MediaDailyNews Editions for July 2023
- MediaDailyNews - Monday, July 31, 2023
- P&G Mulls Upping Retail Media Spend
- Havas Media, Noise Digital Win Vancouver Tourism Media Account
- Warner Bros. Discovery Restructures Ad Sales Into Agency-Dedicated Teams
- TikTok Integrates New Influencer Marketing Platform For Spark Ads Format
- X Launches 'Ad Revenue Sharing' Program Globally
- Netflix Brings CPMs Down To Earth, Loosens Microsoft Exclusive, To Accelerate Ad Growth
- How About A Good Housekeeping Seal Of Political Ad Approval?
- 'Barbenheimer' Revenue For Week 2 Still Solidly In the Black - And Pink
- It's Not Your Employees -- It's You
- MediaDailyNews - Friday, July 28, 2023
- Paramount Global Wraps Upfront: Volume Gains, 'Rebounds' In Key Categories
- Fox Corp. Completes Upfront, Sports TV Is Main Growth Driver
- Microsoft Advertising Goes Through 'Transformation,' Rebrands Xandr, PromoteIQ
- eBay Makes Its Marketplace A 'Magical' Place
- How About A Good Housekeeping Seal Of Political Ad Approval?
- Adjusting The Backward Thinking Around AI
- Havas Media, Noise Digital Win Vancouver Tourism Media Account
- Havas Growth Accelerates In Q2 To 6.2%
- Katz Media Groups Ups 3 Executives On Political Sales Team
- Roku Outperforms On Q2 Revenue, Losses, Stock Rockets Up 9%
- Meta's Q2 Results Show Rebound In Online Advertising
- Will Conversational Search Change Ad Targeting For Brands?
- Intense Future Marketing For TV News: Leaving 'Fair And Balanced' Far Behind
- Netflix Spanish Relationship Show Using AI Described As 'Cruel'
- Google Sued For Allegedly Overcharging 'TrueView' Advertisers
- MediaDailyNews - Thursday, July 27, 2023
- U.S. Ad Market Dips Again In June
- Former Nielsen Exec And Data Scientist Leslie Wood Joins iSpot
- Anthropic, Google, Microsoft, OpenAI Launch Forum To Promote Safe, Responsible AI Development
- TikTok To Launch Its First Shopping Center In The U.S.
- OpenAI Text Classifier Shuttered Based On Low Accuracy Rate
- Consumers Dislike New Twitter Logo, Study Finds
- YouTube Shorts Gets Ad-Measurement Tools Supported By IAS, DV
- B2Bs Consider Mobile-Only Threads' Biggest Limitation
- Intuit Launches B2B Ad Network Targeting Small Business Owners
- PubMatic Offers Self-Service Advertising Platform
- Twitter Now Tougher With 'X': Does That Mean More Hard Core?
- Is Disney Trying To Reset The Playing Field In TV?
- Wavemaker Names Presidents For Its Global Fast Growth, Consultancy and B2B Practices
- Horizon Media Chooses Precisely As Its Location Data Provider
- Quigley-Simpson Wins Media AOR For Mixbook
- Premium Inventory Access Drives ATV Spend Increases: Survey
- Netflix Reveals The Secrets To Becoming A Cult Leader
- U.S. Streaming Revenues To See 7% Yearly Growth To $75.5B In 2027
- MediaDailyNews - Wednesday, July 26, 2023
- Microsoft, Dentsu Strengthen AI Innovation Partnership
- Twitter Vs. Brand X: What Will TV News Do Without The Bird?
- M&C Saatchi CEO MacLennan Stepping Down
- Google Display, Dynamic Search Ads Roll Into AI Performance Max
- Summer Sees TV Viewing Declines, Unscripted Series Shift To Fall Prime Time
- Threads Now Has A 'Following' Feed, 'Translations'
- Musk X-Plodes Twitter
- Amazon, Google, Meta, Walmart Ad Spend Rises, With YouTube Surging 31%
- Alphabet Advertising Rebounds, CFO Becomes President/Chief Investment Officer
- Is Streaming Sustainable For The Long Term? Look Back 30 Years For A Clue
- Biden Urges Lawmakers To Regulate Social Media
- Study Shows The Top Ten Podcasts For Women
- USIM, BAM Connection Selected For Zegerid OTC Assignments
- PR Salaries At Brands Tend To Be Higher Than At Agencies
- MediaDailyNews - Tuesday, July 25, 2023
- TikTok Provides Ad Partners With Post-Purchase Survey Data
- Twitter Rebrands To 'X,' Begins Transformation To 'Everything App'
- Is 'Barbie' The New 'Star Wars'?
- Unimpressed With Q2 Holding Company Results, Wall Street Pushes The Sector Down
- S4 Capital Shares Fall On Reduced Full-Year Growth Guidance
- Mediavine Named Partner In Google Premier Program
- MediaPost Automotive Editor Joins Women's Car Awards Jury
- Internet-Wireless Marketers Slow Paid TV Ad Spend By 11%, Impressions Rise
- The Challenge In Regulating AI
- Facebook And Hate For Sale
- Netflix's Better Ad-Tier Revenue Plan? First Off: Hello, Transparency
- ESPN Possible New Owners: The Sports Leagues Themselves?
