MediaDailyNews Editions for July 2023
MediaDailyNews - Monday, July 31, 2023
P&G Mulls Upping Retail Media Spend
Havas Media, Noise Digital Win Vancouver Tourism Media Account
Warner Bros. Discovery Restructures Ad Sales Into Agency-Dedicated Teams
TikTok Integrates New Influencer Marketing Platform For Spark Ads Format
X Launches 'Ad Revenue Sharing' Program Globally
Netflix Brings CPMs Down To Earth, Loosens Microsoft Exclusive, To Accelerate Ad Growth
How About A Good Housekeeping Seal Of Political Ad Approval?
'Barbenheimer' Revenue For Week 2 Still Solidly In the Black - And Pink
It's Not Your Employees -- It's You
MediaDailyNews - Friday, July 28, 2023
Paramount Global Wraps Upfront: Volume Gains, 'Rebounds' In Key Categories
Fox Corp. Completes Upfront, Sports TV Is Main Growth Driver
Microsoft Advertising Goes Through 'Transformation,' Rebrands Xandr, PromoteIQ
eBay Makes Its Marketplace A 'Magical' Place
How About A Good Housekeeping Seal Of Political Ad Approval?
Adjusting The Backward Thinking Around AI
Havas Media, Noise Digital Win Vancouver Tourism Media Account
Havas Growth Accelerates In Q2 To 6.2%
Katz Media Groups Ups 3 Executives On Political Sales Team
Roku Outperforms On Q2 Revenue, Losses, Stock Rockets Up 9%
Meta's Q2 Results Show Rebound In Online Advertising
Will Conversational Search Change Ad Targeting For Brands?
Intense Future Marketing For TV News: Leaving 'Fair And Balanced' Far Behind
Netflix Spanish Relationship Show Using AI Described As 'Cruel'
Google Sued For Allegedly Overcharging 'TrueView' Advertisers
MediaDailyNews - Thursday, July 27, 2023
U.S. Ad Market Dips Again In June
Former Nielsen Exec And Data Scientist Leslie Wood Joins iSpot
Anthropic, Google, Microsoft, OpenAI Launch Forum To Promote Safe, Responsible AI Development
TikTok To Launch Its First Shopping Center In The U.S.
OpenAI Text Classifier Shuttered Based On Low Accuracy Rate
Consumers Dislike New Twitter Logo, Study Finds
YouTube Shorts Gets Ad-Measurement Tools Supported By IAS, DV
B2Bs Consider Mobile-Only Threads' Biggest Limitation
Intuit Launches B2B Ad Network Targeting Small Business Owners
PubMatic Offers Self-Service Advertising Platform
Twitter Now Tougher With 'X': Does That Mean More Hard Core?
Is Disney Trying To Reset The Playing Field In TV?
Wavemaker Names Presidents For Its Global Fast Growth, Consultancy and B2B Practices
Horizon Media Chooses Precisely As Its Location Data Provider
Quigley-Simpson Wins Media AOR For Mixbook
Premium Inventory Access Drives ATV Spend Increases: Survey
Netflix Reveals The Secrets To Becoming A Cult Leader
U.S. Streaming Revenues To See 7% Yearly Growth To $75.5B In 2027
MediaDailyNews - Wednesday, July 26, 2023
Microsoft, Dentsu Strengthen AI Innovation Partnership
Twitter Vs. Brand X: What Will TV News Do Without The Bird?
M&C Saatchi CEO MacLennan Stepping Down
Google Display, Dynamic Search Ads Roll Into AI Performance Max
Summer Sees TV Viewing Declines, Unscripted Series Shift To Fall Prime Time
Threads Now Has A 'Following' Feed, 'Translations'
Musk X-Plodes Twitter
Amazon, Google, Meta, Walmart Ad Spend Rises, With YouTube Surging 31%
Alphabet Advertising Rebounds, CFO Becomes President/Chief Investment Officer
Is Streaming Sustainable For The Long Term? Look Back 30 Years For A Clue
Biden Urges Lawmakers To Regulate Social Media
Study Shows The Top Ten Podcasts For Women
USIM, BAM Connection Selected For Zegerid OTC Assignments
PR Salaries At Brands Tend To Be Higher Than At Agencies
MediaDailyNews - Tuesday, July 25, 2023
TikTok Provides Ad Partners With Post-Purchase Survey Data
Twitter Rebrands To 'X,' Begins Transformation To 'Everything App'
Is 'Barbie' The New 'Star Wars'?
Unimpressed With Q2 Holding Company Results, Wall Street Pushes The Sector Down
S4 Capital Shares Fall On Reduced Full-Year Growth Guidance
Mediavine Named Partner In Google Premier Program
MediaPost Automotive Editor Joins Women's Car Awards Jury
Internet-Wireless Marketers Slow Paid TV Ad Spend By 11%, Impressions Rise
The Challenge In Regulating AI
Facebook And Hate For Sale
Netflix's Better Ad-Tier Revenue Plan? First Off: Hello, Transparency
ESPN Possible New Owners: The Sports Leagues Themselves?
