeks Order Requiring Twitter To Restore His Account
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