- Sentiment Toward AI In Marketing Differs By Political Party
- Leo Burnett Chicago Selects Liz Taylor As Co-President, COO
- LA Tourism Taps Allied Global Marketing As AOR For Media, Strategy
- MediaDailyNews - Monday, July 24, 2023
- Big Principal Holding Companies
- 'Barbie' Shatters Box-Office Records With $155M Opening, 'Oppenheimer' Scores $80M
- Amazon, Google, Meta, Microsoft Agree To AI Safeguards Urged By White House
- IPG's Krakowsky Confirms Company Reconsiders Becoming Principal Media Seller
- D.C. Agency 'January Third' Rebrands Itself Because Of, Well, You Know
- WTF Is Publir And Who Is Behind It?
- Three Faves Return This Week For Midsummer Season Premieres
- What Are Prediction Markets And Why Should You Care?
- MGID Prepares Ad Industry For A Myriad Of Google's Changes
- Strike TV Program Forecast: Cloudy With A Chance of Unscripted TV
- Analyst Sees Microsoft Bing Search Outpacing Google Search Revenue Within 3 Years
- Senate To Mark Up Teens Online Safety Bill
- TikTok 'Start Guide' Helps Businesses, Creators With In-App Ad Approach
- Former Xandr GM Takes Helm At Captify As Intent Signals Go Cookieless
- Tech Clients, 'Turnaround' Agencies Continue To Hinder IPG Performance
- Sports Fans View Women's World Cup Sponsors Favorably
- MediaDailyNews - Friday, July 21, 2023
- NBC Finishes Upfront 'Roughly In Line' With Last Year
- As Hollywood Strikes, A-List Director Markets Direct-To-Consumer, Really Direct
- Krapopolis Is Not As Bad As The Name Sounds
- Carlin Consumer Health Taps USIM, BAM For Zegerid OTC
- No Mo Nomophobia?
- Canadian Comedies Getting An Early Start On CW
- Toyota Focuses On Hispanic Audience With Soccer Effort
- Google Tests AI Tool For Journalists: Report
- FTC Warns Health Apps Over Privacy
- Google Users Ask Court To Revive Privacy Claims Over Streaming Video
- The Fallout From Repetitive Ads Is Worse Than You Think
- Can The Pan Am Games Survive?
- Maximum Number Of Video Services Reaches 7, 'Quick Churning' On The Rise
- Grindr App Launches Campaign To Unionize Its Staff
- More Signs Of Streaming Cutbacks - Time To 'Super Bundle'?
- MediaDailyNews - Thursday, July 20, 2023
- Nielsen Expands Big Data Data Deal With Comcast
- Meta, Microsoft Expand AI Partnership
- Diller Says: Publishers Are Ready To Sue The Tech Giants
- Not Every TV Cop Show Is A Noir Masterpiece
- iHeartMedia Connects Brands To New LinkedIn Podcasts Via Partnership
- Netflix's Global Subs Soar - 5.9M More In Q2, Revenue Growth Weak
- Publicis Q2 Growth Tops 7%, Upgrades Full Year Guidance
- Coming This Fall: YouTube Creators On Network Television?
- Oregon Governor Signs Opt-Out Privacy Law
- The INFORM Consumers Act - Brand New Rules For Online Marketplaces And Sellers
- House Advances Bill Restricting Law Enforcement Purchase Of Data
- Full ESPN As A Streamer For $30 A Month - Take A Big Swing
- Grassroots Group Campaign Urges Viewers To Act Against Climate Change
- MediaDailyNews - Wednesday, July 19, 2023
- Omnicom's Wren On Hollywood Strikes: We're Prepared To Go Down Other Roads
- NewsGuard Launches 'Made-For-Advertising' Service In Response To ANA Study
- For New Fox News Lineup Promotion, It's 'Americans' First
- Microsoft Search Gets Visual In Chat For Bing
- Twitter's Biggest Advertisers Cut Spending An Average of 71%
- Shark Week Is Back - New Advertisers Include Budweiser, Domino's, Chili's, Mountain Dew
- Omnicom Growth Slows In Second Quarter To 3.4%
- General Motors Hires CVS Health's Norm De Greve As CMO
- Is TikTok Overtaking Musk's 'Everything' App Dreams?
- 'Broadcast Model' For Premium Streamers Returns -- In Certain Global Markets?
- Why I'm Worried About AI
- House To Mark Up Bill Restricting Police From Purchasing Consumer Data
- Apple, Amazon Deal Led To $218M Fine By Antitrust Legislator In Spain
- Peacock Raises Prices For The First Time Since 2020 Launch
- OpenAI Partners With American Journalism Project, Provides $5 Million
- MediaDailyNews - Tuesday, July 18, 2023
- ANA/4A's Finds Media More Involved Than Creative In Agency New Business Pitches
- Study: Average Cost Of Agency Review Tops $1M
- Musk Confirms 50% Loss In Twitter Ad Sales, Says July Is 'A Bit More Promising'
- Is Streaming On The Ropes?
- Mirth Control
- Streaming TV Rises To Record 38% Share, Broadcast Plummets: Nielsen
- Shows To Binge During The Summer (And Writers' & Actors' Strikes)
- PMG Taps Dentsu's Dupuis As President
- Zombies Cross Over In Horror Film/Fortnite Tie-In
- First-Half 2023 TV Impressions Up 5%, Ad Spend Down 7%
- World-Cup Wizards: Nike's Time Warp, Under Armour's Rap Battle
- Meta Ordered To Pause Behavioral Ad Targeting In Norway
- Meta Rolls Out Reels Editing Tools To Facebook, Rebrands 'Watch' Tab
- Write This, Act Out: Selling The Upfront Amid Strikes, Weaker Projections
- It's Positive: Moody's Revises Outlook For Stagwell
