MediaPost Weekend Editions for January 2022
- MediaPost Weekend - Saturday, Jan. 29, 2022
- Dentsu Revises Outlooks Upward, Last Of Big 4 To Boost Industry's Consensus
- Dentsu Elevates Sustainability From Societal Cause To Ad Industry Imperative
- MRC: VAB Incorrectly Represents Nielsen Undercounting
- FTC: Consumers Should Opt Out Of Ad Targeting To Avoid Social Scams
- Facebook Messenger Updates Encrypted Chat Feature
- Don't Leave Any Demo Behind In Alt Measurement Movement
- Netflix Mixes Cold War Combat With Sci-Fi In New Drama
- Ad Industry, Privacy Advocates Spar Over 'Surveillance Advertising'
- Consumers And Ad Execs Align On Misinformation, Sort Of
- For Good Or Evil, Social Giants Adopt NFTs
- Frank's RedHot Serves Up Saucy NFT Spoof
- Microsoft PC, Windows, Search, LinkedIn Drive Up Revenue
- Google Introduces Topics For Targeting, Kills Off FLoC
- Why Outre Is Now En Vogue
- Syfy's Stellar 'Alien' Takes Up Residence For Season Two
- Kohl's Puts $240 Million Media Account In Review
- Horizon Combines Chief Marketing And Equity Roles, Taps Essence's Smith-Wilson To Fill It
- How The Media Destroys Trust -- And How We Can Build It Back Up
- What is Love? Ask Alexa
- Netflix Show With Ridiculously Long Title Is Not A Joke
- Havas Media Group Named U.S. Media AOR For Edgewell
- MAD About Morrison: Former MAD Mag EIC And His Crew Team With The Idea Integration Co.
- MediaPost Weekend - Saturday, Jan. 22, 2022
- Ad Market Expands For 10th Consecutive Month, But Shows Sharp Deceleration In December
- Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019
- Fox Plans In-Person Upfront Events, First Since 2019
- New Bill Would Outlaw Most Forms Of Behavioral Targeting
- Proposed Ban On Behavioral Targeting Draws Opposition From IAB, Others
- Why Google Says Proposed Surveillance Advertising Ban Goes Too Far
- Why CMOs Should Explore Data Unions in 2022
- SI Swimsuit Puts Its Money Where Its Model Is: No, Not That Model, A Far More Progressive One
- Sports Illustrated Asks Brands To 'Pay With Change,' Serves Ads With A Very Different Vibe
- My Wish List For The Alt Measurement Movement
- Edelman Finds 'Vicious Cycle Of Distrust,' Puts Onus On Businesses, Brands
- Mask Upgrade, America
- Microsoft Acquires Activision Blizzard In All-Cash Deal Valued At $68.7 Billion
- Leading Scientists Call On Advertising, PR Firms To Stop Spread Of Climate Disinformation
- Ad Vice: Mobile Sports Gambling Content Floods Airwaves
- Social Media Snakes On a Plane
- Facebook Must Face Some Antitrust Claims By Advertisers And Users
- Starcom Offers On-Ramps To The Metaverse, Albeit Via Podcasts
- Meta's Oculus Headsets May Put Children's Privacy at Risk
- Metaverse, Schmetaverse: This Too Shall Pass
- Amazon To Open Real-Life Clothing Store
- Growth In VR/AR Hardware Invites User Privacy Concerns
- Stagwell Closes Kitchen, Folds It Into MMI
- Decency Planning
- Nick Tran Out As TikTok's Global Head Of Marketing
- UM Taps Publicis' DeMiero As U.S. CEO, Lewis Promoted To Global CMO IPG Mediabrands
- MediaPost Weekend - Saturday, Jan. 15, 2022
- Retail Media Overtakes CTV As Advertising's Biggest Impetus
- Suit Alleges Google Misled About Ad Price Fixing, Auction Process For Years
- NBCU Names iSpot A 'Certified' Measurement Partner, Plans 'Currency' Tests
- Deloitte Digital Tapped As 605 Exchange Development Partner
- Time Spent With Ad-Supported Media Falls To 46.6%, Even As Ad Spending Soars
- Why Are Marketers Studying Anti-Spam Content?