Sentiment Toward AI In Marketing Differs By Political Party
Leo Burnett Chicago Selects Liz Taylor As Co-President, COO
LA Tourism Taps Allied Global Marketing As AOR For Media, Strategy
MediaDailyNews - Monday, July 24, 2023
Big Principal Holding Companies
'Barbie' Shatters Box-Office Records With $155M Opening, 'Oppenheimer' Scores $80M
Amazon, Google, Meta, Microsoft Agree To AI Safeguards Urged By White House
IPG's Krakowsky Confirms Company Reconsiders Becoming Principal Media Seller
D.C. Agency 'January Third' Rebrands Itself Because Of, Well, You Know
WTF Is Publir And Who Is Behind It?
Three Faves Return This Week For Midsummer Season Premieres
What Are Prediction Markets And Why Should You Care?
MGID Prepares Ad Industry For A Myriad Of Google's Changes
Strike TV Program Forecast: Cloudy With A Chance of Unscripted TV
Analyst Sees Microsoft Bing Search Outpacing Google Search Revenue Within 3 Years
Senate To Mark Up Teens Online Safety Bill
TikTok 'Start Guide' Helps Businesses, Creators With In-App Ad Approach
Former Xandr GM Takes Helm At Captify As Intent Signals Go Cookieless
Tech Clients, 'Turnaround' Agencies Continue To Hinder IPG Performance
Sports Fans View Women's World Cup Sponsors Favorably
MediaDailyNews - Friday, July 21, 2023
NBC Finishes Upfront 'Roughly In Line' With Last Year
As Hollywood Strikes, A-List Director Markets Direct-To-Consumer, Really Direct
Krapopolis Is Not As Bad As The Name Sounds
Carlin Consumer Health Taps USIM, BAM For Zegerid OTC
No Mo Nomophobia?
Canadian Comedies Getting An Early Start On CW
Toyota Focuses On Hispanic Audience With Soccer Effort
Google Tests AI Tool For Journalists: Report
FTC Warns Health Apps Over Privacy
Google Users Ask Court To Revive Privacy Claims Over Streaming Video
The Fallout From Repetitive Ads Is Worse Than You Think
Can The Pan Am Games Survive?
Maximum Number Of Video Services Reaches 7, 'Quick Churning' On The Rise
Grindr App Launches Campaign To Unionize Its Staff
More Signs Of Streaming Cutbacks - Time To 'Super Bundle'?
MediaDailyNews - Thursday, July 20, 2023
Nielsen Expands Big Data Data Deal With Comcast
Meta, Microsoft Expand AI Partnership
Diller Says: Publishers Are Ready To Sue The Tech Giants
Not Every TV Cop Show Is A Noir Masterpiece
iHeartMedia Connects Brands To New LinkedIn Podcasts Via Partnership
Netflix's Global Subs Soar - 5.9M More In Q2, Revenue Growth Weak
Publicis Q2 Growth Tops 7%, Upgrades Full Year Guidance
Coming This Fall: YouTube Creators On Network Television?
Oregon Governor Signs Opt-Out Privacy Law
The INFORM Consumers Act - Brand New Rules For Online Marketplaces And Sellers
House Advances Bill Restricting Law Enforcement Purchase Of Data
Full ESPN As A Streamer For $30 A Month - Take A Big Swing
Grassroots Group Campaign Urges Viewers To Act Against Climate Change
MediaDailyNews - Wednesday, July 19, 2023
Omnicom's Wren On Hollywood Strikes: We're Prepared To Go Down Other Roads
NewsGuard Launches 'Made-For-Advertising' Service In Response To ANA Study
For New Fox News Lineup Promotion, It's 'Americans' First
Microsoft Search Gets Visual In Chat For Bing
Twitter's Biggest Advertisers Cut Spending An Average of 71%
Shark Week Is Back - New Advertisers Include Budweiser, Domino's, Chili's, Mountain Dew
Omnicom Growth Slows In Second Quarter To 3.4%
General Motors Hires CVS Health's Norm De Greve As CMO
Is TikTok Overtaking Musk's 'Everything' App Dreams?
'Broadcast Model' For Premium Streamers Returns -- In Certain Global Markets?
Why I'm Worried About AI
House To Mark Up Bill Restricting Police From Purchasing Consumer Data
Apple, Amazon Deal Led To $218M Fine By Antitrust Legislator In Spain
Peacock Raises Prices For The First Time Since 2020 Launch
OpenAI Partners With American Journalism Project, Provides $5 Million
MediaDailyNews - Tuesday, July 18, 2023
ANA/4A's Finds Media More Involved Than Creative In Agency New Business Pitches
Study: Average Cost Of Agency Review Tops $1M
Musk Confirms 50% Loss In Twitter Ad Sales, Says July Is 'A Bit More Promising'
Is Streaming On The Ropes?
Mirth Control
Streaming TV Rises To Record 38% Share, Broadcast Plummets: Nielsen
Shows To Binge During The Summer (And Writers' & Actors' Strikes)
PMG Taps Dentsu's Dupuis As President
Zombies Cross Over In Horror Film/Fortnite Tie-In
First-Half 2023 TV Impressions Up 5%, Ad Spend Down 7%
World-Cup Wizards: Nike's Time Warp, Under Armour's Rap Battle
Meta Ordered To Pause Behavioral Ad Targeting In Norway
Meta Rolls Out Reels Editing Tools To Facebook, Rebrands 'Watch' Tab
Write This, Act Out: Selling The Upfront Amid Strikes, Weaker Projections
It's Positive: Moody's Revises Outlook For Stagwell
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