MediaPost Weekend Editions for January 2022
MediaPost Weekend - Saturday, Jan. 29, 2022
Dentsu Revises Outlooks Upward, Last Of Big 4 To Boost Industry's Consensus
Dentsu Elevates Sustainability From Societal Cause To Ad Industry Imperative
MRC: VAB Incorrectly Represents Nielsen Undercounting
FTC: Consumers Should Opt Out Of Ad Targeting To Avoid Social Scams
Facebook Messenger Updates Encrypted Chat Feature
Don't Leave Any Demo Behind In Alt Measurement Movement
Netflix Mixes Cold War Combat With Sci-Fi In New Drama
Ad Industry, Privacy Advocates Spar Over 'Surveillance Advertising'
Consumers And Ad Execs Align On Misinformation, Sort Of
For Good Or Evil, Social Giants Adopt NFTs
Frank's RedHot Serves Up Saucy NFT Spoof
Microsoft PC, Windows, Search, LinkedIn Drive Up Revenue
Google Introduces Topics For Targeting, Kills Off FLoC
Why Outre Is Now En Vogue
Syfy's Stellar 'Alien' Takes Up Residence For Season Two
Kohl's Puts $240 Million Media Account In Review
Horizon Combines Chief Marketing And Equity Roles, Taps Essence's Smith-Wilson To Fill It
How The Media Destroys Trust -- And How We Can Build It Back Up
What is Love? Ask Alexa
Netflix Show With Ridiculously Long Title Is Not A Joke
Havas Media Group Named U.S. Media AOR For Edgewell
MAD About Morrison: Former MAD Mag EIC And His Crew Team With The Idea Integration Co.
MediaPost Weekend - Saturday, Jan. 22, 2022
Ad Market Expands For 10th Consecutive Month, But Shows Sharp Deceleration In December
Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019
Fox Plans In-Person Upfront Events, First Since 2019
New Bill Would Outlaw Most Forms Of Behavioral Targeting
Proposed Ban On Behavioral Targeting Draws Opposition From IAB, Others
Why Google Says Proposed Surveillance Advertising Ban Goes Too Far
Why CMOs Should Explore Data Unions in 2022
SI Swimsuit Puts Its Money Where Its Model Is: No, Not That Model, A Far More Progressive One
Sports Illustrated Asks Brands To 'Pay With Change,' Serves Ads With A Very Different Vibe
My Wish List For The Alt Measurement Movement
Edelman Finds 'Vicious Cycle Of Distrust,' Puts Onus On Businesses, Brands
Mask Upgrade, America
Microsoft Acquires Activision Blizzard In All-Cash Deal Valued At $68.7 Billion
Leading Scientists Call On Advertising, PR Firms To Stop Spread Of Climate Disinformation
Ad Vice: Mobile Sports Gambling Content Floods Airwaves
Social Media Snakes On a Plane
Facebook Must Face Some Antitrust Claims By Advertisers And Users
Starcom Offers On-Ramps To The Metaverse, Albeit Via Podcasts
Meta's Oculus Headsets May Put Children's Privacy at Risk
Metaverse, Schmetaverse: This Too Shall Pass
Amazon To Open Real-Life Clothing Store
Growth In VR/AR Hardware Invites User Privacy Concerns
Stagwell Closes Kitchen, Folds It Into MMI
Decency Planning
Nick Tran Out As TikTok's Global Head Of Marketing
UM Taps Publicis' DeMiero As U.S. CEO, Lewis Promoted To Global CMO IPG Mediabrands
MediaPost Weekend - Saturday, Jan. 15, 2022
Retail Media Overtakes CTV As Advertising's Biggest Impetus
Suit Alleges Google Misled About Ad Price Fixing, Auction Process For Years
NBCU Names iSpot A 'Certified' Measurement Partner, Plans 'Currency' Tests
Deloitte Digital Tapped As 605 Exchange Development Partner
Time Spent With Ad-Supported Media Falls To 46.6%, Even As Ad Spending Soars
Why Are Marketers Studying Anti-Spam Content?