- TV's Mission To Make World A More Vulgar Place Continues
- Jan. 6 Committee Demands Information From Social Media Platforms
- Misinformation's Just Another Word For Nothing Left To Lose
- Judge Denies Class-Action Status To Advertiser Battling Google Over 'Invalid' Clicks
- FTC Can Proceed With Antitrust Claims Against Facebook
- Adobe, Salesforce: U.S. Consumers Spent More Than $200B Online During Holidays
- Indestructible 'Ray Donovan' Finally Nears The End
- Whole Foods Looks To Reinvent Abandoned Resolutions
- NFL Regular-Season Games Rise 7% To Average 16.3 Million Viewers
- Spark Foundry Recaptures KFC U.S. Media Account
- What Media Insiders Were Thinking (And Writing) In 2021
- Twitter Acquires Stake In Digital Ad Firm Aleph Group
- Billie, The Brazen Body-Hair Brand, Moves To Walmart
- Was COVID The New Y2K?
- Newly Unredacted Filings Allege Google Ran Manipulated Ad Auctions
- A Very Different -- And Surprisingly Strong -- CES
- Dentsu International Taps Ilomechina For Global COO Role
- GroupM Taps Carat's Kim As First-Ever Chief Product & Services Officer
- Stan Who?
- MediaPost Weekend - Saturday, Jan. 8, 2022
- Google's Buzzword At CES 2022 -- Connectivity
- Homilies For Innovation
- GroupM Finds Backlash To Streaming Ads, Data Deals, Latest Media Technology
- Wunderman Thompson Showcases Metaverse Platform At CES
- Biggest 2022 Ad Issues: Integrated Media Planning/Buying, Measurement
- SMI Models 13 Months Of COVID Ad Spending, Finds $17B U.S. Deficit
- Hundreds Of Major Brands Still Funding Election Misinformation Sites
- Comscore Kicks Off Single-Source Measurement Service, Joins WarnerMedia Efforts
- Senator Wyden Wants 'Tough Regulations' On Facebook, Touts Proposed 'Do Not Track' Law
- Microsoft Advertising's Billion-Person Milestone
- Grammys January 2022 Date Postponed, Millions In Ad Revenues Delayed
- NBCU Starts NBCUnified, First-Party Identity Platform For Marketers To Match Data
- Obnoxious Bullying Doctor Derails CBS Hospital Show
- Best Buy Launches In-House Advertising Business
- I Was SO Wrong In 1996...
- CARU Begins Monitoring 'Child-Directed' Ads In Digital Media, Vows To Take Action To Enforce It
- Verdict On 'Judge' Harvey: What Is This Show Doing In Prime Time?
- In Last-Minute Reversal, AT&T And Verizon Agree To Postpone 5G Rollout
- McDonald's Shifts National Media Buying And Planning In U.S. To Starcom
- M&C Saatchi Confirms 'Preliminary Approach' From Ad Tech Firm Advanced/AdvT
- Automotive TV Spending, Impressions Fall In December
- Trumping Donald Ghost
- MediaPost Weekend - Saturday, Jan. 1, 2022
- Most-Read Stories Of The Year Led By Tribute To John Durham
- Cancel 'Red, White & Blog' Ironically Among Most Read Of The Year
- Why Web3/Crypto Will Be Good For Open Ad Tech
- NFTs Boom In 2022, Fill A Void For Brands Looking To Connect With Consumers
- The Man Who Pioneered The 24-Hour Broadcast Day
- Understanding McLuhan
- The Medium Is The Saliva, Campaign Asks People To Spit And Share It
- Psst! Have You Heard? 'Gossip Girl' Was Year's Worst Show
- Magazine Analyst: New Print-Magazine Launches More Than Doubled In 2021
- Remembering Dick Clark, Still TV's King Of New Year's Eve
- Google Bids Adieu To 2021, As Execs Look Ahead To 2022
- Google Patent Describes How Its Technology Authorizes Transfer Of Data Without Cookies
- Survey: Publishers Reflect On The Ups, Downs Of A Bumpy, Change-Laden 2021
- Best/Worst 'Informers' Of The Year
- Airlines Urge FCC To Put Brakes On 5G
- CES Comes Next Week Amid Soaring COVID Cases
- Big Names Go Virtual For CES 2022