TV's Mission To Make World A More Vulgar Place Continues
Jan. 6 Committee Demands Information From Social Media Platforms
Misinformation's Just Another Word For Nothing Left To Lose
Judge Denies Class-Action Status To Advertiser Battling Google Over 'Invalid' Clicks
FTC Can Proceed With Antitrust Claims Against Facebook
Adobe, Salesforce: U.S. Consumers Spent More Than $200B Online During Holidays
Indestructible 'Ray Donovan' Finally Nears The End
Whole Foods Looks To Reinvent Abandoned Resolutions
NFL Regular-Season Games Rise 7% To Average 16.3 Million Viewers
Spark Foundry Recaptures KFC U.S. Media Account
What Media Insiders Were Thinking (And Writing) In 2021
Twitter Acquires Stake In Digital Ad Firm Aleph Group
Billie, The Brazen Body-Hair Brand, Moves To Walmart
Was COVID The New Y2K?
Newly Unredacted Filings Allege Google Ran Manipulated Ad Auctions
A Very Different -- And Surprisingly Strong -- CES
Dentsu International Taps Ilomechina For Global COO Role
GroupM Taps Carat's Kim As First-Ever Chief Product & Services Officer
Stan Who?
MediaPost Weekend - Saturday, Jan. 8, 2022
Google's Buzzword At CES 2022 -- Connectivity
Homilies For Innovation
GroupM Finds Backlash To Streaming Ads, Data Deals, Latest Media Technology
Wunderman Thompson Showcases Metaverse Platform At CES
Biggest 2022 Ad Issues: Integrated Media Planning/Buying, Measurement
SMI Models 13 Months Of COVID Ad Spending, Finds $17B U.S. Deficit
Hundreds Of Major Brands Still Funding Election Misinformation Sites
Comscore Kicks Off Single-Source Measurement Service, Joins WarnerMedia Efforts
Senator Wyden Wants 'Tough Regulations' On Facebook, Touts Proposed 'Do Not Track' Law
Microsoft Advertising's Billion-Person Milestone
Grammys January 2022 Date Postponed, Millions In Ad Revenues Delayed
NBCU Starts NBCUnified, First-Party Identity Platform For Marketers To Match Data
Obnoxious Bullying Doctor Derails CBS Hospital Show
Best Buy Launches In-House Advertising Business
I Was SO Wrong In 1996...
CARU Begins Monitoring 'Child-Directed' Ads In Digital Media, Vows To Take Action To Enforce It
Verdict On 'Judge' Harvey: What Is This Show Doing In Prime Time?
In Last-Minute Reversal, AT&T And Verizon Agree To Postpone 5G Rollout
McDonald's Shifts National Media Buying And Planning In U.S. To Starcom
M&C Saatchi Confirms 'Preliminary Approach' From Ad Tech Firm Advanced/AdvT
Automotive TV Spending, Impressions Fall In December
Trumping Donald Ghost
MediaPost Weekend - Saturday, Jan. 1, 2022
Most-Read Stories Of The Year Led By Tribute To John Durham
Cancel 'Red, White & Blog' Ironically Among Most Read Of The Year
Why Web3/Crypto Will Be Good For Open Ad Tech
NFTs Boom In 2022, Fill A Void For Brands Looking To Connect With Consumers
The Man Who Pioneered The 24-Hour Broadcast Day
Understanding McLuhan
The Medium Is The Saliva, Campaign Asks People To Spit And Share It
Psst! Have You Heard? 'Gossip Girl' Was Year's Worst Show
Magazine Analyst: New Print-Magazine Launches More Than Doubled In 2021
Remembering Dick Clark, Still TV's King Of New Year's Eve
Google Bids Adieu To 2021, As Execs Look Ahead To 2022
Google Patent Describes How Its Technology Authorizes Transfer Of Data Without Cookies
Survey: Publishers Reflect On The Ups, Downs Of A Bumpy, Change-Laden 2021
Best/Worst 'Informers' Of The Year
Airlines Urge FCC To Put Brakes On 5G
CES Comes Next Week Amid Soaring COVID Cases
Big Names Go Virtual For CES 2022